CosmoGirl enters the virtual world

Share this content:

Hearst Magazines' teen magazine CosmoGirl has entered into a partnership with Makena Technologies to bring the CosmoGirl brand into the social virtual world, which will open on November 20.

The CosmoGirl Village will be located along a coastal area in, where members will be able to go to dance parties, fashion shows, spa makeovers, photo booths and live events as well as shop for virtual- and real-world clothing and accessories.

"Virtual worlds are becoming very popular and CosmoGirl is a magazine that is always up on the current trends," said Keith Gordon, associate publisher, marketing for Hearst Magazines. "We are excited to be the first teen magazine in a virtual world. This is what our readers expect us to do."

The content will be updated on a regular basis in order to keep users coming back, according to Gordon.

"The reason that we partnered with CosmoGirl is that many of the interests of their readership are perfect fits with us," said Ben Richardson, vice president of business development at Makena Technologies. "Their readers are interested in fashion and pop culture. In the CosmoGirl Village - which is on the beach - they can go shopping, go to parties and go to celebrity events." and the CosmoGirl Village are both free and open to anyone age 13 years and up, including's member base of 1 million users.

The virtual world partnership is aimed to build the CosmoGirl brand and let the magazine's 8 million readers interact more with the content.

"The idea is to marry CosmoGirl content and the editorial calendar with what readers will find in the virtual world," Richardson added. "In the virtual world, readers can interact with editors which may be more difficult in the real world."

Loading links....

Next Article in Media/Circulation

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here