Hearst revives Victoria magazine

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Hoffman Media LLC has partnered with the Hearst Corp. to relaunch Victoria, a women's lifestyle magazine that ceased publication in 2003.

Owned and operated solely by Hearst from 1987 to 2003, Victoria will now be under the direction of Birmingham, AL-based Hoffman.

The terms of the agreement call for Hoffman to handle all editorial, production, distribution and advertising for Victoria . Hearst will contribute the Victoria trademark, copyright, Web address, subscription database and access to historical content of both editorial and art.

The title will be published bimonthly with its first issue hitting newsstands in October with a November/December cover date.

The magazine will cost $4.99 on newsstands.

Hoffman's marketing plans for Victoria include heavy newsstand distribution, Internet presence and targeted direct mail campaigns.

The goal of the launch is to obtain a circulation rate base of 250,000 by the publication's second issue.

While Hearst stopped publishing Victoria following the June 2003 issue, the brand has continued through a series of branded books published by Sterling Books.

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