Elle Accessories halves '09 frequency
Elle Accessories, a usually-biannual supplement to Elle magazine, is suspending publication until next fall. The fall 2008 edition of the Hachette Filipacchi Media US title has hit newsstands, but the company is not planning a spring 2009 edition.
The magazine, which targets affluent female shoppers, is heavily promoted on newsstands. Some mailed copies also are sent to Elle's Platinum Subscriber Database, and digital editions became available online as of the Spring 2008 issue. Elle magazine reported 46% growth in newsstand sales over the last four years.
“Given the challenges that everyone is facing this year, we are going to focus on fall 2009, but the long-term plan is to continue to support the accessories category through Elle editorial pages,” said Erin Kaplan, PR manager for Elle. “Advertisers are focusing more on core fashion books, and I think the economy is affecting everyone.”
This fall's Elle Accessories — which will remain on sale for 90 days — features full-page ads from Prada, Ralph Lauren and Guess, among others. Full-page four color ads are listed for $31,420 on the HFMUS Web site.
Elle magazine has a rate base of just over 1 million, more than two-thirds of which are from subscription sales. The average Elle reader is between 18 and 34 years of age.