Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Media/Circulation News

ABC to introduce newspaper circulation tool

The Audit Bureau of Circulations will launch a tool May 3 that will allow marketers, agencies and publishers to search daily newspaper circulation figures and create custom evaluations from the company's eFAS-FAX report.
 

Forbes Media appoints Consuegra CMO

Forbes Media announced it has named Jorge Consuegra CMO, a new position. Consuegra was previously SVP at Western Union, leading the US product management team.
 

Time Inc. names IAB CEO Rothenberg first chief digital officer

Media company Time Inc. has named Randall Rothenberg, currently the president and CEO of the Interactive Advertising Bureau, to the newly created position of EVP and chief digital officer, effective January 18. He will report to Jack Griffin, the company's CEO.
 

UBM launches online community TheCMOSite.com

Alex Palmer

United Business Media launched TheCMOSite.com, a new online community for marketing executives, this week. The site offers news, peer guidance, best practices and research to high-level marketers at large companies. The content will focus primarily on Internet marketing.
 

Forbes Media names Perlis president and CEO

Forbes Media named veteran media executive Mike Perlis president and CEO on November 15. Perlis was most recently a general partner at SoftBank Capital, a venture firm specializing in digital and Internet-based properties. He focused on companies including Associated Content, BeliefNet and Huffington Post while at the firm.
 

Features

'NYT' reveals new iPad app

'The New York Times' revealed a more robust - but still free - iPad app over the weekend, revamping the "Editor's Choice" app it launched in April 2010 that featured a selection of the media company's top stories.

Circulation marketing strategies evolve

Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age
 

Opinions

Striving for the best with direct marketing

As DMNews embarks on its rebranding, it is a good time to reflect on our industry. I've witnessed enormous change in direct marketing in my 14 years covering this industry as a journalist, from my cub reporter days at Advertising Age through my current role as steward of the DMNews brand.
 

Audit transparency helps ensure ROI

Glenn Hansen, President & CEO, BPA Worldwide

The cost of creating and maintaining a current and quality database has never been cheap. But does an investment in currency and quality translate to increased lead generation? We think, logically, yes — and we may have the answer soon.
 
 Subscribe to the RSS for this page  [view all our RSS feeds here]