Monin Stirs Up Sales with Email Segmentation

Monin Stirs Up Sales with Email Segmentation

The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer

FTC Warns Influencers and Brands to Make Sponsorships Clear

FTC Warns Influencers and Brands to Make Sponsorships Clear

If the industry doesn't shape up, enforcement action may be around the corner.

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

The Weather Company and LiveRamp collaborate for a first of its kind data integration

Identifying Data Bias Early

Identifying Data Bias Early

How to guard against biases that can wreck your analytics results and machine learning models

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic advertising appears to be stronger than ever

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

Zeta is lining up with the big marketing cloud players, says CIO Jeffry Nimeroff

Striking Matches with MaxPoint

Striking Matches with MaxPoint

The CRM and matching software vendor catalyses audiences for the marketing eco-system

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

Repeat Message as Needed

Repeat Message as Needed

A deep dive into the key topic of cadence

The Portland Trail Blazers Score ROI with Facebook Advertising

The Portland Trail Blazers Score ROI with Facebook Advertising

How the professional basketball team uses data and segmentation to target the right fans

More About Agencies

More About Agencies

Here are some of our recent writings on the agency space

DMN's 2017 Agency Snapshot

DMN's 2017 Agency Snapshot

Discussing the evolution of direct with some of the industry's leading agencies

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

Compliance, Content, and Time are the Keys Great to Native Ads

Compliance, Content, and Time are the Keys Great to Native Ads

Content is selling. Especially when it's FTC compliant, and runs for several months.

Snapchat Aims to be the Online-to-Offline Conversions Social Network

Snapchat Aims to be the Online-to-Offline Conversions Social Network

A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic

Cariloha Drives Traffic and Conversion with Retargeting

Cariloha Drives Traffic and Conversion with Retargeting

How the bamboo apparel and accessories retailer targeted returning site visitors with display and Facebook ads

IBM Study Finds Most People are Disappointed with Digital Brand Experiences

IBM Study Finds Most People are Disappointed with Digital Brand Experiences

70 percent of consumers aren't impressed with "The Experience Revolution."

Facebook Instant Articles Flopping for Publishers

Facebook Instant Articles Flopping for Publishers

Is the party over for Instant Articles?

Knowing the Difference Between Loyalty and Retention Programs

Knowing the Difference Between Loyalty and Retention Programs

Smart companies know which ones to use for each situation

The Monday Stack: AI Makes My Head Hurt

The Monday Stack: AI Makes My Head Hurt

Our weekly column about marketing tech and ops

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

North Memorial health is evolving its branding to empower patients/customers

Why Amazon Might Make NFL Streaming Work

Why Amazon Might Make NFL Streaming Work

One on One: Sergio Restrepo on Translation and Production on a Global Scale

One on One: Sergio Restrepo on Translation and Production on a Global Scale

Sergio Restrepo says Lionbridge, the translation platform, can be at the core of digital production

How Deep Learning Will Disrupt Marketing

How Deep Learning Will Disrupt Marketing

If brands and marketers want to get the right message to the right customer at the right time, they need to prepare

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election

How to Use ABM for Customer Acquisition

How to Use ABM for Customer Acquisition

Patient investment in strategic ABM makes sense when you're hunting the big "whale account"

Methods to Avoid Ad Placement Issues

Methods to Avoid Ad Placement Issues

Marketing leaders break down the best ways to approach ad placement

BigQuery Through The Eyes of Looker

BigQuery Through The Eyes of Looker

Google's new data transfer and management capabilities are making an impact on a data start-up

3 Rules for Marketing in Trump's America

3 Rules for Marketing in Trump's America

The former CMO of The Hershey Company shared his guidelines for marketing during the Trump presidency

Grocery Industry Ripe for Digital Transformation

Grocery Industry Ripe for Digital Transformation

Grocery shopping habits are shifting and marketers will need to adapt

Salesforce Pushes AI Into Sales Cycle

Salesforce Pushes AI Into Sales Cycle

Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data

The Changing Face of Agencies

The Changing Face of Agencies

Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

Finding clients worth keeping, and keeping the clients you find

Sports on Social Media Makes Sense (And Dollars)

Sports on Social Media Makes Sense (And Dollars)

Why social media platforms are partnering with sports' organizations now

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

Advance Auto Parts Revs Up Engagement With Castrol Campaign

Advance Auto Parts Revs Up Engagement With Castrol Campaign

How the auto parts company engaged consumers with an ad series

One on One: Patricia Césaire on Data and the Content Experience

One on One: Patricia Césaire on Data and the Content Experience

Patricia Césaire of ContentSquare

Why Email is the Common Denominator for Zillow Brands

Why Email is the Common Denominator for Zillow Brands

Upon acquisition, Zillow found many of its sub-brands were using the same email provider.

5 Reasons ABM is Key to B2B Success

5 Reasons ABM is Key to B2B Success

More and more companies are producing successful results from ABM practices

What Apple's AR Venture Means for Marketers

What Apple's AR Venture Means for Marketers

Does Apple's pivot to AR make it the next big thing?

Contemplating the AI Revolution

Contemplating the AI Revolution

Paul Roehrig of Cognizant is pondering revolutionary changes which will bring about a machine-driven, but still human-centric, future

House Votes to Block FCC's Internet Privacy Protections

House Votes to Block FCC's Internet Privacy Protections

Legislation blocking FCC privacy rules, if signed by President Trump, will allow ISPs to sell browsing and other personal data to marketers and advertisers

365 Tickets USA Gets Results with New Solutions

365 Tickets USA Gets Results with New Solutions

A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do

How Understanding Identity Can Help Avoid Fraudulent Traffic

How Understanding Identity Can Help Avoid Fraudulent Traffic

The need to know identity is greater than ever before

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

A new study by the CMO Council and RedPoint Global analyzes the hurdles that prevent marketers from moving from strategy to execution.

CMS Enters New Paradigm Shift

CMS Enters New Paradigm Shift

It's more important than ever for brands to choose the right platform

TechStyle Goes Beyond Big Data

TechStyle Goes Beyond Big Data

A look at how the company's fast-fashion division supplements its digital data with face-to-face insights

One on One: Kevin Lindsay on the Experience Business

One on One: Kevin Lindsay on the Experience Business

At Adobe Summit 2017, Kevin Lindsay gives his perspective on the "experience business" theme

Video Gets Interactive

Video Gets Interactive

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

Examining the Cost of Customer Acquisition in the Age of Walled Gardens

With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost.

Cosabella: Shocked by Albert

Cosabella: Shocked by Albert

Family-owned luxury lingerie company Cosabella is placing its faith in AI

Full Circle Insights Launches ABM Solution

Full Circle Insights Launches ABM Solution

Matchmaker will give sales, revenue, and marketing operations managers the ability to generate and convert leads

One on One: Kendall Collins Talks CMOs and How Marketers Can Better Prepare for Technology Glitches

One on One: Kendall Collins Talks CMOs and How Marketers Can Better Prepare for Technology Glitches

The AppDynamics CMO discusses the C-suite executive's evolving role, apps, and technological mishaps, including stack-building misconceptions and how marketers can better prepare for technology issues.

Rebuilding a Technology Stack One Step at a Time

Rebuilding a Technology Stack One Step at a Time

The Rockport Group was given a two-year deadline to replace its 161 global systems. Here's how the company is doing it

Wayin Launches Revamped Campaign App Store for Marketers

Wayin Launches Revamped Campaign App Store for Marketers

Repurposed marketing campaign template store gives brands new opportunities

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

Over $12 Billion of Ad Spending Possibly Wasted on Fraud in 2016

Almost 20% of the $66 billion spent last year on digital ads globally may have been wasted on fraud

David's Bridal and Pinterest Want You To Be Your Own Bride

David's Bridal and Pinterest Want You To Be Your Own Bride

The popular wedding brand teams with one of the most popular visual platforms to drive organic engagement.

Pop-Up Stores Are Getting Smarter

Pop-Up Stores Are Getting Smarter

Pop-up stores can reflect deep integration with modern, high-tech marketing methods

goSeek Drives Conversion Through New Native Ad Approach

goSeek Drives Conversion Through New Native Ad Approach

The discount hotel search engine leveraged Yahoo Gemini to drive traffic to its website and acquire new customers.

A World Without Twitter

A World Without Twitter

How the social media landscape would be impacted without Twitter

Deciding The Right Data for A Data Layer: A Primer

Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

Welcome to eCommerce Week

Welcome to eCommerce Week

Selling over the Internet, in different shapes and forms, will be the subject of this themed week

Sky Zone Bounces Back from Technology Infrastructure Troubles

Sky Zone Bounces Back from Technology Infrastructure Troubles

The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub

One on One: Brad Simms on Why CMOs Need Business Agencies

One on One: Brad Simms on Why CMOs Need Business Agencies

Brad Simms of GALE talks about new frontiers for digital-savvy agencies

Meet the Marketer: Daniel Rodriguez

Meet the Marketer: Daniel Rodriguez

Daniel Rodriguez went from a team of himself, to 20 in almost no time. Here's his story.

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

The CMO's Influence on New Product Design

The CMO's Influence on New Product Design

South African Airways VP of marketing Kim Thipe explains why new product development should live within marketing

Hooked on Phonics Doubles Success With Apps

Hooked on Phonics Doubles Success With Apps

How Hooked on Phonics found a quality traffic source with mobile video ads

Campaign Monitor Pivots to CRM

Campaign Monitor Pivots to CRM

The acquisition of Tagga puts Campaign Monitor in the B2C CRM race

48 Million Twitter Accounts Exposed as Bots

48 Million Twitter Accounts Exposed as Bots

Study suggests that Twitter is delivering misleading analytics

How Blending Outside Data With SEO Brings More Customers

How Blending Outside Data With SEO Brings More Customers

Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.

Drybar's VP of Marketing to Keynote Hall of Femme

Drybar's VP of Marketing to Keynote Hall of Femme

Brittany Driscoll champions the blow-drying salon chain's in-store experience and product line and previously spent eight years marketing global ad campaigns for Fortune 500 brands.

JetBlue, Alaska Airlines Fly High with Consumer Conversations

JetBlue, Alaska Airlines Fly High with Consumer Conversations

Airlines are measured in brand performance with analysis of social media and word of mouth conversations

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics

The technology companies are working together to provide better insights into individuals' video consumption habits and act on these analytics

Google, AccuWeather Bring Weather Data, Analytics Solutions

Google, AccuWeather Bring Weather Data, Analytics Solutions

AccuWeather solutions aims at giving business leaders the opportunity to view the impact of weather on business performance

Episerver: Softly, Softly

Episerver: Softly, Softly

Episerver seems to be moving steadily closer to being a one-stop shop for marketers

The Monday Stack: 3/13/2017

The Monday Stack: 3/13/2017

Our weekly column about marketing tech and ops

Perceptions of Attribution Models are Evolving

Perceptions of Attribution Models are Evolving

Nearly 60 Percent of Marketers Plan to Change their Attribution Model in 2017

One on One: Tom Libretto says Pegasystems is Putting CRM First

One on One: Tom Libretto says Pegasystems is Putting CRM First

CMO Tom Libretto explains how Pegasystems is transitioning to a CRM-first company

DMN Agency Issue: Calls for Entries

Tracking the evolution of direct agencies

SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

The one-day event, which combined digital and physical elements, was the perfect platform to announce the omnichannel capabilities of the portfolio extension

How Three Luxury Brands Are Adapting to an Omnichannel World

How Three Luxury Brands Are Adapting to an Omnichannel World

Executives from Hermés, Salvatore Ferragamo, and Van Cleef & Arpels share how they're moving towards a more multichannel marketing mix.

MLS Team Launches App to Put Fans in the Front Row

MLS Team Launches App to Put Fans in the Front Row

How Orlando City SC reached fans at their fingertips

Google Conference Aims to Amp Up Amp Initiative

Google Conference Aims to Amp Up Amp Initiative

Google's first Amp conference celebrates the industry-wide goal toward a faster mobile web.

Will Science Fiction Become the New Reality?

Will Science Fiction Become the New Reality?

A panel of experts discussed Hollywood's depiction of humans' relationship with machines and what the future looks like as the two become more intertwined.

One on One: Why Eliminating Ad Fraud is Possible with Michael Tiffany

One on One: Why Eliminating Ad Fraud is Possible with Michael Tiffany

Tiffany, an expert white hat hacker, dishes on the looming demise of ad fraud, and what it means for the status quo.

How Orexigen Is Changing the Weight-loss Conversation

How Orexigen Is Changing the Weight-loss Conversation

How the biotech company uses a 360-degree approach to educate patients on the role of two areas of the brain in weight-loss

Salesforce, IBM Launch Partnership to Leverage AI

Salesforce, IBM Launch Partnership to Leverage AI

The partnership will leverage artificial intelligence to power the top CRM

What Machine Learning Can (and Can't) Do

What Machine Learning Can (and Can't) Do

Top practitioners talk to us about the benefits and limitations of machine learning and AI

Why "Omnichannel" Continues to Frustrate Retailers

Why "Omnichannel" Continues to Frustrate Retailers

Retailers dished on real-world omnichannel operations during a panel at Millennial 20/20.

What Lies in the Blind Spots of the Data-Driven CMO

What Lies in the Blind Spots of the Data-Driven CMO

These blind spots can manifest in a variety of ways

The Monday Stack

The Monday Stack

Welcome to our weekly column about all things marketing tech and ops

Act-On Gets Adaptive

Act-On Gets Adaptive

Machine learning can take marketers beyond personas

Five Important Takeaways From eTail West

Five Important Takeaways From eTail West

Data, personalization, and Amazon all hot topics

Advertising to the Ad Block Geeks

Advertising to the Ad Block Geeks

A panel at Millennial 20/20 discussed how brands are reaching geeks, even as geeks are writing ad blocking scripts.

Facebook Working on TV-Like Video Programming App

Facebook Working on TV-Like Video Programming App

The move is necessary for the social media giant, but can it succeed as a legitimate television-streaming service?

5 Top Wishlist Items for Retail Marketers

5 Top Wishlist Items for Retail Marketers

What industry experts hope to receive this year (or should) to make their jobs and customer experiences better

ABM and Cluster Marketing, Part II: Using a "Lite" Touch

ABM and Cluster Marketing, Part II: Using a "Lite" Touch

When and how to substitute ABM Lite for Strategic ABM

Campaigns and Cocktails: A Recap of the DMN Awards

Campaigns and Cocktails: A Recap of the DMN Awards

Twenty-one winners and 18 honorable mentions were recognized for their innovative campaigns, technologies, and personal achievements at the DMN Awards reveal in New York

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