Media/Circulation

Rare.us Wrangles Success with Email Campaign

Rare.us Wrangles Success with Email Campaign

How a website leveraged targeted email newsletters to win 400 million monthly visitors.

One on One: Victor Wong on the Evolution of Ad Serving

One on One: Victor Wong on the Evolution of Ad Serving

Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences

Geolocation Marketing In the Not-To-Distant Future

Geolocation Marketing In the Not-To-Distant Future

Smart lenses, ubiquitous ads, and stores knowing an incredible amount about you - all coming soon

Apple Rumored to Be Creating a Video-Sharing App

Apple Rumored to Be Creating a Video-Sharing App

Is this Apple's long-overdue, slow move into social networking?

Companies: It's Okay to Say No to Prospects

Companies: It's Okay to Say No to Prospects

Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle argues that marketing clouds are best understood as a set of foundational technologies which everyone needs

Upon Launch Facebook's Lifestage App, We Check On Its Mobile Strategy

Upon Launch Facebook's Lifestage App, We Check On Its Mobile Strategy

Facebook's app is another attempt to attract the young.

Introducing DMNTech

Introducing DMNTech

DMN doubling down on our marketing technology coverage

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

K-Y Goes Out of the Box

K-Y Goes Out of the Box

The personal lubricant brand develops a new strategy to better reach OBGYNs and consumers.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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