Media/Circulation

CMS Enters New Paradigm Shift

CMS Enters New Paradigm Shift

It's more important than ever for brands to choose the right platform

TechStyle Goes Beyond Big Data

TechStyle Goes Beyond Big Data

A look at how the company's fast-fashion division supplements its digital data with face-to-face insights

One on One: Kevin Lindsay on the Experience Business

One on One: Kevin Lindsay on the Experience Business

At Adobe Summit 2017, Kevin Lindsay gives his perspective on the "experience business" theme

Video Gets Interactive

Video Gets Interactive

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost.

Cosabella: Shocked by Albert

Cosabella: Shocked by Albert

Family-owned luxury lingerie company Cosabella is placing its faith in AI

Full Circle Insights Launches ABM Solution

Full Circle Insights Launches ABM Solution

Matchmaker will give sales, revenue, and marketing operations managers the ability to generate and convert leads

One on One: Kendall Collins Talks CMOs and How Marketers Can Better Prepare for Technology Glitches

One on One: Kendall Collins Talks CMOs and How Marketers Can Better Prepare for Technology Glitches

The AppDynamics CMO discusses the C-suite executive's evolving role, apps, and technological mishaps, including stack-building misconceptions and how marketers can better prepare for technology issues.

Rebuilding a Technology Stack One Step at a Time

Rebuilding a Technology Stack One Step at a Time

The Rockport Group was given a two-year deadline to replace its 161 global systems. Here's how the company is doing it

Wayin Launches Revamped Campaign App Store for Marketers

Wayin Launches Revamped Campaign App Store for Marketers

Repurposed marketing campaign template store gives brands new opportunities

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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