David's Bridal and Pinterest Want You To Be Your Own Bride

David's Bridal and Pinterest Want You To Be Your Own Bride

The popular wedding brand teams with one of the most popular visual platforms to drive organic engagement.

Pop-Up Stores Are Getting Smarter

Pop-Up Stores Are Getting Smarter

Pop-up stores can reflect deep integration with modern, high-tech marketing methods

goSeek Drives Conversion Through New Native Ad Approach

goSeek Drives Conversion Through New Native Ad Approach

The discount hotel search engine leveraged Yahoo Gemini to drive traffic to its website and acquire new customers.

A World Without Twitter

A World Without Twitter

How the social media landscape would be impacted without Twitter

Deciding The Right Data for A Data Layer: A Primer

Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

Welcome to eCommerce Week

Welcome to eCommerce Week

Selling over the Internet, in different shapes and forms, will be the subject of this themed week

Sky Zone Bounces Back from Technology Infrastructure Troubles

Sky Zone Bounces Back from Technology Infrastructure Troubles

The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub

One on One: Brad Simms on Why CMOs Need Business Agencies

One on One: Brad Simms on Why CMOs Need Business Agencies

Brad Simms of GALE talks about new frontiers for digital-savvy agencies

Meet the Marketer: Daniel Rodriguez

Meet the Marketer: Daniel Rodriguez

Daniel Rodriguez went from a team of himself, to 20 in almost no time. Here's his story.

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

The CMO's Influence on New Product Design

The CMO's Influence on New Product Design

South African Airways VP of marketing Kim Thipe explains why new product development should live within marketing

Hooked on Phonics Doubles Success With Apps

Hooked on Phonics Doubles Success With Apps

How Hooked on Phonics found a quality traffic source with mobile video ads

Campaign Monitor Pivots to CRM

Campaign Monitor Pivots to CRM

The acquisition of Tagga puts Campaign Monitor in the B2C CRM race

48 Million Twitter Accounts Exposed as Bots

48 Million Twitter Accounts Exposed as Bots

Study suggests that Twitter is delivering misleading analytics

How Blending Outside Data With SEO Brings More Customers

How Blending Outside Data With SEO Brings More Customers

Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.

Drybar's VP of Marketing to Keynote Hall of Femme

Drybar's VP of Marketing to Keynote Hall of Femme

Brittany Driscoll champions the blow-drying salon chain's in-store experience and product line and previously spent eight years marketing global ad campaigns for Fortune 500 brands.

JetBlue, Alaska Airlines Fly High with Consumer Conversations

JetBlue, Alaska Airlines Fly High with Consumer Conversations

Airlines are measured in brand performance with analysis of social media and word of mouth conversations

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics

The technology companies are working together to provide better insights into individuals' video consumption habits and act on these analytics

Google, AccuWeather Bring Weather Data, Analytics Solutions

Google, AccuWeather Bring Weather Data, Analytics Solutions

AccuWeather solutions aims at giving business leaders the opportunity to view the impact of weather on business performance

DMN Marketing Hall of Femme Ticket Giveaway

DMN Marketing Hall of Femme Ticket Giveaway

Know an entry-level or mid-level female marketer who would benefit from attending DMN's Marketing Hall of Femme event? Tell us why she should win a free ticket to our celebratory and educational event.

Episerver: Softly, Softly

Episerver: Softly, Softly

Episerver seems to be moving steadily closer to being a one-stop shop for marketers

The Monday Stack: 3/13/2017

The Monday Stack: 3/13/2017

Our weekly column about marketing tech and ops

Perceptions of Attribution Models are Evolving

Perceptions of Attribution Models are Evolving

Nearly 60 Percent of Marketers Plan to Change their Attribution Model in 2017

One on One: Tom Libretto says Pegasystems is Putting CRM First

One on One: Tom Libretto says Pegasystems is Putting CRM First

CMO Tom Libretto explains how Pegasystems is transitioning to a CRM-first company

DMN Agency Issue: Calls for Entries

Tracking the evolution of direct agencies

SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

The one-day event, which combined digital and physical elements, was the perfect platform to announce the omnichannel capabilities of the portfolio extension

How Three Luxury Brands Are Adapting to an Omnichannel World

How Three Luxury Brands Are Adapting to an Omnichannel World

Executives from Hermés, Salvatore Ferragamo, and Van Cleef & Arpels share how they're moving towards a more multichannel marketing mix.

MLS Team Launches App to Put Fans in the Front Row

MLS Team Launches App to Put Fans in the Front Row

How Orlando City SC reached fans at their fingertips

Google Conference Aims to Amp Up Amp Initiative

Google Conference Aims to Amp Up Amp Initiative

Google's first Amp conference celebrates the industry-wide goal toward a faster mobile web.

Will Science Fiction Become the New Reality?

Will Science Fiction Become the New Reality?

A panel of experts discussed Hollywood's depiction of humans' relationship with machines and what the future looks like as the two become more intertwined.

One on One: Why Eliminating Ad Fraud is Possible with Michael Tiffany

One on One: Why Eliminating Ad Fraud is Possible with Michael Tiffany

Tiffany, an expert white hat hacker, dishes on the looming demise of ad fraud, and what it means for the status quo.

How Orexigen Is Changing the Weight-loss Conversation

How Orexigen Is Changing the Weight-loss Conversation

How the biotech company uses a 360-degree approach to educate patients on the role of two areas of the brain in weight-loss

Salesforce, IBM Launch Partnership to Leverage AI

Salesforce, IBM Launch Partnership to Leverage AI

The partnership will leverage artificial intelligence to power the top CRM

What Machine Learning Can (and Can't) Do

What Machine Learning Can (and Can't) Do

Top practitioners talk to us about the benefits and limitations of machine learning and AI

Why "Omnichannel" Continues to Frustrate Retailers

Why "Omnichannel" Continues to Frustrate Retailers

Retailers dished on real-world omnichannel operations during a panel at Millennial 20/20.

What Lies in the Blind Spots of the Data-Driven CMO

What Lies in the Blind Spots of the Data-Driven CMO

These blind spots can manifest in a variety of ways

The Monday Stack

The Monday Stack

Welcome to our weekly column about all things marketing tech and ops

Act-On Gets Adaptive

Act-On Gets Adaptive

Machine learning can take marketers beyond personas

Five Important Takeaways From eTail West

Five Important Takeaways From eTail West

Data, personalization, and Amazon all hot topics

Advertising to the Ad Block Geeks

Advertising to the Ad Block Geeks

A panel at Millennial 20/20 discussed how brands are reaching geeks, even as geeks are writing ad blocking scripts.

Facebook Working on TV-Like Video Programming App

Facebook Working on TV-Like Video Programming App

The move is necessary for the social media giant, but can it succeed as a legitimate television-streaming service?

5 Top Wishlist Items for Retail Marketers

5 Top Wishlist Items for Retail Marketers

What industry experts hope to receive this year (or should) to make their jobs and customer experiences better

ABM and Cluster Marketing, Part II: Using a "Lite" Touch

ABM and Cluster Marketing, Part II: Using a "Lite" Touch

When and how to substitute ABM Lite for Strategic ABM

Campaigns and Cocktails: A Recap of the DMN Awards

Campaigns and Cocktails: A Recap of the DMN Awards

Twenty-one winners and 18 honorable mentions were recognized for their innovative campaigns, technologies, and personal achievements at the DMN Awards reveal in New York

Snap's IPO Soars

Snap's IPO Soars

The IPO from Snapchat's parent company looks like a hit — initially, at least

One-Third of Digital Marketing Budget Spent on Mobile Marketing

One-Third of Digital Marketing Budget Spent on Mobile Marketing

Marketers appear to be maturing in their mobile efforts

ABM & Cluster Marketing, Part I: Try ABM Lite

ABM & Cluster Marketing, Part I: Try ABM Lite

Overwhelmed by ABM? Try ABM Lite!

YouTube Announces Launch of Television Service

YouTube Announces Launch of Television Service

But the app delivers more questions than answers

Marketing Automation Wins Increased Share of Limited Market

Marketing Automation Wins Increased Share of Limited Market

CleverAdviser adopted Salesfusion to battle for business in a mature market

How Different Generations Interact with Brands on Social Media

How Different Generations Interact with Brands on Social Media

The differences can help marketers learn how to speak to each generation

OK Google Goes Shopping

OK Google Goes Shopping

Marketing opportunities abound as Google launches voice-activated shopping

Why Cookie-Based Marketing Endures

Why Cookie-Based Marketing Endures

A panel at Gabbcon discussed the merits of other forms of tracking, and why they've yet to take the place of the cookie.

How Trump Supporters Battled Oscars with Social Media Campaign

How Trump Supporters Battled Oscars with Social Media Campaign

A campaign of hashtags led by Trump supporters dominated social media

Businesses Far Behind on Agile Marketing

Businesses Far Behind on Agile Marketing

An Aprimo/Forbes Insights survey found the promise of agile marketing is still out of reach for a significant number of organizations.

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

What's more important for content? Being great or being first?

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius

A Tale of Two Rocket Fuels

A Tale of Two Rocket Fuels

Boldly going beyond traditional programmatic, towards the predictive frontier

Best-Selling Author Uses VR to Market New Book

Best-Selling Author Uses VR to Market New Book

Guy Garcia uses a VR experience to "swarm" the literary market

Career Q&A with Hall of Femme Winner Amy Inlow

Career Q&A with Hall of Femme Winner Amy Inlow

The CMO at Adgorithms tells us about the lessons that she learned from her first job, as well as the best career advice she received

Is Your Relationship Status Impacting Your Career?

Is Your Relationship Status Impacting Your Career?

A new study analyzes whether women avoid career-advancement opportunities to appear more attractive to potential male partners

American Cancer Society Redesigns, Relaunches Website

American Cancer Society Redesigns, Relaunches Website

ACS's new website is committed to better serve the target audience of cancer patients, caregivers, medical professionals, and others seeking resources on cancer.

One on One: Make the Chain Very Simple, says George Levin

One on One: Make the Chain Very Simple, says George Levin

George Levin of GetIntent talks about the unnecessary complexity and lack of transparency in the adtech space

How Apps Could Finally Take Flight for Marketers

How Apps Could Finally Take Flight for Marketers

2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention

Facebook Attempts to Best Competition by Copying Competition

Facebook Attempts to Best Competition by Copying Competition

Social media giant's latest launch attempts to edge out job listing sites

5 Things You Need to Know About Hiring Millennials

5 Things You Need to Know About Hiring Millennials

A college student breaks down the five unique skill sets this generation brings to the workplace

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy

Welcome to Career Week

Welcome to Career Week

We take a look at a career in marketing, from the perspective of established marketers and those just starting out

Pharma Company Succeeds Using Social Media

Pharma Company Succeeds Using Social Media

How a pharma company tapped into a niche audience on social media

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

AdTech Problem Grows, with Ads Found on Jihadist Websites

AdTech Problem Grows, with Ads Found on Jihadist Websites

High profile brans inadvertently advertise on extremist websites

Extra Space Storage Succeeds by Looking Inward

Extra Space Storage Succeeds by Looking Inward

Moving and storage company uses email campaign to answer consumer questions

Segmentation Good, Over-Segmentation Bad

Segmentation Good, Over-Segmentation Bad

Marketers should not allow technology to lead them down the road of too many customer segments

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

Snuggle's Love for Customized Content Drives Engagement in Valentine's Day Campaign

In its recent campaign, the fabric softener brand invites consumers to create personalized videos and have mascot Snuggle Bear sing to their Valentines.

More than Half of Snapchat Users Opened, Watched Branded Content

More than Half of Snapchat Users Opened, Watched Branded Content

Social media giant serves as great platform for brands

Luxury Appliance Brand Serves Delectable Omnichannel Experience

Luxury Appliance Brand Serves Delectable Omnichannel Experience

European appliance manufacturer Gaggenau heats up American presence.

One on One: Erik Requidan on the Value of a Loyal Audience

One on One: Erik Requidan on the Value of a Loyal Audience

Erik Requidan of Intermarkets explains the importance to publishers and advertisers of a loyal audience

The Evolution of evo's Customer Review Strategy

The Evolution of evo's Customer Review Strategy

How the outdoor gear and apparel retailer has expanded its use of customer reviews over the past 10 years.

UGC Is Performing Better than Brand Posts on Facebook

UGC Is Performing Better than Brand Posts on Facebook

An uptick in political conversation isn't the only thing changing Facebook.

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

Why Marketers Heart Video for Valentine's Day

Why Marketers Heart Video for Valentine's Day

Visual sharing makes sense for Valentine's Day

Join DMN and Teleflora at eTail West

Join DMN and Teleflora at eTail West

Learn how to buy marketing tech smartly

Spotlight On: Pokémon Go's Valentine's Day Event

Spotlight On: Pokémon Go's Valentine's Day Event

DMN editors discuss last summer's biggest mobile craze and its latest holiday event.

3 Untapped VR Possibilities for Brands

3 Untapped VR Possibilities for Brands

A short list of potential VR campaigns for brands

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

Stephen Upstone of LoopMe on the objectives and execution of video advertising

An ABC of Header Bidding

An ABC of Header Bidding

How to bring more value to programmatic

Pinterest's Lens Has Clear Revenue Potential

Pinterest's Lens Has Clear Revenue Potential

Turning cameras into search engines can turn on a new revenue stream for Pinterest

eHarmony Valentine's Campaign Woos Disillusioned 'Swipers' in Australia

eHarmony Valentine's Campaign Woos Disillusioned 'Swipers' in Australia

With child-like innocence, the 'Be my Valentine' campaign aims to distinguish the service from its swipe-based competition.

The IoT and Data Sharing are Reinventing Loyalty

The IoT and Data Sharing are Reinventing Loyalty

Data, collaboration, and the IoT are reframing loyalty for a new age

How Trump Changed Political Marketing

How Trump Changed Political Marketing

What strategies political marketers should adopt moving forward

People Make the Most Typos When Writing for this Digital Channel

People Make the Most Typos When Writing for this Digital Channel

Is it email, social, or something else? Online proofreading tool Grammarly analyzed more than a billion words to see which digital channel experiences the most mistakes

One on One: Understanding the Unknown with Chris O'Hara

One on One: Understanding the Unknown with Chris O'Hara

Chris O'Hara of Krux explains what the DMP adds to the Salesforce mix

What YouTube's Super Chat Means for Marketers

What YouTube's Super Chat Means for Marketers

Video advertising is about to get interesting.

Top 5 Marketing Lessons from Super Bowl 51

Top 5 Marketing Lessons from Super Bowl 51

The greatest lessons marketers can take away from the Patriots-Falcons showdown

There's More to Video Views than Meets the Eye

There's More to Video Views than Meets the Eye

One video performance firm believes long views are valuable views

The Growing Intelligence of Tag Management

The Growing Intelligence of Tag Management

The power of tag management is evolving

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Tech Giants File Legal Action Opposing US Entry Ban

Tech Giants File Legal Action Opposing US Entry Ban

The brief represents a rare coordinated action by a broad swath of the industry

Falcons, Patriots: Not All Social Audiences Are the Same

Falcons, Patriots: Not All Social Audiences Are the Same

Why marketers should approach fans differently

BMW Test Drives New AR Experience

BMW Test Drives New AR Experience

The luxury vehicle manufacturer is piloting a 3-D augmented reality experience that enables customers to interact with its i3 and i8 vehicles through Tango-powered mobile devices.

Why the Day After Game Day is Important

Why the Day After Game Day is Important

The online audience for Super Bowl 51 will be showing up in droves: on February 6, says MaxPoint

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