PrivatAir taps Ink to redesign custom magazine

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PrivatAir, a company that offers private flights to VIPs and executives, has signed Ink Publishing to helm a relaunch of its custom magazine in July.

The 6,500-circulation quarterly, PrivatAir — the magazine, is offered on board PrivatAir flights and on all business-class services operated by partners Lufthansa, Swiss International Airlines and KLM, and at some luxury hotels in Europe and the Middle East. It's also direct mailed to PrivatAir clients and subscribers worldwide.

PrivatAir — the magazine plays a fundamental role in our marketing strategy in developing strong ongoing relationships with our customers,” explained Greg Thomas, CEO of PrivatAir. “It is an understated lifestyle magazine aimed at the unique profile of PrivatAir's customers, providing accurate, trustworthy and often ‘insider' information on current trends and classic pursuits. It also contains a section dedicated to PrivatAir news and developments.”

Thomas described PrivatAir's target audience as, “very high net-worth individuals, who are money-rich and time-poor. Internationally spread throughout the world, many have a portfolio of homes and lead very busy working and personal lives across several continents.”

Thanks to its extensive experience with custom travel magazines — for clients ranging from AirTran Airways and United Airlines to Virgin Trains and the world's largest ferry company — Ink Publishing was chosen to replace Luxury Publishing as the custom content company behind PrivatAir. Under Ink, PrivatAir will be redesigned.

“[Ink's] diverse, international experience makes them well-placed to understand PrivatAir's own unique audience profile and accurately target both their needs and aspirations,” said Thomas.  

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