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Media/Circulation News

Time Inc. CMO, EVP resign

Alex Palmer

Time Inc., CMO Stephanie George and Steve Sachs, EVP of consumer marketing and sales, will be leaving the company, the company confirmed March 9. Time Inc. CEO Laura Lang has named a four-person team that will comprise the new Office of the Chief Executive Officer, according to an internal memo.

ABC to introduce newspaper circulation tool

Tim Peterson

The Audit Bureau of Circulations will launch a tool May 3 that will allow marketers, agencies and publishers to search daily newspaper circulation figures and create custom evaluations from the company's eFAS-FAX report.

Forbes Media appoints Consuegra CMO

Frank Washkuch

Forbes Media announced it has named Jorge Consuegra CMO, a new position. Consuegra was previously SVP at Western Union, leading the US product management team.

Time Inc. names IAB CEO Rothenberg first chief digital officer

Kevin McKeefery

Media company Time Inc. has named Randall Rothenberg, currently the president and CEO of the Interactive Advertising Bureau, to the newly created position of EVP and chief digital officer, effective January 18. He will report to Jack Griffin, the company's CEO.

UBM launches online community TheCMOSite.com

Alex Palmer

United Business Media launched TheCMOSite.com, a new online community for marketing executives, this week. The site offers news, peer guidance, best practices and research to high-level marketers at large companies. The content will focus primarily on Internet marketing.

'NYT' reveals new iPad app

'The New York Times' revealed a more robust - but still free - iPad app over the weekend, revamping the "Editor's Choice" app it launched in April 2010 that featured a selection of the media company's top stories.

Circulation marketing strategies evolve

Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age

Striving for the best with direct marketing

Carol Krol

As DMNews embarks on its rebranding, it is a good time to reflect on our industry.

Audit transparency helps ensure ROI

Glenn Hansen, President & CEO, BPA Worldwide

The cost of creating and maintaining a current and quality database has never been cheap. But does an investment in currency and quality translate to increased lead generation?