National Geographic retains Epsilon
The nonprofit has been an Epsilon database client since 1997 and also uses the agency's e-mail and Epsilon Targeting services to manage and market to its 45 million-member database. Aside from data management and aggregation, Epsilon offers National Geographic analytics, campaign management and reporting. National Geographic uses these tools to develop and manage campaigns across its many products, including the magazine, National Geographic Channel, films and live events.
“With such a vast membership base and multiple channels of communication, managing our database platform ensures that we can connect with our key audiences to build brand awareness, generate revenue and provide funding for our mission programs,” said Dave Wasdahl, VP of marketing services, National Geographic, in a statement. “Epsilon has played a significant role in our marketing strategy both on the database and e-mail side, and we're pleased to continue investing in our relationship.”
National Geographic magazine is currently delivering 1.2% above its rate base, and has maintained a fairly steady circulation since 2006. The number of verified copies the magazine delivers nearly doubled between December 2007 and December 2008 — going from 65,826 to 121,237. National Geographic Society also publishes National Geographic Traveler, at a circulation of 727,551, and National Geographic Adventure, circulation 614,873.