One on One: Anthony Larrisey on Experience, Diversity, and Trust

One on One: Anthony Larrisey on Experience, Diversity, and Trust

Anthony Larrisey of Industria Creative takes us deep into experiential marketing — its opportunities and risks

The Monday Stack: Wake Up Screaming

The Monday Stack: Wake Up Screaming

GDPR, bots, quantum computing: The future is approaching

With Syte, AI Lets You Shop Almost Anything You See

With Syte, AI Lets You Shop Almost Anything You See

Syte.ai pulls together object recognition, AI, and machine learning to render anything visual "clickable and shoppable"

What #MeToo Means for Brands: Weathering the Storm

What #MeToo Means for Brands: Weathering the Storm

In this first of two articles, we look at the Weinsteinification of corporate America, and how brands need to know how to negotiate a #MeToo scandal

Vine 2's Coming In 2018, But It's Got Competition

Vine 2's Coming In 2018, But It's Got Competition

After Vine's downfall in 2016, will they have what they need to keep up with today's competition?

4 Tips for Success in the Age of Real-Time Retail

4 Tips for Success in the Age of Real-Time Retail

In-the-moment store management and retail solutions offer increased efficiency and user-friendly appeal

Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience

Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience

Taste of Home and Folgers work together to create a native experiential attraction for the holiday season

Reddit Joins the Sprinklr Portfolio

Reddit Joins the Sprinklr Portfolio

A new partnership between Reddit and Sprinklr may mark Reddit's coming-of-age as a social channel

One on One: Measuring the Creative Spark with Audra Pace

One on One: Measuring the Creative Spark with Audra Pace

Audra Pace of Mod Op talks immersive content, viral content, and how optimization can go too far

Will Tinder And AI Be A Match Made In Heaven?

Will Tinder And AI Be A Match Made In Heaven?

Tinder's new "Super Likeable" feature is turning to AI to spice up the popular dating app

What Patagonia and REI Can Tell Us About Retail Activism

What Patagonia and REI Can Tell Us About Retail Activism

For the most part, retailers have historically settled into bipartisan, or perhaps nonpartisan territory. But, we live in divisive times - perhaps the most divisive.

The Wednesday Stack: Giant Surprises

The Wednesday Stack: Giant Surprises

Our weekly look at marketing tech and ops

A Look at Google Chatbase: Analytics Corner

A Look at Google Chatbase: Analytics Corner

Google's dynamic approach to chatbot analytics

One on One: Ben Kartzman on Meeting the Creative Challenge

One on One: Ben Kartzman on Meeting the Creative Challenge

Ben Kartzman of Spongecell explains how customer data can be used to decision creative: at scale

Snapchat's Innovative Redesign Might Just Save the Failing Brand

Snapchat's Innovative Redesign Might Just Save the Failing Brand

Oh, Snap! Snapchat has a new look and it could mean a big turnaround for a company whose market and social stock is plummeting

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday season's in full swing — and this year, it's more mobile than ever

The Use of AI in Quote-to-Cash

The Use of AI in Quote-to-Cash

Within the industry at large, there is also a growing controversy about what constitutes AI and what constitutes an over-hyped form of data analytics

Facebook Releases Messenger Kids App For Children 13 And Under

Facebook Releases Messenger Kids App For Children 13 And Under

Building apps for children means building with care

DMN 40 Under 40 2017 Event in Images

DMN 40 Under 40 2017 Event in Images

Here's a slideshow from our big night last week

Focus on Key Moments for Social Advertising Success

Focus on Key Moments for Social Advertising Success

Using trigger events and targeting to make social ads more effective

One on One: Erich Joachimsthaler on the New Era in Branding

One on One: Erich Joachimsthaler on the New Era in Branding

Erich Joachimsthaler of Vivaldi explains that, today, the consumer builds the brand

6 Tips For Mobile Engagement That Sticks

6 Tips For Mobile Engagement That Sticks

Braze SVP of Marketing Marissa Aydlett shares her tips on how to improve mobile engagement strategy through cross-channel campaigns

Is the Use of Chatbots Resourceful or Reckless?

Is the Use of Chatbots Resourceful or Reckless?

When chatbots fail to hold meaningful conversations, consumers sometimes become embittered

40Under40 2017: Meghann York, Salesforce

40Under40 2017: Meghann York, Salesforce

Meghann York is the director of product marketing at Salesforce Marketing Cloud

40Under40 2017: Jennifer Wong, TUNE

40Under40 2017: Jennifer Wong, TUNE

Jennifer Wong is the VP of Marketing at TUNE

40Under40 2017: Katelyn Watson, IfOnly

40Under40 2017: Katelyn Watson, IfOnly

Katelyn Watson is the VP of marketing at IfOnly

40Under40 2017: Liz Walton, Yext

40Under40 2017: Liz Walton, Yext

Liz Walton is the VP of marketing at Yext

40Under40 2017: Rebecca Stone, LiveRamp

40Under40 2017: Rebecca Stone, LiveRamp

Rebecca Stone is the VP of marketing at LiveRamp

40Under40 2017: Sylvia Vaquer, SocioFabrica

40Under40 2017: Sylvia Vaquer, SocioFabrica

Sylvia Vaquer is the co-founder and Chief Creative Officer of SocioFabrica

40Under40 2017: Julia Stead, Invoca

40Under40 2017: Julia Stead, Invoca

Julia Stead is the VP of marketing at Invoca

40Under40 2017: Chris Savage, Wistia

40Under40 2017: Chris Savage, Wistia

Chris Savage is the co-founder and CEO of Wistia

40Under40 2017: Banita Sarwar, Starwood Hotels and Resorts Worldwide

40Under40 2017: Banita Sarwar, Starwood Hotels and Resorts Worldwide

Banita Sarwar is the director of global digital personalization and eCommerce at Starwood Hotels and Resorts Worldwide

40Under40 2017: Kelly Jo Sands, Ansira

40Under40 2017: Kelly Jo Sands, Ansira

Kelly Jo Sands is the EVP of marketing technology at Ansira.

40Under40 2017: George Popstefanov, PMG

40Under40 2017: George Popstefanov, PMG

George Popstefanov is the founder and CEO of PMG

40Under40 2017: Nyma Quidwai, Blue Water Ads

40Under40 2017: Nyma Quidwai, Blue Water Ads

Nyma Quidwai is the senior director of media at Blue Water Ads

40Under40 2017: Leah Pope, Datorama

40Under40 2017: Leah Pope, Datorama

Leah Pope is the CMO at Datorama

40Under40 2017: Jessica Nordt, The Ritz-Carlton Hotel Company

40Under40 2017: Jessica Nordt, The Ritz-Carlton Hotel Company

Jessica Nordt is the senior manager of digital product at The Ritz-Carlton Hotel Company

40Under40 2017: Jennifer Maul, Carter BloodCare

40Under40 2017: Jennifer Maul, Carter BloodCare

Jennifer Maul is the director of marketing at Carter BloodCare

40Under40 2017: Paige Musto, Act-On

40Under40 2017: Paige Musto, Act-On

Paige Musto is the VP of Marketing at Act-On.

40Under40 2017: Amy Liu, Clarifai

40Under40 2017: Amy Liu, Clarifai

Amy Liu is the director of marketing at Clarifai

40Under40 2017: Christopher Lorn, Philip Morris International

40Under40 2017: Christopher Lorn, Philip Morris International

Christopher Lorn is the head of digital strategy at Philip Morris International

40Under40 2017: Monica Koedel, Cisco

40Under40 2017: Monica Koedel, Cisco

Monica Koedel is the director of digital experience in global virtual sales & customer success at Cisco

40Under40 2017: Kevin Knight, Experticity

40Under40 2017: Kevin Knight, Experticity

Kevin Knight is CMO of Experticity

40Under40 2017: Allana Helland, C&W Services

40Under40 2017: Allana Helland, C&W Services

Allana Helland is the director of marketing at C&W Services.

40Under40 2017: Gaurav Jaiswal, SAP Digital

40Under40 2017: Gaurav Jaiswal, SAP Digital

Gaurav Jaiswal is VP of digital portfolio & business development at SAP Digital

40Under40 2017: Courtney Goldstein, Comcast

40Under40 2017: Courtney Goldstein, Comcast

Courtney Goldstein is SVP of digital sales & marketing at Comcast

40Under40 2017: Aaron Goldman, 4C

40Under40 2017: Aaron Goldman, 4C

Aaron Goldman is CMO at 4C

40Under40 2017: John Fernandez, Contently

40Under40 2017: John Fernandez, Contently

John Fernandez is the VP of revenue marketing at Contently

40Under40 2017: Selina Eizik, Acronym

40Under40 2017: Selina Eizik, Acronym

Selina Eizik is the CEO of Acronym

40Under40 2017: Ashley Deibert, Grapeshot Inc.

40Under40 2017: Ashley Deibert, Grapeshot Inc.

Ashley Deibert is SVP of marketing at Grapeshot Inc.

40Under40 2017: Gurdeep Dhillon, SAP Hybris

40Under40 2017: Gurdeep Dhillon, SAP Hybris

Gurdeep Dhillon is the global VP of demand generation and nurture at SAP Hybris

40Under40 2017: Bill DeFerrari, Epsilon

40Under40 2017: Bill DeFerrari, Epsilon

Bill DeFerrari is the senior director for product management at Epsilon

40Under40 2017: Jacob Davis, Cheetah Digital

40Under40 2017: Jacob Davis, Cheetah Digital

Jacob Davis is the Director of Analytics at Cheetah Digital

40Under40 2017: Gareth Davies, Adbrain

40Under40 2017: Gareth Davies, Adbrain

Gareth Davies is the CEO of Adbrain

40Under40 2017: Adam Davis, IMAX Corporation

40Under40 2017: Adam Davis, IMAX Corporation

Adam Davis is the VP of corporate communications at IMAX Corporation

40Under40 2017: Robert Cosentino, Epsilon

40Under40 2017: Robert Cosentino, Epsilon

Robert Cosentino is VP of strategy at Epsilon

40Under40 2017: Ed Breault, Aprimo

40Under40 2017: Ed Breault, Aprimo

Ed Breault is VP, Head of Marketing at Aprimo

One on One: If Digital is Right, We're Your Ladies, says Sandy Rubinstein

One on One: If Digital is Right, We're Your Ladies, says Sandy Rubinstein

Sandy Rubinstein of DXagency discusses the opportunities and challenges of digital marketing

Clinch, Facebook to Recreate the Narrative on Video Advertising

Clinch, Facebook to Recreate the Narrative on Video Advertising

Creative video personalization firm, Clinch, predicts a major a market shift. Programmatic advertising and video—at least in the advertising world—is the new King.

Yelp, InMoment Partnership Brings AI Insights To Customer Reviews

Yelp, InMoment Partnership Brings AI Insights To Customer Reviews

InMoment will work with Yelp's expansive review database to aggregate and analyze emotional experiences, providing a more robust CX profile for organizations

The Real Cyber Monday Story Lies in Mobile Data

The Real Cyber Monday Story Lies in Mobile Data

Though Black Friday still takes the throne for the biggest shopping day of the year, Cyber Monday certainly didn't fail to live up to expectations

Digital, Paid Search Drive Black Friday Sales This Holiday Season

Digital, Paid Search Drive Black Friday Sales This Holiday Season

Personalized campaigns and machine learning drive holiday season revenue from a growing digital consumer base

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

One on One: Jane Quigley — Cutting Through Data to Find the Customer's Voice

Jane Quigley of Converseon talks about finding the right data in the big data maze

Will AI Make Account-Based Marketing Obsolete?

Will AI Make Account-Based Marketing Obsolete?

AI will eventually be better than humans at marketing and creating a positive customer experience

One on One: Frédéric Petit on the Way Forward for the Insight Industry

One on One: Frédéric Petit on the Way Forward for the Insight Industry

Frédéric Petit of Toluna says market research must be data-driven

The Marketing Possibilities of Snap's Context Cards

The Marketing Possibilities of Snap's Context Cards

Billions of pictures and videos are uploaded to Snap daily. The question now: is there a way to make Snap sellable to marketers?

Cartoon: Keep Scrolling

Cartoon: Keep Scrolling

And Happy Thanksgiving to all our readers who celebrate the holiday!

How to Avoid the Shopping Cart Blues: Analytics Corner

How to Avoid the Shopping Cart Blues: Analytics Corner

Nine tips to get customers to complete an online retail purchase

One on One: Ji Krinsky on Creating Genius Experiences

One on One: Ji Krinsky on Creating Genius Experiences

Ji Krinsky explains the value to brands of the organic relationship Genius has built with fans and stars

FCC Reveals Plan to Repeal Net Neutrality

FCC Reveals Plan to Repeal Net Neutrality

The repeal of net neutrality could have a big impact on online marketing

Here's How Foodservice Companies Are Using Home Delivery Options to Better Market Themselves

Here's How Foodservice Companies Are Using Home Delivery Options to Better Market Themselves

Foodservice companies in the home delivery game are providing themselves with greater marketing opportunities

One on One: Exploring the Magic Behind Spotify with Brian Benedik

One on One: Exploring the Magic Behind Spotify with Brian Benedik

When I sat down with Brian Benedik, VP, Global Head of Ad Sales at Spotify, I knew I was going in with an already established bias: I love Spotify

The Monday Stack: Who Did You Miss at Dreamforce? Plus LinkedIn Lead Gen

The Monday Stack: Who Did You Miss at Dreamforce? Plus LinkedIn Lead Gen

Our weekly column about marketing tech and ops

Personalization: Are We There Yet?

Personalization: Are We There Yet?

Using marketing technology and marketing strategy to make personalization a reality

Branding, Social Media, and Politics in Donald Trump's America

Branding, Social Media, and Politics in Donald Trump's America

Earlier this week, advertisers and brands found themselves in a Tweet storm after receiving backlash against calls to boycott Sean Hannity

One on One: From Apple to Aha! with Andy Cunningham

One on One: From Apple to Aha! with Andy Cunningham

From Steve Jobs and the Apple Macintosh to understanding the core positioning of companies, Andy Cunningham shares her story and insights

Cartoon: State of Work for Superheroes

Cartoon: State of Work for Superheroes

And then there are all those meetings...

5 Tech Changes That Can Improve Your Business In 2018

5 Tech Changes That Can Improve Your Business In 2018

Here are five tech upgrades your business can implement for improvement on several fronts.

Four Ways of Engagement: Voices from Dreamforce #4

Four Ways of Engagement: Voices from Dreamforce #4

Exploring B2B and B2C customer engagement: Through big data, the Voice of the Customer, innovative presentations, and...email signatures

Targeted Advertising for B2B

Targeted Advertising for B2B

Real opportunities now exist for tailored, personalized ads in the B2B space

Spotify to Sell Makeup, Partners with Pat McGrath and Musician Maggie Lindemann

Spotify to Sell Makeup, Partners with Pat McGrath and Musician Maggie Lindemann

On the horizon of taking the company public without an IPO, Spotify has announced a partnership with makeup artist Pat McGrath in its biggest move to retail to date.

One on One: Social is Ripe for Innovation says Rod Favaron

One on One: Social is Ripe for Innovation says Rod Favaron

Spredfast Chairman and CEO Rod Favaron says Spredfast is still "going deep" on social

Ticketmaster Partners with YouTube to Sell Tickets on Artists' Video Pages

Ticketmaster Partners with YouTube to Sell Tickets on Artists' Video Pages

YouTube and Ticketmaster? The perfect frenemyship.

If You're Not Automating Your Email Campaigns, Who Are You?

If You're Not Automating Your Email Campaigns, Who Are You?

Email isn't just a marketing tool. It's still big business

Music and Massages: Voices from Dreamforce #3

Music and Massages: Voices from Dreamforce #3

Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts

Post Original Content on Social Media

Post Original Content on Social Media

Original outstrips curated content for social media marketing

Democracy, Diversity: Voices from Dreamforce #2

Democracy, Diversity: Voices from Dreamforce #2

Women in the workforce and technology for all. With added AI

Cartoon: The Connected Consumers

Cartoon: The Connected Consumers

Shop online, pick up in person, compare prices: Always connected

What About the Workers?: Voices from Dreamforce #1

What About the Workers?: Voices from Dreamforce #1

Is the My Salesforce concept partly a way to encourage workers to operationalize the platform?

With Q3 Snap Shares Down, Now Could Be the Time to Buy Ad Space

With Q3 Snap Shares Down, Now Could Be the Time to Buy Ad Space

Marketers shouldn't invest too much activity into Snapchat, but the platform is still a hotspot for advertisers

My Einstein, My Lightning, All Mine (Part 2): Live From Dreamforce

My Einstein, My Lightning, All Mine (Part 2): Live From Dreamforce

Democratizing access to AI, and to tech careers

Why Marketing Through Mixed Reality Works

Why Marketing Through Mixed Reality Works

Trigger is leading the mixed reality space. But the question is: Does all that fan engagement leads to increased sales?

My Einstein, My Lightning, All Mine: Live From Dreamforce

My Einstein, My Lightning, All Mine: Live From Dreamforce

A round-up of some new products and product enhancements announced at Dreamforce

Salesforce Says OK Google: Live from Dreamforce

Salesforce Says OK Google: Live from Dreamforce

Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote

5 Pitfalls of a "Set It and Forget It" Strategy

5 Pitfalls of a "Set It and Forget It" Strategy

While the concept of "set it and forget it" might work well for cooking techniques or possibly the stock market, it doesn't work for marketing or technology.

AI for B2B: "Throw Your Hat in the Ring"

AI for B2B: "Throw Your Hat in the Ring"

Jim Regan, CMO of MRP, talks about the evolution of B2B marketing and how AI will turn the space upside down

The Monday Stack: Technology is the Content Being Marketed

The Monday Stack: Technology is the Content Being Marketed

Our weekly look at marketing technology and ops

Here's How Big Brands Are Capitalizing On the Virtual Reality Trend

Here's How Big Brands Are Capitalizing On the Virtual Reality Trend

Whether we are ready for it or not, virtual reality is causing marketers to turn their heads and take notice of its ever-growing presence.

Cartoon: Chain of Fool

Cartoon: Chain of Fool

Here's one data-free approach to the supply chain

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

Senior Research Director Gil Canare talks process and technology

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