Rodale names president, integrated marketing and sales, CMO

Share this content:
Rodale names president, integrated marketing and sales, CMO
Rodale names president, integrated marketing and sales, CMO

Health publisher Rodale announced December 15 has promoted Gregg Michaelson to president, integrated marketing and sales, CMO. He had been EVP of customer marketing for the company.

In his new role, Michaelson will lead Rodale's print and digital ad sales, custom publishing and other marketing initiatives. Reporting to him will be the SVPs and publishers in charge Rodale publications including Men's Health, Women's Health, Prevention, Organic Gardening, Running and Cycling. The heads of and the company's custom publishing, sports marketing, customer insights and research divisions will also work under him.

“By creating this collaborative group under Gregg's able leadership, we will be able to connect Rodale's media touch points with all the powerful capabilities we have on the consumer side, including research, circulation, retail, customer relationship management, and our customer database,” Rodale chairman and CEO Maria Rodale said, in a statement.

Michaelson joined Rodale in 2001 as VP of book marketing, where he led the company's transition to a multichannel approach for direct response marketing of magazines and books.

Rodale is not the only publisher to tap a new marketing head recently. In November, Reader's Digest Association named a new CMO.

Loading links....

Next Article in Media/Circulation

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here