Swedish media giant buys 18 Time Inc. titles

Share this content:

Bonnier Magazine Group has acquired Time Inc.'s Parenting Group and Time4 Media titles, a total of 18 publications.

Through the transaction, the Stockholm, Sweden-based Bonnier and its U.S. magazine partner, World Publications, will become one of the leading consumer publishing groups in the country, with 40 titles and annual revenue of more than $350 million.

Under the agreement, the acquired titles join special-interest media company World Publication's collection of magazines, which includes Saveur, Spa and Islands.

This is Bonnier's third acquisition in the United States in the past year and its first major purchase of a magazine group after its partnership with World Publications. Bonnier has operations in more than 20 countries, including magazine divisions in Denmark, Norway, Finland and Spain.

The acquired magazines are Parenting, Babytalk, Popular Science, Field & Stream, Outdoor Life, Yachting, Motor Boating, Salt Water Sportsman, Skiing, Ski, TransWorld Skateboarding, TransWorld Snowboarding, TransWorld Motocross, TransWorld Surf, Ride BMX, Quad, Shot Business and TransWorld Business.

Editorial, marketing and sales staff will remain in New York, California and Colorado for the acquired titles.

The acquisition is subject to regulatory approval. J.P Morgan Securities Inc. acted as financial advisor to Time Inc., while AdMedia Partners Inc. acted as financial advisor to Bonnier.


Welcome to DMN Email Week - our dedicated look at email marketing. Following along here.
Loading links....
close

Next Article in Media/Circulation

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings