A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue

Avvaa, a Canada-based seller of skin care products, launched a two-week DRTV test in the US on October 5. The test features two-minute, 60-second and 30-second spots on 100 stations. The spots aim to drive Internet and phone sales of Avvaa's Neuroskin Psoriasis Relief product among new customers.

Advertising sales firm WorldLink has agreed to sell short-form DRTV spots for baby boomer-focused cable network AmericanLife TV. Total Communications Group had previously handled the business.

Petnovations, the manufacturer of self-cleaning litter box CatGenie, is nearing completion of a 60-second DRTV spot promoting the product. The goal of the ad is to broaden awareness of the cat box, drive its placement at retail and increase customer acquisition.

The Audit Bureau of Circulations (ABC), an organization that checks the print circulation, readership and Web site activity of media outlets, has added five companies involved in digital publishing initiatives to its roster. The new members include Bite Sized Candy, the creator of a soon-to-be-launched technology that makes magazines available via iTunes and readable on the iPhone and iPod Touch.

EDiets.com, working with new advertising agency Karlin & Pimsler, will debut a DRTV campaign this month developed to stand out against the company's better-heeled competitors in the nutritional foods vertical.

With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy

On October 16, the Financial Times will launch a US edition of its FT Wealth magazine. The quarterly, which focuses on luxury living and wealth management, will be sent for free to select FT readers as part of their subscriptions to the newspaper and will also be placed at select newsstands.

The launch of a new fitness magazine in South Africa is beginning with an online-only debut on September 9 and will be followed by a direct mail push. Women's Health South Africa, a venture from Rodale Inc and South African publisher Touchline Media, will first appear on newsstands there on October 21.

Reader's Digest Association has announced a restructuring plan through which a number of its lenders will take a stake in the company in return for reducing the debt. The agreement is expected to lower RDA's total debt load from $2.2 billion to $550 million.