ESPN hopes Rise will score with young fans

Share this content:
ESPN hopes Rise will score with young fans
ESPN hopes Rise will score with young fans

ESPN is re-branding recent acquisition Rise magazine for a September re-launch.

The high school sports magazine, which ESPN acquired alongside sister publications Girl, Gridiron and Hardwood in December 2007, will relaunch as ESPN RISE, with added content and editorial sections from ESPN's staff. A new Web site is also in the works, and the magazine will boost its circulation from 910,000 to 1 million.

“We'll definitely go to some new areas that high school sports are big in,” said James Brown, SVP of the ESPN Rise group. “That could be a big market for volleyball or football or hockey or what have you, so we're looking at areas where we may lack coverage but where a particular sport is really popular.” 

Company executives are hoping that the new ESPN RISE will bring more 12-17-year-olds to the ESPN audience at large. RISE is distributed for free through high school sports programs around the country, forming a direct line to that target demographic. ESPN shows like SportsCenter and ESPNEWS will work as cross-promotional tools for the magazines, highlighting high school sports during broadcasts.

As part of its brand-building effort for Rise, ESPN is launching a new Web site — — in August. Social networking and community applications will feature heavily on the site, along with content from, Scouts Inc., and The magazine will also benefit from event marketing, such as the Boost Mobile Elite 24 basketball tournament on August 22.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in Media/Circulation

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here