Blender Magazine's rate base increases

Share this content:

Dennis Publishing's Blender Magazine has increased its rate base 10 percent from 750,000 to 800,000 with its January/February issue.

The New York-based music magazine has seen a 220 percent growth rate in its circulation since its launch in May 2001.

Advertising momentum also continued in 2006, as Blender saw an increase of 12.4 percent in pages over 2005. Total revenues increased 38.7 percent last year as well.

In order to reach their primary target audience of young men, the title added new high-end advertising accounts in 2006, including Saab, LVMH, Hard Rock Hotel, Bose, Olympus, Intel and Luxottica.

Blender's branding effort also reached out with a marketing initiative and partnership in 2006 with electronic retailer, Best Buy. The yearlong partnership has been renewed for 2007.

In national promotion, the magazine provided "Blender Approved" selections of music, DVDs and video games that reached more than 100 million consumers at the retailer in store, online and in-book levels.

This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings