It's All About the Three Wise Channels This Holiday Season

Are SMBs Already Past their Holiday Email Marketing Prime?

How to Boost Holiday Revenue

Customer Insight Is DeWALT's Power Tool

Give Thanks for Data-Driven Marketing [Infographic]

Rocket Fuel Makes Move to People-Based Marketing

Postal Service Sends Its Holiday Card Early

The Essential Element to Selling on Social Media

Oracle Seeds Its Marketing Cloud With New Goodies

AAdvantage Moves From Frequent Flyers to Big-Time Buyers

The Sierra Club's Pipeline Email Scoop

USPS Proposes New Print Technology Promo for 2016

B2B Buyer Demands Have Changed the Game

Pay Attention to Me!

Left Brain, Right Brain, RankBrain

Postal Service Debuts Digital Mail in New York

Bombora and Adobe Announce Partnership

Postal Service Posts $5.1 Billion Loss for 2015

Marketers Ignore Consumers' Right to Vote [Infographic]

Merkle Chips Away at China's Firewall With Baidu Deal

Mobile Gives Bleacher Report Fans a Content-to-Court Experience

Mobile Marketing Memorandum

30 Billion Mobile Moments a Day Are Up for Grabs

Chat Platform Tackles Social Media Response

Demandbase Launches B2B Data Cloud

Teradata's Plan to Sell Its Marketing Business Leaves Analysts Puzzled

More Holiday Shoppers Plan to Spend More This Year

Vertical Videos Are About to Mobilize

Nina Hargus Named CMO at EMC Scores $500 Million in New Funding

The Majority of Holiday Shoppers Will Share PII With Retailers

The Content Marketing Buzz Kill [Infographic]

USPS Prepares to Deliver 15 Billion Pieces of Holiday Mail

8 Billion Videos Are Viewed Daily on Facebook

IDC: Cloud Spending Will Top $500 Billion by 2020

Social Commerce Fits PBteen's Style

Cool Hand Social Media Strategies for the Holidays

A Fresh Look at Oracle's Marketing Cloud

Salesforce Integrates With Gmail to Improve B2B Intelligence

Halloween Emails Fail to Scare Up High Read Rates

Origami Logic Names Michael Logan Chief Revenue Officer

Zeta Buys eBay's CRM Business

Goodyear Makes Good Use of Micro-Moments

Helping Customers Take the Next Step in Their Buying Journeys

Predictive Analytics Is Paying Off for Marketers

Marketing Challenge: Retest or Roll With It?

Intel Reboots Its Marketing Strategy

Marketing Pays Dividends at Morgan Stanley

Marketing Chatter: November 2015

Fast Facts: November 2015

Dare to Be Daring

PRC Invites Public Comments on Postal Service Metrics

Does Your Marketing Trick or Treat Your Customers?

Does Your Marketing Organization Have the Right Bones? [Infographic]

Most Companies Have No Omnichannel Strategy

Direct Agency Pioneer Gosden Dies at Age 87

Cruz Goes Toe-to-Toe With Trump on Twitter

Produce Spooktacular Results Through Personalization

Sales Enablement Is Imperative for Top Brands

Ex-Salesforce COO Takes Helm at Act-On

Chat Gets Some Brains and Some Manners

Social Media Loves a Technical Difficulty

Walmart Joins the Drone Generation

Oracle Fine-Tunes the Customer Experience

How to End Run the Ad Blockers

How to Send the (Almost) Perfect Email

Marketers Should Keep Millennial Moms in Mind

Shapiro: Rate Request Reveals Dependent Status of Competitive Products

Marketers on Instagram Will Double by 2017

The Analytics of Everything

Non-Integrated Marketing Departments = Non-Integrated Marketing

Buyers Call Sales Reps Early in the Cycle When It Comes to Mar Tech

Do Social Birds of a Feather Flock Together? [Infographic]

Bucky Scores With Beacons

Study: USPS's Package and Shipping Prices Are Artificially Low

84 Percent of Millennials Act on Push Notifications

Getting Personal Across Channels

Internet Ad Revenues Grow 19 Percent

Google Finds Three Is Better Than Two

First Transactions Can Predict Future Buying Behaviors

The Click-Through Catch-22

Postal Service Files for Competitive Product Rate Hikes

A Little SOS for SMS Marketing

Cost of Cyber Crime at Average Company Rises 19% This Year

Can Ad Tech Bring Down the High Cost of Getting Elected?

Lead Ads: It's All About the Form, Not the Function.

IAB: 'We Messed Up'

Datonics Announces Deal With Adobe

Indeed Gets the Job Done With Data-Driven Marketing

Investors Hop On Board the Boomtrain

Trump Trumps Hillary on Twitter

One for One: Making the Shoe Fit

MediaMath Names O'Connell CMO

Facebook Crushes Google in Display Growth

Programmatic Direct Mail Makes Its Debut

What Kind of Retail Marketing Do Your Customers Fall For? [Infographic]

Customer Acquisition Goes to Washington

USPS Releases Holiday Shipping Deadlines

Why Was Rerouted

Move Over Mad Men

Sign up to our newsletters

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...