The Sun offers branded MasterCard

Share this content:

UK daily newspaper The Sun has partnered with MasterCardá to promote a Sun-branded, pre-paid debit card.

The Sun will run ads for the cards in print and on its Web site. Marketing efforts for the card will cost a reported ú1 million (US$2,028,481) over the next 10 months.

Pre-paid cards are being used as a branding technique by several companies in England. The Sun's rival paper, the Daily Mirror, came out with a pre-paid card called Quidity last October. Virgin Money launched a card in July, and FHM and TalkSport have also joined the branded-card movement.

The Sun card will be targeted at young people and other consumers who lack the credit to apply for traditional bank accounts or credit cards. Customers will be able "fill up" the card at PayPoint facilities and banks or through bank transfers, credit/debit cards or direct salary deposit. The pre-pay service prevents card users from going into debt on the cards.

Sun-branded cards will cost ú6.49 (US$13.16), but users are offered a ú5 (US$10.14) rebate with their first purchase. The card offer ends in March 2008.

The latest ABCs reported The Sun's circulation at 3,158,045. The tabloid's Web site reports 4,288,597 average daily page impressions, as of January 2006. The Sun is owned by News Corp.

The Sun cards are being marketed in partnership with Tuxedo Money Solutions and Newcastle Building Society.

This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in Media/Circulation

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings