The CMO of the Future

The CMO of the Future

Predictions abound on the ideal competencies of tomorrow's CMO. Which are fact, and which are fiction?

Young Minds, Timeless Marketing Strategies (eBook)

Young Minds, Timeless Marketing Strategies (eBook)

This eBooks take a closer looks at the marketing and leadership strategies that make the DMN 2015 40 Under 40 honorees so successful.

The Magic of Account-Based Marketing

The Magic of Account-Based Marketing

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you.

Technology-Driven, Must-Have Marketing Skills

Technology-Driven, Must-Have Marketing Skills

The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.

What the Dickens to Do About Marketing Tech

What the Dickens to Do About Marketing Tech

It's the best of times and the worst of times for marketers with unlimited possibilities and limited resources.

Buyer Beware

Buyer Beware

Marketers may not be asking the right questions to select the optimal marketing technology and then maximize it.

2015 40Under40 Winner: Tania Yuki

2015 40Under40 Winner: Tania Yuki

Founder and CEO, Shareablee

2015 40Under40 Winner: Justin Yoshimura

2015 40Under40 Winner: Justin Yoshimura

SVP, Loyalty Services Group, Merkle Inc.

2015 40Under40 Winner: Charlotte Tsou

2015 40Under40 Winner: Charlotte Tsou

SVP, Regional Head of Analytics and CRM, HSBC

2015 40Under40 Winner: Amanda Todorovich

2015 40Under40 Winner: Amanda Todorovich

Director of Content Marketing, Cleveland Clinic

2015 40Under40 Winner: Cecile Thirion

2015 40Under40 Winner: Cecile Thirion

Marketing Director - Government and Transportation, Xerox Transportation

2015 40Under40 Winner: Dhanusha Sivajee

2015 40Under40 Winner: Dhanusha Sivajee

EVP of Marketing, XO Group Inc.

2015 40Under40 Winner: Pedro L. Rodriguez

2015 40Under40 Winner: Pedro L. Rodriguez

Director of Integrated Marketing, People en Español

2015 40Under40 Winner: Ben Roberts

2015 40Under40 Winner: Ben Roberts

VP of Marketing Operations, Acumen Brands

2015 40Under40 Winner: Natasha Raja

2015 40Under40 Winner: Natasha Raja

VP of Marketing and Customer Service, Dice Holdings

2015 40Under40 Winner: Adam Padilla

2015 40Under40 Winner: Adam Padilla

President and Chief Creative Officer, Brandfire

2015 40Under40 Winner: Jessica Nielsen

2015 40Under40 Winner: Jessica Nielsen

VP, Communications and Marketing, Information Systems and Global Solutions Division, Lockheed Martin

2015 40Under40 Winner: Jessica Nable

2015 40Under40 Winner: Jessica Nable

Vice President, Strategic Communications, Epsilon

2015 40Under40 Winner: Joel Moore

2015 40Under40 Winner: Joel Moore

Director, Strategic Leadership, Force 3

2015 40Under40 Winner: Betsy Miller Daitch

2015 40Under40 Winner: Betsy Miller Daitch

Senior Marketing Manager, Investment Management, S&P Capital

2015 40Under40 Winner: Greg Mazen

2015 40Under40 Winner: Greg Mazen

Director of Creative Services, Boy Scouts of America

2015 40Under40 Winner: Jerry Jao

2015 40Under40 Winner: Jerry Jao

CEO and Founder, Retention Science

2015 40Under40 Winner: Elizabeth Holub

2015 40Under40 Winner: Elizabeth Holub

Marketing Manager; Interim Manager, Performance Promotion, Carl Fischer Music & Theodore Presser Company

2015 40Under40 Winner: Jessica Hawthorne-Castro

2015 40Under40 Winner: Jessica Hawthorne-Castro

CEO, Chairman, and Owner, Hawthorne Direct

2015 40Under40 Winner: Chad Hallert

2015 40Under40 Winner: Chad Hallert

Strategy Director, Noble Studios

2015 40Under40 Winner: Judge Graham

2015 40Under40 Winner: Judge Graham

President, Sq1

2015 40Under40 Winner: Aaron Ginn

2015 40Under40 Winner: Aaron Ginn

Growth Product Manager, Everlane

2015 40Under40 Winner: Donald J. Gallant

2015 40Under40 Winner: Donald J. Gallant

Director of Analytics, Marketsmith Inc.

2015 40Under40 Winner: Bhumika Dadbhawala

2015 40Under40 Winner: Bhumika Dadbhawala

Senior Director of Business Development and Partnerships, Drawbridge

2015 40Under40 Winner: Coltrane Curtis

2015 40Under40 Winner: Coltrane Curtis

Founder and Managing Partner, Team Epiphany

2015 40Under40 Winner: Yasmeen Coning

2015 40Under40 Winner: Yasmeen Coning

VP, Head of Marketing, Genesis Media

2015 40Under40 Winner: Donald Patrick Lim

2015 40Under40 Winner: Donald Patrick Lim

Chief Digital Officer, ABS-CBN Corp.

2015 40Under40 Winner: Kyle Christensen

2015 40Under40 Winner: Kyle Christensen

VP, Marketing, Invoca

2015 40Under40 Winner: Jamie LaRose

2015 40Under40 Winner: Jamie LaRose

VP, Digital Marketing, Home Lending, Wells Fargo

2015 40Under40 Winner: Rachel Carpenter

2015 40Under40 Winner: Rachel Carpenter

Global Marketing and Sales Leader, Mercer

2015 40Under40 Winner: Patricia Korth-McDonnell

2015 40Under40 Winner: Patricia Korth-McDonnell

Partner and Managing Director, West Coast, Huge

2015 40Under40 Winner: Jennifer Capistran

2015 40Under40 Winner: Jennifer Capistran

Senior Director, Merkle Analytics, Merkle Inc.

2015 40Under40 Winner: Courtney Caldwell

2015 40Under40 Winner: Courtney Caldwell

Founder, The Write One

2015 40Under40 Winner: Amrit Kirpalani

2015 40Under40 Winner: Amrit Kirpalani

Founder and CEO, NectarOM

2015 40Under40 Winner: Adam Bravo

2015 40Under40 Winner: Adam Bravo

Executive Director of Loyalty Marketing, MGM Resorts International

2015 40Under40 Winner: Cristina Bozas

2015 40Under40 Winner: Cristina Bozas

Creative Chief Officer, Pólvora Advertising

2015 40Under40 Winner: Alia Kemet

2015 40Under40 Winner: Alia Kemet

U.S. Media Director, IKEA

2015 40Under40 Winner: Kirsten Bjork-Jones

2015 40Under40 Winner: Kirsten Bjork-Jones

Director, Global Marketing Communications, Edmund Optics

2015 40Under40 Winner: Brad Bedoe

2015 40Under40 Winner: Brad Bedoe

Director, Lead Generation Marketing, Fleetmatics

2015 40Under40 Winner: Dan Barcus

2015 40Under40 Winner: Dan Barcus

Executive Director of Acquisition Marketing, Comcast

2015 40Under40 Winner: Danielle Avalone

2015 40Under40 Winner: Danielle Avalone

VP, Account Services, Lanmark360 Inc.

A Day in the Life of Scott Brinker: Marketing Technologist

A Day in the Life of Scott Brinker: Marketing Technologist

The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.

Drizly Chugs Down Data to Drive Personalization

Drizly Chugs Down Data to Drive Personalization

Drizly's team relies on data to bring the traditional liquor store to the digital age.

The Show Must Go On

The Show Must Go On

DMA's Paul McDonnough and his team are well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.

Getting the Download on a New Strategy

Getting the Download on a New Strategy

What's on the outside of the building that houses Dropbox's headquarters is an entirely different experience than what's on the inside.

How Meta.

How Meta.

We met with NewsCred to discuss what happens when branded content intersects with the newsroom.

Wilde About Marketing

Wilde About Marketing

John Sisson's passion for understanding customers, combined with his expertise in digital marketing, is the recipe for his success.

Clients, Copy, and Creative

Clients, Copy, and Creative

Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.

Mailed in Manhattan

Mailed in Manhattan

Steve Wojtaszek, or Mr. Wojo as he's known to the thousands of postal employees whose actions he directs on a daily basis, is senior plant manager of the Morgan P&DC in Manhattan.

A Day in the Life of Marketing

A Day in the Life of Marketing

We reveal how marketing leaders from eight organizations set their schedules for success.

Marketing Challenge: It's Just Business, Nothing Personal—Or Is It?

Marketing Challenge: It's Just Business, Nothing Personal—Or Is It?

Drake Darrow just got awarded a huge promotion. The caveat: Colleague and close friend Chris Tarton will be laid off as a result. How should Darrow handle the situation? Read the full scenario and share your opinion.

What Will Influence Marketing in 2015?

What Will Influence Marketing in 2015?

25 pundits predict the Next Big Thing on the marketing horizon.

One Tough Question: Marketing Measurement [Interactive eBook]

One Tough Question: Marketing Measurement [Interactive eBook]

Explore how to get the most from marketing investment in this interactive eBook.

Marketing Challenge: Perception Can Change a Brand's Reality

Marketing Challenge: Perception Can Change a Brand's Reality

Jacob Donnelly has been Sasha Smith's client for nearly two years. For just over a year, he's also been her beau. They assumed that when people found out they would presume that special deals were made. What would you do?

Marketing Challenge: Rumor Has It (All Wrong)

Marketing Challenge: Rumor Has It (All Wrong)

A rumor has the new CMO's at odds with her team. Read the full story and provide your advice.

Delivered: Birthday Deals Mailers

Delivered: Birthday Deals Mailers

What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.

Brooklyn Nets Reboot a Storied Basketball Brand

Brooklyn Nets Reboot a Storied Basketball Brand

Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.

Channels Are Out. Impact Is In.

Channels Are Out. Impact Is In.

The brands most successful with omnichannel marketing are those who think about outcomes, not channels.

All Marketing Is Direct

All Marketing Is Direct

Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Uwe Gutschow, INNOCEAN USA: DMN 2014 40 Under 40 Award winner

Uwe Gutschow, INNOCEAN USA: DMN 2014 40 Under 40 Award winner

Melissa Burdon, Extra Space Storage: DMN 2014 40 Under 40 Award winner

Melissa Burdon, Extra Space Storage: DMN 2014 40 Under 40 Award winner

Matthew Mierzejewski, RKG: DMN 2014 40 Under 40 Award winner

Matthew Mierzejewski, RKG: DMN 2014 40 Under 40 Award winner

Matthew Greitzer, Accordant Media: DMN 2014 40 Under 40 Award winner

Matthew Greitzer, Accordant Media: DMN 2014 40 Under 40 Award winner

Lee Goldstein, DiMassimo Goldstein: DMN 2014 40 Under 40 Award winner

Lee Goldstein, DiMassimo Goldstein: DMN 2014 40 Under 40 Award winner

Lauren Tetuan, Deutsch LA: DMN 2014 40 Under 40 Award winner

Lauren Tetuan, Deutsch LA: DMN 2014 40 Under 40 Award winner

Kristen Kaefer, NetApp: DMN 2014 40 Under 40 Award winner

Kristen Kaefer, NetApp: DMN 2014 40 Under 40 Award winner

Kim Land, Herald-Journal: DMN 2014 40 Under 40 Award winner

Kim Land, Herald-Journal: DMN 2014 40 Under 40 Award winner

Kane Russell, Waterfall: DMN 2014 40 Under 40 Award winner

Kane Russell, Waterfall: DMN 2014 40 Under 40 Award winner

Amber Olson Rourke, Nerium International: DMN 2014 40 Under 40 Award winner

Amber Olson Rourke, Nerium International: DMN 2014 40 Under 40 Award winner

Julia Smith, Epsilon: DMN 2014 40 Under 40 Award winner

Julia Smith, Epsilon: DMN 2014 40 Under 40 Award winner

Michael D'Adamo, T.O.P. Marketing Group: DMN 2014 40 Under 40 Award winner

Michael D'Adamo, T.O.P. Marketing Group: DMN 2014 40 Under 40 Award winner

Michelle Killebrew, IBM Social Business: DMN 2014 40 Under 40 Award winner

Michelle Killebrew, IBM Social Business: DMN 2014 40 Under 40 Award winner

Leerom Segal, Klick Health: DMN 2014 40 Under 40 Award winner

Leerom Segal, Klick Health: DMN 2014 40 Under 40 Award winner

Ron Selvey, WebDAM: DMN 2014 40 Under 40 Award winner

Ron Selvey, WebDAM: DMN 2014 40 Under 40 Award winner

Zak Garner, 6Sense: DMN 2014 40 Under 40 Award winner

Zak Garner, 6Sense: DMN 2014 40 Under 40 Award winner

Mitch Wainer, DigitalOcean: DMN 2014 40 Under 40 Award winner

Mitch Wainer, DigitalOcean: DMN 2014 40 Under 40 Award winner

Carina Pologruto, Marketsmith: DMN 2014 40 Under 40 Award winner

Carina Pologruto, Marketsmith: DMN 2014 40 Under 40 Award winner

Amanda Levy, Critical Mass: DMN 2014 40 Under 40 Award winner

Amanda Levy, Critical Mass: DMN 2014 40 Under 40 Award winner

Ryan Bonifacino, Alex and Ani: DMN 2014 40 Under 40 Award winner

Ryan Bonifacino, Alex and Ani: DMN 2014 40 Under 40 Award winner

Darr Gerscovich, Ensighten: DMN 2014 40 Under 40 Award winner

Darr Gerscovich, Ensighten: DMN 2014 40 Under 40 Award winner

Amy Hoopes, Wente Family Estates: DMN 2014 40 Under 40 Award winner

Amy Hoopes, Wente Family Estates: DMN 2014 40 Under 40 Award winner

Greg Alvo, OrderGroove: DMN 2014 40 Under 40 Award winner

Greg Alvo, OrderGroove: DMN 2014 40 Under 40 Award winner

Erik Severinghaus, SimpleRelevance: DMN 2014 40 Under 40 Award winner

Erik Severinghaus, SimpleRelevance: DMN 2014 40 Under 40 Award winner

Cari Bucci, MARC USA Chicago: DMN 2014 40 Under 40 Award winner

Cari Bucci, MARC USA Chicago: DMN 2014 40 Under 40 Award winner

Adriel Sanchez, CommVault: DMN 2014 40 Under 40 Award winner

Adriel Sanchez, CommVault: DMN 2014 40 Under 40 Award winner

Dwayne Raupp, Organic Inc.: DMN 2014 40 Under 40 Award winner

Dwayne Raupp, Organic Inc.: DMN 2014 40 Under 40 Award winner

Josh Blacksmith, FCB Global: DMN 2014 40 Under 40 Award winner

Josh Blacksmith, FCB Global: DMN 2014 40 Under 40 Award winner

Nataly Kelly, Smartling: DMN 2014 40 Under 40 Award winner

Nataly Kelly, Smartling: DMN 2014 40 Under 40 Award winner

Sean Lyons, Havas Worldwide: DMN 2014 40 Under 40 Award winner

Sean Lyons, Havas Worldwide: DMN 2014 40 Under 40 Award winner

Sally Mundell, Spanx: DMN 2014 40 Under 40 Award winner

Sally Mundell, Spanx: DMN 2014 40 Under 40 Award winner

Mike Santoro, Walker Sands Communications: DMN 2014 40 Under 40 Award winner

Mike Santoro, Walker Sands Communications: DMN 2014 40 Under 40 Award winner

James Kugler, Sigma-Aldrich: DMN 2014 40 Under 40 Award winner

James Kugler, Sigma-Aldrich: DMN 2014 40 Under 40 Award winner

Jared Belsky, 360i: DMN 2014 40 Under 40 Award winner

Jared Belsky, 360i: DMN 2014 40 Under 40 Award winner

Josh Martin, Zenith Optimedia Direct: DMN 2014 40 Under 40 Award winner

Josh Martin, Zenith Optimedia Direct: DMN 2014 40 Under 40 Award winner

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...