The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Understanding Account Based Marketing

Understanding Account Based Marketing

ABM is on everyone's lips, mainly because technology has finally caught up with it. What is it, and why is it important in the B2B space?

ABM: Bridging the Data Gap

ABM: Bridging the Data Gap

No ABM strategy can succeed without the right data

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Five Minutes With: Andy MacMillan, CEO of Act-On Software

Using a variety of marketing techniques is important

Channel Surfing: Marketers Mull Where to Invest

Channel Surfing: Marketers Mull Where to Invest

In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.

Marketing Is Only as Effective as Its Weakest Link

Marketing Is Only as Effective as Its Weakest Link

How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer ­relationships? Marketing insiders weigh in.

Wearables: The Future of Omnichannel

Wearables: The Future of Omnichannel

Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.

Four ways to future-proof your omnichannel strategies

Four ways to future-proof your omnichannel strategies

Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian

Are your videos mobile-ready?

Are your videos mobile-ready?

The Battle for Marketers' Mindshare Intensifies

The Battle for Marketers' Mindshare Intensifies

As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select providers that play to their strengths.

How to make programmatic less problematic

How to make programmatic less problematic

Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

Passion is the Heart of Marketing

Passion is the Heart of Marketing

CMO Confidential with Bob Strohrer

Facebook: Marketers Need to Mobile-optimize Their Video Content

Facebook is helping marketers develop optimal mobile video content

The 2016 Marketing Hall of Femme

The 2016 Marketing Hall of Femme

Direct Marketing News honors 15 of marketing's most successful women, and shares the secrets to their success.

Lisa LaCour, VP, head of global marketing, Outbrain

Lisa LaCour, VP, head of global marketing, Outbrain

Melody Gambino, director of marketing, Grapeshot

Melody Gambino, director of marketing, Grapeshot

Lynn Vojvodich, CMO, Salesforce.com

Lynn Vojvodich, CMO, Salesforce.com

Susan Vitale, CMO, iCIMS

Susan Vitale, CMO, iCIMS

Emily Wingrove, Director of Marketing, Social 123

Emily Wingrove, Director of Marketing, Social 123

Alicia Tillman, CMO, SAP Ariba

Alicia Tillman, CMO, SAP Ariba

Kim Thipe, Head of Marketing, South African Airways

Kim Thipe, Head of Marketing, South African Airways

Julie Springer, CMO, TransUnion

Julie Springer, CMO, TransUnion

Jamie Moldafsky, CMO, Wells Fargo

Jamie Moldafsky, CMO, Wells Fargo

Keira Krausz, EVP & CMO, Nutrisystem

Keira Krausz, EVP & CMO, Nutrisystem

Kathy Hecht, VP of marketing and business development, Silver Star Brands

Kathy Hecht, VP of marketing and business development, Silver Star Brands

Iris E. Harvey, President, CEO, Planned Parenthood of Greater Ohio

Iris E. Harvey, President, CEO, Planned Parenthood of Greater Ohio

Paula Dyba, VP of marketing, creative director, Terry Bicycles

Paula Dyba, VP of marketing, creative director, Terry Bicycles

Susannah Costello, VP of global brand, VISIT FLORIDA

Susannah Costello, VP of global brand, VISIT FLORIDA

Katie Bisbee, CMO, DonorsChoose.org

Katie Bisbee, CMO, DonorsChoose.org

Mobile Marketing Innovation: Samsung

Mobile Marketing Innovation: Samsung

Looking for ways to innovate its marketing helped Samsung grab attention and build engagement when it launched its Galaxy Note 4 in 2014.

Most Innovative Marketing Tech to Watch: Forensiq

Most Innovative Marketing Tech to Watch: Forensiq

Forensiq uses fire to fight fire—or, in this case, uses technology to fight tech-enable fraud.

Most Innovative Social Media Platform: Sprout Social

Most Innovative Social Media Platform: Sprout Social

One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate it easily.

Most Innovative Mobile Marketing Platform: Swirl

Most Innovative Mobile Marketing Platform: Swirl

Boston-based Swirl topped the innovative mobile marketing platform category this year with its beacon-powered marketing solution.

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.

Most Innovative Customer Experience Management Platform: Influitive

Most Innovative Customer Experience Management Platform: Influitive

Influitive, the advocate marketing platform headquartered in Toronto, impressed judges with its innovative approach to customer experience management.

Most Innovative Analytics Platform: AppsFlyer

Most Innovative Analytics Platform: AppsFlyer

Tel Aviv-based AppsFlyer grabbed the judges' attention with its vision for in-app advertising on mobile channels.

Social Strategist: Michael Gabriel, Marketing Manager, Envision Creative Group

Social Strategist: Michael Gabriel, Marketing Manager, Envision Creative Group

Programmatic Prognosticator: Victor Wong, CEO, PaperG

Programmatic Prognosticator: Victor Wong, CEO, PaperG

Marketing Technologist: Emad Georgy, Chief Technology Officer, Experian Marketing Services

Marketing Technologist: Emad Georgy, Chief Technology Officer, Experian Marketing Services

Digital Ace: Tuomas Peltomieni, President, Asia Digital Arts Network

Digital Ace: Tuomas Peltomieni, President, Asia Digital Arts Network

Data Scientist: Christopher Penn, Marketing Analyst, SHIFT Communications

Data Scientist: Christopher Penn, Marketing Analyst, SHIFT Communications

Content Marketing Scribe: Steve Sachs, CEO, OneSpot

Content Marketing Scribe: Steve Sachs, CEO, OneSpot

Point Your Career in the Right Direction

Point Your Career in the Right Direction

Seven ways to move forward on the path from being a marketing executive to ­become the chief marketer.

Curing Marketers' Attribution Addiction

Curing Marketers' Attribution Addiction

If you're jonesing for accurate cross-channel attribution, we've got your fix right here.

The CMO of the Future

The CMO of the Future

Predictions abound on the ideal competencies of tomorrow's CMO. Which are fact, and which are fiction?

Young Minds, Timeless Marketing Strategies (eBook)

Young Minds, Timeless Marketing Strategies (eBook)

This eBooks take a closer looks at the marketing and leadership strategies that make the DMN 2015 40 Under 40 honorees so successful.

The Magic of Account-Based Marketing

The Magic of Account-Based Marketing

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you.

Technology-Driven, Must-Have Marketing Skills

Technology-Driven, Must-Have Marketing Skills

The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.

What the Dickens to Do About Marketing Tech

What the Dickens to Do About Marketing Tech

It's the best of times and the worst of times for marketers with unlimited possibilities and limited resources.

Buyer Beware

Buyer Beware

Marketers may not be asking the right questions to select the optimal marketing technology and then maximize it.

2015 40Under40 Winner: Tania Yuki

2015 40Under40 Winner: Tania Yuki

Founder and CEO, Shareablee

2015 40Under40 Winner: Justin Yoshimura

2015 40Under40 Winner: Justin Yoshimura

SVP, Loyalty Services Group, Merkle Inc.

2015 40Under40 Winner: Charlotte Tsou

2015 40Under40 Winner: Charlotte Tsou

SVP, Regional Head of Analytics and CRM, HSBC

2015 40Under40 Winner: Amanda Todorovich

2015 40Under40 Winner: Amanda Todorovich

Director of Content Marketing, Cleveland Clinic

2015 40Under40 Winner: Cecile Thirion

2015 40Under40 Winner: Cecile Thirion

Marketing Director - Government and Transportation, Xerox Transportation

2015 40Under40 Winner: Dhanusha Sivajee

2015 40Under40 Winner: Dhanusha Sivajee

EVP of Marketing, XO Group Inc.

2015 40Under40 Winner: Pedro L. Rodriguez

2015 40Under40 Winner: Pedro L. Rodriguez

Director of Integrated Marketing, People en Español

2015 40Under40 Winner: Ben Roberts

2015 40Under40 Winner: Ben Roberts

VP of Marketing Operations, Acumen Brands

2015 40Under40 Winner: Natasha Raja

2015 40Under40 Winner: Natasha Raja

VP of Marketing and Customer Service, Dice Holdings

2015 40Under40 Winner: Adam Padilla

2015 40Under40 Winner: Adam Padilla

President and Chief Creative Officer, Brandfire

2015 40Under40 Winner: Jessica Nielsen

2015 40Under40 Winner: Jessica Nielsen

VP, Communications and Marketing, Information Systems and Global Solutions Division, Lockheed Martin

2015 40Under40 Winner: Jessica Nable

2015 40Under40 Winner: Jessica Nable

Vice President, Strategic Communications, Epsilon

2015 40Under40 Winner: Joel Moore

2015 40Under40 Winner: Joel Moore

Director, Strategic Leadership, Force 3

2015 40Under40 Winner: Betsy Miller Daitch

2015 40Under40 Winner: Betsy Miller Daitch

Senior Marketing Manager, Investment Management, S&P Capital

2015 40Under40 Winner: Greg Mazen

2015 40Under40 Winner: Greg Mazen

Director of Creative Services, Boy Scouts of America

2015 40Under40 Winner: Jerry Jao

2015 40Under40 Winner: Jerry Jao

CEO and Founder, Retention Science

2015 40Under40 Winner: Elizabeth Holub

2015 40Under40 Winner: Elizabeth Holub

Marketing Manager; Interim Manager, Performance Promotion, Carl Fischer Music & Theodore Presser Company

2015 40Under40 Winner: Jessica Hawthorne-Castro

2015 40Under40 Winner: Jessica Hawthorne-Castro

CEO, Chairman, and Owner, Hawthorne Direct

2015 40Under40 Winner: Chad Hallert

2015 40Under40 Winner: Chad Hallert

Strategy Director, Noble Studios

2015 40Under40 Winner: Judge Graham

2015 40Under40 Winner: Judge Graham

President, Sq1

2015 40Under40 Winner: Aaron Ginn

2015 40Under40 Winner: Aaron Ginn

Growth Product Manager, Everlane

2015 40Under40 Winner: Donald J. Gallant

2015 40Under40 Winner: Donald J. Gallant

Director of Analytics, Marketsmith Inc.

2015 40Under40 Winner: Bhumika Dadbhawala

2015 40Under40 Winner: Bhumika Dadbhawala

Senior Director of Business Development and Partnerships, Drawbridge

2015 40Under40 Winner: Coltrane Curtis

2015 40Under40 Winner: Coltrane Curtis

Founder and Managing Partner, Team Epiphany

2015 40Under40 Winner: Yasmeen Coning

2015 40Under40 Winner: Yasmeen Coning

VP, Head of Marketing, Genesis Media

2015 40Under40 Winner: Donald Patrick Lim

2015 40Under40 Winner: Donald Patrick Lim

Chief Digital Officer, ABS-CBN Corp.

2015 40Under40 Winner: Kyle Christensen

2015 40Under40 Winner: Kyle Christensen

VP, Marketing, Invoca

2015 40Under40 Winner: Jamie LaRose

2015 40Under40 Winner: Jamie LaRose

VP, Digital Marketing, Home Lending, Wells Fargo

2015 40Under40 Winner: Rachel Carpenter

2015 40Under40 Winner: Rachel Carpenter

Global Marketing and Sales Leader, Mercer

2015 40Under40 Winner: Patricia Korth-McDonnell

2015 40Under40 Winner: Patricia Korth-McDonnell

Partner and Managing Director, West Coast, Huge

2015 40Under40 Winner: Jennifer Capistran

2015 40Under40 Winner: Jennifer Capistran

Senior Director, Merkle Analytics, Merkle Inc.

2015 40Under40 Winner: Courtney Caldwell

2015 40Under40 Winner: Courtney Caldwell

Founder, The Write One

2015 40Under40 Winner: Amrit Kirpalani

2015 40Under40 Winner: Amrit Kirpalani

Founder and CEO, NectarOM

2015 40Under40 Winner: Adam Bravo

2015 40Under40 Winner: Adam Bravo

Executive Director of Loyalty Marketing, MGM Resorts International

2015 40Under40 Winner: Cristina Bozas

2015 40Under40 Winner: Cristina Bozas

Creative Chief Officer, Pólvora Advertising

2015 40Under40 Winner: Alia Kemet

2015 40Under40 Winner: Alia Kemet

U.S. Media Director, IKEA

2015 40Under40 Winner: Kirsten Bjork-Jones

2015 40Under40 Winner: Kirsten Bjork-Jones

Director, Global Marketing Communications, Edmund Optics

2015 40Under40 Winner: Brad Bedoe

2015 40Under40 Winner: Brad Bedoe

Director, Lead Generation Marketing, Fleetmatics

2015 40Under40 Winner: Dan Barcus

2015 40Under40 Winner: Dan Barcus

Executive Director of Acquisition Marketing, Comcast

2015 40Under40 Winner: Danielle Avalone

2015 40Under40 Winner: Danielle Avalone

VP, Account Services, Lanmark360 Inc.

A Day in the Life of Scott Brinker: Marketing Technologist

A Day in the Life of Scott Brinker: Marketing Technologist

The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.

Drizly Chugs Down Data to Drive Personalization

Drizly Chugs Down Data to Drive Personalization

Drizly's team relies on data to bring the traditional liquor store to the digital age.

The Show Must Go On

The Show Must Go On

DMA's Paul McDonnough and his team are well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.

Getting the Download on a New Strategy

Getting the Download on a New Strategy

What's on the outside of the building that houses Dropbox's headquarters is an entirely different experience than what's on the inside.

How Meta.

How Meta.

We met with NewsCred to discuss what happens when branded content intersects with the newsroom.

Wilde About Marketing

Wilde About Marketing

John Sisson's passion for understanding customers, combined with his expertise in digital marketing, is the recipe for his success.

Clients, Copy, and Creative

Clients, Copy, and Creative

Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.

Mailed in Manhattan

Mailed in Manhattan

Steve Wojtaszek, or Mr. Wojo as he's known to the thousands of postal employees whose actions he directs on a daily basis, is senior plant manager of the Morgan P&DC in Manhattan.

A Day in the Life of Marketing

A Day in the Life of Marketing

We reveal how marketing leaders from eight organizations set their schedules for success.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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