MPA Offers Schools Free Digital Magazines in Pilot Program

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The Magazine Publishers of America announced that the consumer magazine industry will institute a pilot program to supply free, one-year digital magazine subscriptions to select college students.

The service will begin with the current college academic year and will serve universities across the country.

Publishers will deliver electronic editions of several titles to the e-mail inboxes of students studying engineering, film, fashion, business and international affairs.

The digital editions include advertising and editorial. More than 100 consumers magazines are available in electronic versions.

The electronic editions were created and delivered by Zinio Systems Inc.

Participating schools and respective magazine titles include John Hopkins University's Paul H. Nitze School of Advanced International Studies for Foreign Policy; Northwestern University's Kellogg School of Management for BusinessWeek; and Parsons The New School for Design for Elle.

Others include the University of Southern California's School of Cinema/Television for Premiere and the University of Notre Dame's Computer Science and Engineering Division for Popular Mechanics.

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