Media/Circulation

'NYT' reveals new iPad app

'NYT' reveals new iPad app

'The New York Times' revealed a more robust - but still free - iPad app over the weekend, revamping the "Editor's Choice" app it launched in April 2010 that featured a selection of the media company's top stories.

Circulation marketing strategies evolve

Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age

Struggling publishers try customization

Struggling publishers try customization

A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue

Publishers cross the digital divide

Publishers cross the digital divide

With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy

Five questions for: Julian Baim, chief research officer, MRI

Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.

Building b-to-b brands

Building b-to-b brands

Publishers of business-to-business magazines and Web sites say brand diversification will help them beat the economic downturn and budget squeeze.

Rich opportunities in niche media

Audience fragmentation has changed media buying — so when, why and how should mar­keters go after niche media buys instead of mass media? Four experts share their opinions.

Spreading the news

Spreading the news

Special events and online efforts spark circulation growth as New York magazine turns 40.

Create attention-grabbing inserts

It's not enough just to use inserts - marketers need to make sure they grab the reader's attention. Four experts share how the right design, shape, size, offer and copy can help.

In Circulation: Q&A with Mike Velez, publisher of Beer Magazine

DMNews just ran a great feature on the reading public's growing interest in foodie magazines. This piece got me wondering about magazines that cater to that other gluttonous pleasure - the frosty brew - so I caught up with Mike Velez, publisher of Beer Magazine, for a quick chat about beverage magazines, distribution strategies and, of course, beer.

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Opinion

Striving for the best with direct marketing

Striving for the best with direct marketing

As DMNews embarks on its rebranding, it is a good time to reflect on our industry.

Audit transparency helps ensure ROI

Audit transparency helps ensure ROI

The cost of creating and maintaining a current and quality database has never been cheap. But does an investment in currency and quality translate to increased lead generation?

Government credit hasn't dried up

Government credit hasn't dried up

Many business-to-business direct and multichannel companies are missing a huge opportunity to target government business.

How to tune in to direct response radio

How to tune in to direct response radio

"Radio doesn't work... we know, we've tried it." That the reception that I am used to receiving from clients.

In circ: Farewell, friends

It's been a little more than a year since DMNews launched its first-ever circulation marketing newsletter. My, how times have changed.

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FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.