New owner pushes growth for Envy

Share this content:

Entrepreneur Shane Long has purchased Texas-based monthly Envy and taken on the CEO and publisher positions. Long replaces former co-owners Gregg and Eric Falberg, who previously served as CEO and publisher and have since left the company.

Under Long's leadership, the publication is expected to grow its technological capabilities and surpass its current 150,000 circulation. Currently available in Dallas, Houston and Austin editions, the community-focused magazine is expanding into San Antonio in 2009, and Long said he also is exploring options outside of Texas, particularly in “younger” cities like Denver and Phoenix.

“I've always been a fan of the book, and in the last couple of years, since Paul Salfen came on as editor in chief, Envy has brought a national feel to the local level,” Long said. “I think they have the right concept and have turned a corner.

“As magazines are struggling, the innovative ones are going to make it,” he added. “The evaluation was too good for me to pass up, especially when I have visions to do something different.”

Using his business experience in the computer and wireless space, Long is working to push Envy's presence in the digital and mobile realms.

“I want to take my tech background and bring it more towards Envy, so in the next few years it will be more online and post-print,” Long explained. “Most of my background is in cell phones and mobile, so we are doing usable content that we are pushing to phones. The next step [in Q2 2009] will be an interactive push to the nearly 20,000 readers in our database, pushing them to cultural events in their locations.”

With these additions to its offerings, Envy's target audience may become slightly more “techie,” Long said, but the magazine's marketing efforts will remain focused on its traditional 21-40 year-old age range.

Advertisers are showing confidence in this aggressive plan: Envy is drawing more national and luxury advertisers.

Most recently president and CEO of GSCS (Global Supply Chain Solutions Inc.), Long has worked in the semiconductor, computer and wireless segments for nearly two decades.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here