Mobile Proves to Be Fruitful for Email [Infographic]

Is Viant Deal a First-Party Data Triumph for Time Inc.?

CMOs Are Struggling With Cross-Channel Personalization

Valentine's Emailers See Bigger Open Rates With Smaller Lists

MeritDirect Acquires Data Analytics Company FCI

USPS Posts Net Income of $317 Million in First Quarter

In the Super Sunday Twitter Bowl, Money Talks

Pro-Exigency Mailers Fire Back

Senator Tom Carper Is Bullish on Passing Postal Reform This Year

Epicomm and Idealliance Boards Vote to Merge

Personalized Content Helps Companies Stack the Deck in Their Favor [Infographic]

Mailers Rise Up Against iPOST

Data-Driven Marketing Economy Tops $200 Billion

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Email List Quality Trumps Subscriber Quantity

Cruz, the Direct Mail Disruptor

Announcing the 2016 Marketing Hall of Femme Honorees

AOL Is the Campaign Contribution Champion

Telenor Buys Tapad for $360 Million

Marketing Challenge: Retest or Roll With It: Answers

Fast Facts: February 2016

Marketing Chatter: February 2016

Consumers Are Guarded About Their Data [Infographic]

Is Second-Party Data Worth a Second Look?

Matt Rosenberg is ChoiceStream's New CMO

Survey: Retailers Will Stick With Direct Mail in 2016

Twitter Taps AmEx's Berland as CMO

Safe Harbor Agreement: No Ship in Port Yet

This Election Year Digital Runs Neck and Neck With TV

Twitter to Hire a CMO

2016 Marketing&Tech Innovation Awards Finalists Annouced

Internet Sellers Need to Work on Their Shipping Formulas

Marketers Want S'More Technology [Infographic]

Exigent Rate Is Likely to Be Baked Into New Postal Reform

Salesforce Deploys Retail Consultants

Oglivy Names CEO Miles Young's Successor

Postal Service to Stick With 6-Day Delivery

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

Adobe Buys Big Into Retail

Yahoo to Share 13.5 Terabytes of User Data With Universities

Data Keeps Email Relevance on Track [Infographic]

Security Pros' No. 1 Fear: The Danger in Their Own Devices

The Shining Star of CES: Mobile

DMA: Despite Prez's Props, Data-Driven Economy Is Still at Risk

MediaMath Launches 2nd-Party Data Business

Pitney Bowes Launches Multimedia Ad Campaign

Postal Workers' Contract to Go to Arbitration in February

Shelfbucks Buys IoT Platform

Hold the Phone: Apple and Samsung Are the Most Relevant Brands

Geometry Names Jim Carlton its Creative Chief

Does Twitter Have a Future as a Marketing Medium?

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

Russian Scammers Ruin Kik's Holidays

Handicapping the GOP Email Race

Fly Away, 140 Character Tweet!

Phablets May Be the Best Thing That Ever Happened to Apps

Marketing M&A Activity Hits Highest Levels Since 2007

Langley Named PRC Vice Chairman

Fed Ex Improved On-Time Deliveries This Holiday

Behold the Buzzwords of 2016

ACMA Makes Urgent Appeal for Help Fighting Alabama Tax

Facebook is the Comeback Kid of Customer Service in 2015

Catalogers Unite on Cheaper Parcel Rates

Device-Wise, Holiday 2015 Was Phabulous

Marketing Tech Changes Everything

Not So Risky Business: Answers

Marketing Chatter: December 2015/January 2016

Fast Facts: December 2015/January 2016

Is Amazon Getting into the Shipping Business?

In 2016, All Roads Will Lead to Email

Online's Popularity Fuels Shipping Delays

What You Need to Do to Satisfy the EU

Emailers Sale Away This Holiday

Is BlackBerry Back?

Smart Cookies Rely on Content Marketing [Infographic]

Email Best Practices That Fall on the Naughty—and Nice—List

Top 8 Smartphone Apps Are Owned by Facebook and Google

Snail Mail Alert!

Email: Everyone's Doing It

Humans Overtake Bots on the Internet

4% of Revenues Could Be Charged for Violating EU Privacy Law

There Is a Third World Lacking Third-Party Data

Cision Acquires PRNewswire for $841 Million

Salesforce Buys AI Company

How Consumers Really Feel About Your Subject Lines

Secrets to Lead-Nurturing Success

Ready for the EU's New Data Privacy Law?

Go Mobile. Consumers Already Have.

Experian Sells Simmons and Hitwise in $52 Million Deal

Mobile Payments Are on the Rise

Is Email Useful All Year Round? [Infographic]

What Millennials Have in Store for Marketing

Walmart Will Debut its Own Mobile Payment System

Digital Ad Spend for Q3 Was $15 Billion

7 Lessons Marketers Can Learn From Nestlé Waters' CMO

More Ad Impressions Occur After the Purchase

Block That Ad Blocker...Politely

Postal Board of Governors Is Down to One Member

Boomtrain Makes a Stop At Oracle

Privacy Pioneer Lorrie Cranor named CTO at FTC

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...