Media/Circulation

Struggling publishers try customization

Struggling publishers try customization

Chantal Todé October 12, 2009

A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue
 

Skin care company Avvaa tests DRTV effort

Nathan Golia October 05, 2009

Avvaa, a Canada-based seller of skin care products, launched a two-week DRTV test in the US on October 5. The test features two-minute, 60-second and 30-second spots on 100 stations. The spots aim to drive Internet and phone sales of Avvaa's Neuroskin Psoriasis Relief product among new customers.
 

WorldLink managing DRTV ad sales for AmericanLife TV

Nathan Golia September 18, 2009

Advertising sales firm WorldLink has agreed to sell short-form DRTV spots for baby boomer-focused cable network AmericanLife TV. Total Communications Group had previously handled the business.
 

Petnovations readies new CatGenie DRTV spot for primetime

Nathan Golia September 16, 2009

Petnovations, the manufacturer of self-cleaning litter box CatGenie, is nearing completion of a 60-second DRTV spot promoting the product. The goal of the ad is to broaden awareness of the cat box, drive its placement at retail and increase customer acquisition.
 

ABC gains five digital publishing members

Mary Elizabeth Hurn September 09, 2009

The Audit Bureau of Circulations (ABC), an organization that checks the print circulation, readership and Web site activity of media outlets, has added five companies involved in digital publishing initiatives to its roster. The new members include Bite Sized Candy, the creator of a soon-to-be-launched technology that makes magazines available via iTunes and readable on the iPhone and iPod Touch.
 
EDiets.com challenges high-spending competitors with DRTV effort

EDiets.com challenges high-spending competitors with DRTV effort

Chantal Todé September 04, 2009

EDiets.com, working with new advertising agency Karlin & Pimsler, will debut a DRTV campaign this month developed to stand out against the company's better-heeled competitors in the nutritional foods vertical.
 
Publishers cross the digital divide

Publishers cross the digital divide

Lauren Bell August 28, 2009

With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy
 
FT to launch Wealth in the US

FT to launch Wealth in the US

Lauren Bell August 27, 2009

On October 16, the Financial Times will launch a US edition of its FT Wealth magazine. The quarterly, which focuses on luxury living and wealth management, will be sent for free to select FT readers as part of their subscriptions to the newspaper and will also be placed at select newsstands.
 

Women's Health SA launch backed by multichannel push

Cara Wood August 21, 2009

The launch of a new fitness magazine in South Africa is beginning with an online-only debut on September 9 and will be followed by a direct mail push. Women's Health South Africa, a venture from Rodale Inc and South African publisher Touchline Media, will first appear on newsstands there on October 21.
 

Reader's Digest Association releases restructuring plan

Nathan Golia August 18, 2009

Reader's Digest Association has announced a restructuring plan through which a number of its lenders will take a stake in the company in return for reducing the debt. The agreement is expected to lower RDA's total debt load from $2.2 billion to $550 million.
 
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