Custom publishing gains funds

Share this content:

Companies and organizations spent an average of $1,129,649 on custom publications in 2006, recording a fifth straight year of growth and reaching an all-time high, according to a study by the Custom Publishing Council and Publications Management. This 18.4 percent increase reflects the largest year-over-year growth on record.

Custom publishing now consumes 24 percent of the spending that companies allocate for marketing, advertising and communications, the study found. Both small and large companies are projected to spend more on custom publishing in 2007. E-publications have seen a 35 percent rise in budget allocations.

For-profit companies, however, rely on custom publishing less than nonprofit organizations. Nonprofits focus on the medium for primary and central marketing. Custom publishing budgets for nonprofits in 2006 represented 26.7 percent of marketing communications spending but 19.6 percent for for-profits.

The study can be found on the Custom Publishing Council's Web site
at and Publications Management at

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings