Evening Standard launches new payment method

Share this content:


The Evening Standard will be sold at a discount price to Eros card users, though the exact amount has not been disclosed.

A trial run of the Eros card will begin today. Commuters at London's Waterloo station will receive free cards with credit already on them. As an extra incentive for use, the cards will carry an offer of five free iTunes, redeemable when consumers go online to re-fill their cards.

Card users can fill the Eros with a credit or debit card at an online site. The site requires that users register, providing the Evening Standard with valuable customer information such as name and address. The Standard lacks this information for many of its readers because most of its circulation comes from newsstand, not subscription, sales.

The cards also will allow the Standard to track how many people buy the paper each day and at particular times.

The Standard has an average daily circulation of 277,555 - down from the 317,511 it had last year. In 2006, Rupert Murdoch's News Corp launched a free daily, The London Paper, which directly competed with the Standard. The Standard retaliated with a 25 percent price hike, to 50p ($1 USD), and the launch of its own free paper, London Lite.

The Eros card will be available across zone 1 û London's city center - starting October 1.

This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....

Next Article in Media/Circulation

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings