Sports Illustrated Deal

Share this content:

Time Inc.'s Sports Illustrated Group has acquired Web site from Sports Technologies Inc. is a Web destination that aggregates, filters and customizes sports information and allows users to generate their own content.

Sports Technologies develops Web 2.0 applications that include news aggregation, community capabilities and fantasy game engines.

As part of the agreement, Time Inc. will acquire a minority interest in a newly formed subsidiary of Sports Technologies, which will own the remaining assets not sold to Sports Illustrated. delivers information to sports fans, fantasy game players and bloggers. The site enables sports fans to track players, create blogs, join groups, comment on news and follow their favorite teams.

Time Inc. plans to further enhance the engagement of its online audience through the acquisition. Sports Technologies will be deployed first by the SI Group, but soon thereafter across other major Time online properties.

Financial terms of the agreement were not disclosed.

Sports Illustrated has a weekly audience of nearly 21 million adults and the magazine's Web site at generates more than 150 original stories per week.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in Media/Circulation

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here