Media/Circulation

Facebook: Marketers Need to Mobile-optimize Their Video Content

Facebook is helping marketers develop optimal mobile video content

The 2016 Marketing Hall of Femme

The 2016 Marketing Hall of Femme

Direct Marketing News honors 15 of marketing's most successful women, and shares the secrets to their success.

Lisa LaCour, VP, head of global marketing, Outbrain

Lisa LaCour, VP, head of global marketing, Outbrain

Melody Gambino, director of marketing, Grapeshot

Melody Gambino, director of marketing, Grapeshot

Lynn Vojvodich, CMO, Salesforce.com

Lynn Vojvodich, CMO, Salesforce.com

Susan Vitale, CMO, iCIMS

Susan Vitale, CMO, iCIMS

Emily Wingrove, Director of Marketing, Social 123

Emily Wingrove, Director of Marketing, Social 123

Alicia Tillman, CMO, SAP Ariba

Alicia Tillman, CMO, SAP Ariba

Kim Thipe, Head of Marketing, South African Airways

Kim Thipe, Head of Marketing, South African Airways

Julie Springer, CMO, TransUnion

Julie Springer, CMO, TransUnion

Opinion

Taking Action on Your Customer Data

Taking Action on Your Customer Data

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

10 Lessons from Dell's New Executive Director of Global CX

10 Lessons from Dell's New Executive Director of Global CX

Direct Marketing News sat down with Erin Walline 90 days into her role and uncovered a few of her secrets for generating prime customer experiences.

Google Wants My Phone Number

Google Wants My Phone Number

And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?

Diagnosing a New Strategy

Diagnosing a New Strategy

The Cystic Fibrosis Foundation enlivened its mission and messaging to connect with constituents through digital, social, campaigns, and community.

On House of Cards, Pollyhop, and Digital Political Possibilities

On House of Cards, Pollyhop, and Digital Political Possibilities

Could Will Conway and his search engine stooge actually fix a presidential election by controlling what voters see on a search engine? Ummm...not really.

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2012 Essential Guide to Direct Marketing


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