Rare.us Wrangles Success with Email Campaign

Rare.us Wrangles Success with Email Campaign

How a website leveraged targeted email newsletters to win 400 million monthly visitors.

One on One: Victor Wong on the Evolution of Ad Serving

One on One: Victor Wong on the Evolution of Ad Serving

Victor Wong of Thunder discusses ad blocking, walled data gardens, and better ad experiences

Geolocation Marketing In the Not-To-Distant Future

Geolocation Marketing In the Not-To-Distant Future

Smart lenses, ubiquitous ads, and stores knowing an incredible amount about you - all coming soon

Apple Rumored to Be Creating a Video-Sharing App

Apple Rumored to Be Creating a Video-Sharing App

Is this Apple's long-overdue, slow move into social networking?

Companies: It's Okay to Say No to Prospects

Companies: It's Okay to Say No to Prospects

Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle: Marketing Clouds Don't Exclude Best-of-Breed Solutions

Oracle argues that marketing clouds are best understood as a set of foundational technologies which everyone needs

Upon Launch Facebook's Lifestage App, We Check On Its Mobile Strategy

Upon Launch Facebook's Lifestage App, We Check On Its Mobile Strategy

Facebook's app is another attempt to attract the young.

Introducing DMNTech

Introducing DMNTech

DMN doubling down on our marketing technology coverage

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

K-Y Goes Out of the Box

K-Y Goes Out of the Box

The personal lubricant brand develops a new strategy to better reach OBGYNs and consumers.

10 Most Marketable Athletes from the Olympics

The Olympics is the breeding ground for the next and many famous pitchmen and women likely played their last games (Michael Phelps, Usain Bolt and Serena Williams) but a new crop of stars emerge.

Five Minutes With: Udayan Bose on Cracking Mobile Search

Five Minutes With: Udayan Bose on Cracking Mobile Search

Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space

Wyndham Email Marketing is All About the Loyal Customer

Wyndham Email Marketing is All About the Loyal Customer

Hotel chain says email operations are "beyond clicking"

What Makes an Email Great

What Makes an Email Great

From someone who collects and shares great emails as a hobby.

Citi's Email Marketing Key to Customer Engagement

Citi's Email Marketing Key to Customer Engagement

60-person team focuses on early engagement, ROI

One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

Andy Monfried of Lotame on the blurring lines between martech and adtech

The Misguided Marketing of Military Discounts

The Misguided Marketing of Military Discounts

The wrong way to market to military personnel.

Why Email Makes for a Poor Personal Comms Tool

Why Email Makes for a Poor Personal Comms Tool

There's a reason why I never email my friends. A few reasons, actually.

Ad Blockers: The Neverending War?

Ad Blockers: The Neverending War?

DMN talked to a few people on both sides of the equation to try to understand how the ad blocker war ends - if it ever will

A Tale of Abandoned Inboxes

A Tale of Abandoned Inboxes

A personal reflection on emails: the unwanted, unread and abandoned

What Your Email Salutation Says About You

What Your Email Salutation Says About You

The do's and don'ts of email salutations.

Putting the Pedal to the Metal With Virtual Reality

Putting the Pedal to the Metal With Virtual Reality

Why Vroom built a VR automotive showroom to bridge the gap between brick-and-mortar and e-commerce.

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

Why a brand is emailing me at 1:12 and other promotional email mysteries

Marketing Clouds Aren't for Everybody

Marketing Clouds Aren't for Everybody

Outside the Fortune 1000, marketing clouds are getting a rough reception according to new research

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

Finish Line pairs evergreen email campaigns with triggered personalized messaging

The Honesty in Email Marketing Hyperbole

The Honesty in Email Marketing Hyperbole

In celebration of DMN's Email Week, we filter the honesty from the hyperbole in email marketing.

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-

US Monitor Founder Marty Sass Dies

US Monitor Founder Marty Sass Dies

Marty Sass was one of the original Mailing List Brokers

Eight Things That Threaten Email Marketing

Eight Things That Threaten Email Marketing

Threats both internal and external

PreSonus Finds Its Email Marketing Rhythm

PreSonus Finds Its Email Marketing Rhythm

The provider of music production and recording tools increased direct sales and engagement after implementing a new ESP and introducing new capabilities, like segmentation and automation.

The Evolution of Email Marketing

The Evolution of Email Marketing

From Gary Thuerk's first marketing email to 123 messages a day, how did we get here?

An Analysis of the First Spam Email

An Analysis of the First Spam Email

Would Gary Thuerk's first spam email make it through today's spam filters?

Take Our Email Marketing Poll

Take Our Email Marketing Poll

Requested: your thoughts on email and email marketing

Welcome to DMN Email Week

Welcome to DMN Email Week

A celebration and examination of all things email

The Humane Society Fetches ROI and Engagement

The Humane Society Fetches ROI and Engagement

The animal advocacy organization experiments with different creative elements in its string of email campaigns.

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Five Minutes With: Chris Golec says ABM Means Changing How You Think

Chris Golec of Demandbase explains the challenges of educating B2B marketers to understand and properly implement ABM

One on One: Michael Jones on Digital Marketing's Best Kept Secret

One on One: Michael Jones on Digital Marketing's Best Kept Secret

Michael Jones of Pepperjam talks about taming the "wild west" of affiliate marketing

Facebook Dodges Ad Blockers on Desktop

Facebook Dodges Ad Blockers on Desktop

The social network says it will still show ads to ad block users on desktop; it also updates its ad preference tools.

P&G Shakes Up Targeted Facebook Approach, Sparks Marketing Stir

P&G Shakes Up Targeted Facebook Approach, Sparks Marketing Stir

Procter & Gamble announced yesterday the company has decided to scale back on their targeted Facebook advertisements, citing limited effectiveness.

Finding B2B Value in Social Channels

Finding B2B Value in Social Channels

ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers

Denstu Aegis Acquires Controlling Stake in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

Performance marketing agency Merkle has sold a majority stake to global communications agency Dentsu Aegis

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Five Minutes With: Telling a Story Takes Time, Says Chris Wright

Chris Wright of Fifty Five and Five, the digital and content marketing agency for Microsoft Partners, talks about telling stories; and warns that marketing automation tools may not be magic bullets

100-Day Dash: What Clinton and Trump Need to Do to Win

100-Day Dash: What Clinton and Trump Need to Do to Win

In an election campaign where it seems anything goes, strategists and data analysts say there are still some truisms to consider

Putting Yourself in the Customer's Shoes

Putting Yourself in the Customer's Shoes

One DMN editor's experience with signing up for DSW's Rewards program.

One on One: Lewis Gersh on Turning Direct Mail Digital

One on One: Lewis Gersh on Turning Direct Mail Digital

How Pebblepost is bringing an advanced digital tool-kit to traditional direct mail marketing

DMNotes: Chatbots, Olympics, and 'Suicide Squad'

DMNotes: Chatbots, Olympics, and 'Suicide Squad'

DMN Editors sound off on the items of the week that caught their respective eyes.

Sad: Trump's Email Woes Continue

Sad: Trump's Email Woes Continue

Spam and low volume compared to the Clinton machine

Bots Not Yet Ready for Prime Time

Bots Not Yet Ready for Prime Time

Plenty of promise, but low adoption

360 Video Meets Display Advertising

360 Video Meets Display Advertising

A way to get more eyeballs to innovative brand video

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

Why Marvel Introduced a Loyalty Program to Fans Who've Been Loyal For Years

The comics publisher went decades without loyalty programs. What's changed to necessitate Marvel Insider?

Wayfair Designs Search Ads with Engagement and ROI in Mind

Wayfair Designs Search Ads with Engagement and ROI in Mind

The online home furniture and décor brand leveraged Yahoo's advertising solution to reach high-valued customers.

Some Totally Free Pokemon GO Ideas From DMN

Some Totally Free Pokemon GO Ideas From DMN

We're not brand marketers, so we're giving away ideas for free

Nestlé Waters and Salesforce Launch NYC Engagement Center

Nestlé Waters and Salesforce Launch NYC Engagement Center

Nestlé Waters unveils a model digital marketing command center in Salesforce's New York office

Reddit users freak out over plan to let brands sponsor posts

Reddit users freak out over plan to let brands sponsor posts

"It's so frustrating watching this website die," writes a commenter. "Good thing I have Lunesta to give me a good night's sleep to melt the stress away"

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

Arun Pattabhiraman of InMobi talks about mobile VR opportunities, retaining lifetime value customers, and the continuing challenges of attribution

One on One: Ran Sarig on Data as a Single Source of Truth

One on One: Ran Sarig on Data as a Single Source of Truth

Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.

The (Young) Masters of Marketing: Our 40 Under 40 Honorees

The (Young) Masters of Marketing: Our 40 Under 40 Honorees

Details on our honorees and the live event below

Facebook Has Won The Mobile War

Facebook Has Won The Mobile War

Excellent mobile results validates Zuckerberg's 2012 company crisis

Lyon: The City of CRM

Lyon: The City of CRM

The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

The Real Reason Why Dollar Shave Club Won

The Real Reason Why Dollar Shave Club Won

NYT article right about threat, but wrong about why

GetResponse Gets Automating

GetResponse Gets Automating

A new marketing automation solution from the email marketing platform

Brandwatch rolls out social insights tool, Brandwatch Audiences

Brandwatch rolls out social insights tool, Brandwatch Audiences

Brandwatch has also integrated Audiences with its flagship product, Brandwatch Analytics.

How to Regain Ad-Blocking Consumers

How to Regain Ad-Blocking Consumers

Two thirds of U.S. consumers who use ad blockers are willing to uninstall them on their computers. Here are the steps marketers need to take to prevent them from implementing ad blockers in the first place and convince them to stop using them.

What Marketers Are Saying About Comic-Con

What Marketers Are Saying About Comic-Con

A weekend of exemplary marketing, or one of marketing superseding product?

In Yahoo, Verizon Bids for Future Ad Diversification

In Yahoo, Verizon Bids for Future Ad Diversification

Telecom looking to futureproof its business

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization

Spotlight on: Ad-Supported Phones

Spotlight on: Ad-Supported Phones

Some considerations for brands on the potential future of mobile advertising.

One on One: Sara Spivey Talks About the Data Goldmine

One on One: Sara Spivey Talks About the Data Goldmine

Sara Spivey, CMO of Bazaarvoice

This Time It's For Real: Goodbye Flash

This Time It's For Real: Goodbye Flash

Now comes the hard part.

Five Marketing Lessons from Tesla

Five Marketing Lessons from Tesla

What we can learn from Elon Musk and Tesla

Virtual Assistants Acting Naturally

Virtual Assistants Acting Naturally

TouchCommerce is leveraging natural language processing to create more intelligent chatbots

Twitter Introduces Verification Application

Twitter Introduces Verification Application

Blue badges for everyone.

Why Can't Google Get the Hang of Messaging Apps?

Why Can't Google Get the Hang of Messaging Apps?

Allo and Duo are coming. Here's hoping they don't join Google's long list of questionable communications apps.

Hootsuite Announces High Profile Content Integrations

Hootsuite Announces High Profile Content Integrations

Integrations with Box, Dropbox, Google Drive and other content sources will make it easier to enhance social posts with engaging content

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Chaffetz Bill Builds Hope for Postal Reform by Year's End

Mailers are unhappy with some provisions, as are unions and the Postal Service. Smells like bipartisan spirit

Five Post-Pokemon AR Thoughts

Five Post-Pokemon AR Thoughts

The world is quite ready for the AR revolution and other points

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

We explain the new way computers are making themselves smarter, and its relevance to digital marketing

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels

Are Today's Marketers Still Loyal To Loyalty Programs?

Are Today's Marketers Still Loyal To Loyalty Programs?

A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Postal Reform Takes a Forward Step

Postal Reform Takes a Forward Step

US postal service reform makes a tentative advance in the House

Five Minutes With: Marc Roth on Mobile Tracking, Compliance, and Self-Regulation

Five Minutes With: Marc Roth on Mobile Tracking, Compliance, and Self-Regulation

In the absence of laws and regulations that are directly applicable to mobile tracking, industry leaders need to identify what issues are raised by the channel and develop best practices for its members, he says.

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Five Minutes With: Matt Wellschlager, VP of Marketing of Ceros

Creativity is seriously under-resourced (and undervalued) in a lot of marketing departments, he says.

Betting on a Star: Why Marketing and Tech Conferences Caught the Celebrity Bug

Betting on a Star: Why Marketing and Tech Conferences Caught the Celebrity Bug

From Will Smith on the main stage for Marketo to Elton John tearing up the Salesforce party, marketing and technology conferences have never been more glamorous

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages

One on One: Customers Live Out Loud, says Paul Johns

One on One: Customers Live Out Loud, says Paul Johns

Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Is Dash just about the data? But what if no one's pushing the button?

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

USPS's Reblin Discusses Informed Delivery Progress on 'Federal Drive'

Trials going well, all systems go on national rollout

The Guide to Publisher Branded Content Studios

The Guide to Publisher Branded Content Studios

How publishers and advertisers can connect to do better marketing

Six Reasons To Use Predictive Analytics

Six Reasons To Use Predictive Analytics

Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.

Show Off Your Marketing Tech Skills

Show Off Your Marketing Tech Skills

CabinetM helps you build a tangible marketing stack resume

Will Slack and Chat Kill Email Marketing?

Will Slack and Chat Kill Email Marketing?

There will likely always be a place for email even with shiny new tools

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Five Minutes With: Growth is Not a Straight Line, says Albert Luk

Albert Luk, general counsel at Jumbleberry, sees scaling to cope with real-time data as a major challenge for clients

One on One: Those High Impact Moments with Ryan Nichols

One on One: Those High Impact Moments with Ryan Nichols

Ryan Nichols of Zendesk talks about bringing businesses and customers closer together

Three Data Points on The Horizon

Three Data Points on The Horizon

Three new, key data points are coming into focus

Plugging the Operational Data Gap

Plugging the Operational Data Gap

A new report exposes the gap between gathering marketing data and realizing its value it across functions

MRC Accredits First Company for Invalid Traffic Detection

MRC Accredits First Company for Invalid Traffic Detection

Another step in the fight against the multi-billion-dollar problem

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world?

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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