The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer
The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election
Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data
Legislation blocking FCC privacy rules, if signed by President Trump, will allow ISPs to sell browsing and other personal data to marketers and advertisers
A new study by the CMO Council and RedPoint Global analyzes the hurdles that prevent marketers from moving from strategy to execution.
With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost.
The AppDynamics CMO discusses the C-suite executive's evolving role, apps, and technological mishaps, including stack-building misconceptions and how marketers can better prepare for technology issues.
Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices
The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub
Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.
Brittany Driscoll champions the blow-drying salon chain's in-store experience and product line and previously spent eight years marketing global ad campaigns for Fortune 500 brands.
The technology companies are working together to provide better insights into individuals' video consumption habits and act on these analytics
The one-day event, which combined digital and physical elements, was the perfect platform to announce the omnichannel capabilities of the portfolio extension
Executives from Hermés, Salvatore Ferragamo, and Van Cleef & Arpels share how they're moving towards a more multichannel marketing mix.
A panel of experts discussed Hollywood's depiction of humans' relationship with machines and what the future looks like as the two become more intertwined.
Tiffany, an expert white hat hacker, dishes on the looming demise of ad fraud, and what it means for the status quo.
Twenty-one winners and 18 honorable mentions were recognized for their innovative campaigns, technologies, and personal achievements at the DMN Awards reveal in New York
Company of the Week
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