Staples Builds an Alexa-Like Easy Button

Staples Builds an Alexa-Like Easy Button

The office supplies retailer is partnering with IBM Watson to create a voice-activated ordering system for its B2B customers.

2017 DMN Awards: The Finalists Are...

2017 DMN Awards: The Finalists Are...

Here are the finalists for the 2017 DMN Awards

For Oracle, Cloud and Apps Work Together

For Oracle, Cloud and Apps Work Together

Oracle is making a competitive push on cloud services: But apps matter too

Manchester United Recruits Uber For Global Partnership

Manchester United Recruits Uber For Global Partnership

Third-largest soccer brand partners with Uber

The Cross Device Identity Holy Grail

The Cross Device Identity Holy Grail

A deep dive into the origins, motives, and importance of cross device tracking

Cloverleaf Tracks In-Store Feelings

Cloverleaf Tracks In-Store Feelings

The retail technology vendor is moving beyond the paper shelf tags

Courchevel Ski Resort Embraces Social to Connect

Courchevel Ski Resort Embraces Social to Connect

How Courchevel Tourisme partnered with Digital Social Retail to create the smartest ski city

One on One: Kevin Tan Talks Depth of Data

One on One: Kevin Tan Talks Depth of Data

Eyeota offers brands access to audience data from a pool of three billion unique profiles

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

ESPN digital TV stream of college football championship had more logo than logic

Blinds.com's Referral Program Opens a Window of Opportunity

Blinds.com's Referral Program Opens a Window of Opportunity

The online window covering company introduces a program that refers prospects to people, not just a brand.

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

DoubleVerify authenticates digital environments for brand safety

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

Cross-Border Marketing Approach More Effective for Tech Marketers

Cross-Border Marketing Approach More Effective for Tech Marketers

Report reveals cross-border marketing is best for technology marketers

One on One: Dave Myers on Dealing With Mobile Shock

One on One: Dave Myers on Dealing With Mobile Shock

How mParticle helps mobile-first businesses manage and leverage their data

Building an Affinity for Ethical Analytics

Building an Affinity for Ethical Analytics

Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers

French Presidential Candidate Running Data-Based Campaign

French Presidential Candidate Running Data-Based Campaign

Independent centrist candidate Emmanuel Macron hires firm to help with campaign

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

A conversation with her father paved that way for a future in data science

Google Warns Advertisers of Changes to Phone Numbers in Ads

Google Warns Advertisers of Changes to Phone Numbers in Ads

News forces advertisers to consider AdWords ability to match certain needs

A.I. Informs Personalization for Starbucks

A.I. Informs Personalization for Starbucks

Starbucks understands the perks of personalized marketing

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.

U.S. Army Launches Ad Agency Review

U.S. Army Launches Ad Agency Review

The U.S. Army aims to dictate an effort to "establish a new brand"

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

Snap Starts New Year by Bolstering Last Year Success

Snap Starts New Year by Bolstering Last Year Success

How Snap remains at the helm of social media's advertising evolution

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Why are online retailers opening brick-and-mortar locations?

Internet Shutdowns Threaten International Marketing

Internet Shutdowns Threaten International Marketing

Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.

Amazon Doubled Shipments for Independent Merchants Last Year

Amazon Doubled Shipments for Independent Merchants Last Year

Marketers who work with local merchants should pay attention

Pitney Bowes Spreads its Data Wings

Pitney Bowes Spreads its Data Wings

The global commerce technology company expands data management and analytics capabilities

Google, Facebook Control Smartphone Apps Landscape

Google, Facebook Control Smartphone Apps Landscape

Do Facebook and Google have a stranglehold on the smartphone app market?

Feeding Customers Relevant Content

Feeding Customers Relevant Content

Purina implemented Salesforce to deliver relevant messages to their animal feed customers

How Chatbots Talk Up IoT Measures in Analytics

How Chatbots Talk Up IoT Measures in Analytics

Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.

How The Major Social Media Companies Fared in 2016

How The Major Social Media Companies Fared in 2016

A ranking of the social media giants

Buzz or Bust: The Internet of Things (and More)?

Buzz or Bust: The Internet of Things (and More)?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three

Marketing Resolutions for 2017

Marketing Resolutions for 2017

The best way to predict the future is to create it

Buzz or Bust: Account Based Marketing?

Buzz or Bust: Account Based Marketing?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two

Five Marketing Campaigns That Defined 2016

Five Marketing Campaigns That Defined 2016

The year provided some unforgettable campaigns and iconic images

Facebook, MRC in Talks Over Metric Audit

Facebook, MRC in Talks Over Metric Audit

Social media giant in talks about metric measurement methodologies

Buzz or Bust: Artificial Intelligence?

Buzz or Bust: Artificial Intelligence?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

An immersive experience give you the perspectiveof a child struggling to see

FedEx Strong-Arms Retailers, Strains to Manage Holiday Surge

FedEx Strong-Arms Retailers, Strains to Manage Holiday Surge

The FedEx and ecommerce relationship is changing

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

One on One: Brian Reed says Brands Should Protect Themselves

One on One: Brian Reed says Brands Should Protect Themselves

Learn about the latest social media-based threats to brands from Brian Reed of ZeroFOX

Making the Jump to ABM

Making the Jump to ABM

Moving B2B sales to an ABM model calls for digital transformation and change management

Marketing Tech Unicorns in 2017's IPO Pipeline

Marketing Tech Unicorns in 2017's IPO Pipeline

Which are the highest-valued and "highest-flying" marketing tech companies?

YouTube Invests in Artists to Bolster Marketing Efforts

YouTube Invests in Artists to Bolster Marketing Efforts

How the video-sharing website is developing celebrities and raising the brand profile

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

When is "Hey customers, we care!" appropriate?

Fixing the Fractured Funnel

Fixing the Fractured Funnel

The linear path customers once took to purchase has twisted and coiled into a web with multiple touch points. AI can help.

CEOs Expect CMOs to Lead Revenue Growth

CEOs Expect CMOs to Lead Revenue Growth

Report shows marketing role has shifted

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.

One on One: Ben Hindman on Making a Splash With In-Person Marketing

One on One: Ben Hindman on Making a Splash With In-Person Marketing

Ben Hindman of Splash on how events can be at the core of marketing efforts

Why Twitter Live is Good for Marketers

Why Twitter Live is Good for Marketers

It's an odd development considering Periscope, but an opportunity for marketers to stream at scale.

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

5 Ways Marketers Can Use Live 360 Degree Video

5 Ways Marketers Can Use Live 360 Degree Video

Here are some potential uses of the tech for marketers who want to create immersive video experiences.

Bringing Granularity to the Marketing Cloud

Bringing Granularity to the Marketing Cloud

Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce

Outdoor Advertising Gets Smart

Outdoor Advertising Gets Smart

One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads

Pokémon Go is Pulling Players Off Social

Pokémon Go is Pulling Players Off Social

Users are visiting more stores, and spending money at those stores because of the game.

Twitter Will No Longer Create Lead Generation Campaigns

Twitter Will No Longer Create Lead Generation Campaigns

Social media giant kills off lead generation ads

High Level News Appointment May Not Address Facebook's "Fake News" Problem

High Level News Appointment May Not Address Facebook's "Fake News" Problem

Facebook is adding news muscle to its senior team, but it looks like a commercial move

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

A breakdown of how the online travel agency leverages its technology stack across the organization.

Location, Location, (Virtual) Location

Location, Location, (Virtual) Location

Real estate is about physical location. The virtual location of potential buyers is important too

TV Land Bolsters 'Younger' Engagement Through Social Media

TV Land Bolsters 'Younger' Engagement Through Social Media

How a marketing campaign kept the television show in the conversation

Metrics: Facebook Does it Again

Metrics: Facebook Does it Again

More measurement errors emerge

One on One: James Norwood on Delivering the Immersive Customer Experience

One on One: James Norwood on Delivering the Immersive Customer Experience

James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies

Tito's Vodka Distills Success out of Email Marketing

Tito's Vodka Distills Success out of Email Marketing

How the first legal distillery in Texas branched out with email marketing

Sprint Partners with Pokemon Go

Sprint Partners with Pokemon Go

The summer craze may yet prove a viable channel for marketers.poke

From Campaign: An Oral History of 'Get a Mac'

From Campaign: An Oral History of 'Get a Mac'

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

A Brand to Remember: The Evolution of Nicholas Sparks

A Brand to Remember: The Evolution of Nicholas Sparks

Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.

Setting Free the Data

Setting Free the Data

There's no longer any reason for publishers and agencies to hold data hostage

One on One: Data Compliance Stakes are High, says Kitty Kolding

One on One: Data Compliance Stakes are High, says Kitty Kolding

Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations

Telling the Story of Data

Telling the Story of Data

Origami Logic's cofounder Alon Amit's work on contextualizing marketing data.

Invoca Taps Into IBM Watson

Invoca Taps Into IBM Watson

Invoca puts AI at the heart of its voice marketing strategy

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

Growing Social Media Ad Spend Bad News for Newspapers

Growing Social Media Ad Spend Bad News for Newspapers

New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings

The MarTech Bubble Burst

The MarTech Bubble Burst

Has the martech industry reached its tipping point?

4 Practical Steps to Align Email Marketing with the IoT

4 Practical Steps to Align Email Marketing with the IoT

Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

SnapCap Drives Inbound Phone Leads with Call Attribution Platform

SnapCap Drives Inbound Phone Leads with Call Attribution Platform

The small business loan provider identifies which channels are propelling prospects' calls.

How Middlemen Have Changed Travel Marketing

How Middlemen Have Changed Travel Marketing

Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

Uber Wants to Know Where You Are After You Leave the Car

Uber Wants to Know Where You Are After You Leave the Car

The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.

Bridging the Trust Gap of Data

Bridging the Trust Gap of Data

How can analytics companies get clients to trust data

Eddie Kim: A Love of Insights from Data

Eddie Kim: A Love of Insights from Data

Eddie Kim, chief data scientist at Sysomos speaks with DMN

AccuWeather Forecast Positive Amidst Emerging Competition

AccuWeather Forecast Positive Amidst Emerging Competition

The established player keeps eye on the prize

10 Questions You Need to Ask When Assessing Marketing Technology

10 Questions You Need to Ask When Assessing Marketing Technology

Ahmed Elemam, digital transformation consultant for AKN Solutions, shares his checklist.

5 Tips to Optimizing Personalization

5 Tips to Optimizing Personalization

Personalization has never been easier to provide, but brands continue to falter in the usage of it

8 Mistakes to Avoid When Buying Martech

8 Mistakes to Avoid When Buying Martech

Industry experts share what marketers need to know before making a technology investment.

Miz Mooz Drives Conversion Through Site Optimization

Miz Mooz Drives Conversion Through Site Optimization

The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.

Are the Marketing Clouds Rolling Away?

Are the Marketing Clouds Rolling Away?

Our forecast for the future of big marketing hubs: Cloudy, with a strong chance of point solutions

What People Don't Know About Chatbots, From the Creators Themselves

What People Don't Know About Chatbots, From the Creators Themselves

Some thoughts on the emerging marketing opportunity

ABM Requires Sales Account Plan Integration

ABM Requires Sales Account Plan Integration

ABM can only be optimized if Sales and Marketing work closely together

Luiz Maykot: Extracting Value from Data

Luiz Maykot: Extracting Value from Data

Manager for marketing data science of Adobe Digital Insights driven by the detective aspect of the work

Understanding The Major Marketing Technology Categories

Understanding The Major Marketing Technology Categories

The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap.

3 Keys to ABM Success

3 Keys to ABM Success

The Information Technology Services Marketing Association is still betting on ABM: For good reasons

Marketing Technology by the Numbers

Marketing Technology by the Numbers

Data from CabinetM provides insight into the evolution of the marketing tech space

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.

Brands in the Time of Trump: A Running List

Brands in the Time of Trump: A Running List

Who is boycotting whom and why, and which brands are staying out of the fray

Meet the Marketer: Vicki Godfrey of Avention

Meet the Marketer: Vicki Godfrey of Avention

Less is more when it comes to marketing stacks

Ask and You Shall Receive

Ask and You Shall Receive

How Steve Madden used data and targeting to increase the customer value and relevance of its birthday email program.

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

American clothing company's Black Friday sales are estimated to reach $2 million

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

The social media network refocuses ad selling and measurement approach

Whose Customer Is It Anyway?

Whose Customer Is It Anyway?

What role should marketing play in sales enablement?

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