Success relaunches with new focus, advertisers

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Success magazine, shuttered by its former publishers in July, will relaunch under new ownership in March 2008.

New owner VideoPlus LP plans to redirect the title's focus to personal development, rather than general-interest business. Darren Hardy, a former executive with The People's Network and The Success Training Network will serve as publisher and editorial director.

Success will reach readers via a 1 million name database, which is partly composed of old Success lists. It will also use the lists of other VideoPlus acquisitions, such as Your Success Store and Jim Rohn International. Specialized Fulfillment Services is managing the list.

Clients of other VideoPlus products have agreed to help with the distribution and promotion of Success.

“Previous owners have tried to make [Success] a business publication and have it compete with [the likes of] Fortune and Forbes,” Hardy said. “Frankly, they took it off its core value proposition, and its core readership as well, and put it in highly competitive, unvalued, declining market. We want to return it to its roots in personal development, focused on success and life skills.

“We're profiling CEOs, entrepreneurs and people doing significant things in their community — not just news,” he continued. “We focus on personal development habits, beliefs and philosophy.”

The bi-monthly glossy will target well-
educated 30-55 year-olds, particularly those with an interest in business and entrepreneurship. Other editorial sections will touch on relationships, wealth, health and community outreach. It will have special services for corporate clients, offering customized front covers, eight-page inserts and videos for large convention or company orders.

Success will be on newsstands March 4, 2008, with an initial rate base of 100,000. The magazine will retail for $5.95. A full-page ad will cost $8,500. Ten percent of the magazine's profits will go to a foundation that provides personal development materials to teens.

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