Elle goes Home Shopping

Share this content:

Elle magazine has partnered with the Home Shopping Network for a week-long fashion series that will run Aug. 18 to Aug. 24.

"HSN Fall Fashion Week Presented by Elle" will feature Elle senior fashion market editor Joann Pailey and Elle senior writer Maggie Bullock offering up their predictions for fall fashion trends. HSN designers, including Tina Knowles and David Rodriguez, will then present clothes and accessories following those trends.

The program will air nightly at 10 pm on the Home Shopping Network. Representatives from Elle and HSN could not be reached as of press time.

Elle executives hope that the partnership will provide a broad new platform for the Elle editorial voice and brand name. The HSN network reaches 89 million households and has an online presence at hsn.com.

Both HSN and Elle will advertise for the series heavily with on-air promotions, package inserts and e-mail blasts. Print advertising will go out in HSN's programming guide and in this month's issue of Elle. HSN customers will also be offered a year subscription to Elle.

Elle is published by Hachette Filipacchi Media US. The women's glossy touts itself as "the largest fashion magazine in the world," with 39 editions on five continents.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....
close

Next Article in Media/Circulation

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings