Media/Circulation

The CMO of the Future

The CMO of the Future

Predictions abound on the ideal competencies of tomorrow's CMO. Which are fact, and which are fiction?

Young Minds, Timeless Marketing Strategies (eBook)

Young Minds, Timeless Marketing Strategies (eBook)

This eBooks take a closer looks at the marketing and leadership strategies that make the DMN 2015 40 Under 40 honorees so successful.

The Magic of Account-Based Marketing

The Magic of Account-Based Marketing

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you.

Technology-Driven, Must-Have Marketing Skills

Technology-Driven, Must-Have Marketing Skills

The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.

What the Dickens to Do About Marketing Tech

What the Dickens to Do About Marketing Tech

It's the best of times and the worst of times for marketers with unlimited possibilities and limited resources.

Buyer Beware

Buyer Beware

Marketers may not be asking the right questions to select the optimal marketing technology and then maximize it.

2015 40Under40 Winner: Tania Yuki

2015 40Under40 Winner: Tania Yuki

Founder and CEO, Shareablee

2015 40Under40 Winner: Justin Yoshimura

2015 40Under40 Winner: Justin Yoshimura

SVP, Loyalty Services Group, Merkle Inc.

2015 40Under40 Winner: Charlotte Tsou

2015 40Under40 Winner: Charlotte Tsou

SVP, Regional Head of Analytics and CRM, HSBC

2015 40Under40 Winner: Amanda Todorovich

2015 40Under40 Winner: Amanda Todorovich

Director of Content Marketing, Cleveland Clinic

Opinion

The Shape-Shifting CMO

The Shape-Shifting CMO

Survival as a chief marketer in 2016 and beyond will depend on being highly adaptable and maintaining a deep understanding of today's capricious customers.

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Strategic Theory, Goals, and Tactics: What Do They All Mean?

Cuisinart's director of marketing communications explains the difference between the three and how they're all linked.

Search Data Charges UPS Battery Center's Marketing Strategy

Search Data Charges UPS Battery Center's Marketing Strategy

The industrial battery seller leverages customers' search behaviors to enhance its online experience and increase sales.

Holiday Brain Trust 4: Advice for 2016

Holiday Brain Trust 4: Advice for 2016

A panel of experts offers tips to companies still planning their marketing technology strategy for next year.

Data-Driven Marketing Is Music to Pandora's Ears

Data-Driven Marketing Is Music to Pandora's Ears

The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.

On sale now

2012 Essential Guide to Direct Marketing


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