'The New York Times' revealed a more robust - but still free - iPad app over the weekend, revamping the "Editor's Choice" app it launched in April 2010 that featured a selection of the media company's top stories.
Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age
A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue
With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy
Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.
Publishers of business-to-business magazines and Web sites say brand diversification will help them beat the economic downturn and budget squeeze.
Audience fragmentation has changed media buying — so when, why and how should marketers go after niche media buys instead of mass media? Four experts share their opinions.
Special events and online efforts spark circulation growth as New York magazine turns 40.
It's not enough just to use inserts - marketers need to make sure they grab the reader's attention. Four experts share how the right design, shape, size, offer and copy can help.
DMNews just ran a great feature on the reading public's growing interest in foodie magazines. This piece got me wondering about magazines that cater to that other gluttonous pleasure - the frosty brew - so I caught up with Mike Velez, publisher of Beer Magazine, for a quick chat about beverage magazines, distribution strategies and, of course, beer.
As DMNews embarks on its rebranding, it is a good time to reflect on our industry.
The cost of creating and maintaining a current and quality database has never been cheap. But does an investment in currency and quality translate to increased lead generation?
Many business-to-business direct and multichannel companies are missing a huge opportunity to target government business.
"Radio doesn't work... we know, we've tried it." That the reception that I am used to receiving from clients.
It's been a little more than a year since DMNews launched its first-ever circulation marketing newsletter. My, how times have changed.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.
