Frequency cut for Men's Vogue, Portfolio

Share this content:

Condé Nast is cutting the frequency of Men's Vogue to twice a year, and also will reduce Portfolio from monthly to 10 times a year.

The publisher joins a round of belt-tightening that has affected frequencies from Elle Accessories to the Christian Science Monitor. Men's Vogue was previously published 10 times a year, with a total paid and verified circulation of 368,898 in the first half of 2008.

At the beginning of October, the magazine announced plans to increase the rate base to 400,000 and add a new editorial section in November.

Men's Vogue will be absorbed into Vogue and published in the spring and fall, it was announced today by Charles Townsend, president and CEO of Condé Nast Publications,” reads a Condé Nast statement. Jay Fielden will stay on as editor-in-chief of Men's Vogue.

Portfolio, which launched in April 2007, will combine its December and January issues and July and August issues to reduce its frequency. The move could lead to as much as 20% of the magazine's staff to be laid off, according to Reuters. The business lifestyle magazine had a total paid and verified circulation of 415,292 as of June 30, 2008 — 13.3% above its rate base.


Welcome to DMN Email Week - our dedicated look at email marketing. Following along here.
Loading links....
close

Next Article in Media/Circulation

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings