In this first of two articles, we look at the Weinsteinification of corporate America, and how brands need to know how to negotiate a #MeToo scandal
For the most part, retailers have historically settled into bipartisan, or perhaps nonpartisan territory. But, we live in divisive times - perhaps the most divisive.
Oh, Snap! Snapchat has a new look and it could mean a big turnaround for a company whose market and social stock is plummeting
Banita Sarwar is the director of global digital personalization and eCommerce at Starwood Hotels and Resorts Worldwide
Creative video personalization firm, Clinch, predicts a major a market shift. Programmatic advertising and video—at least in the advertising world—is the new King.
InMoment will work with Yelp's expansive review database to aggregate and analyze emotional experiences, providing a more robust CX profile for organizations
Though Black Friday still takes the throne for the biggest shopping day of the year, Cyber Monday certainly didn't fail to live up to expectations
Foodservice companies in the home delivery game are providing themselves with greater marketing opportunities
When I sat down with Brian Benedik, VP, Global Head of Ad Sales at Spotify, I knew I was going in with an already established bias: I love Spotify
Earlier this week, advertisers and brands found themselves in a Tweet storm after receiving backlash against calls to boycott Sean Hannity
From Steve Jobs and the Apple Macintosh to understanding the core positioning of companies, Andy Cunningham shares her story and insights
Exploring B2B and B2C customer engagement: Through big data, the Voice of the Customer, innovative presentations, and...email signatures
On the horizon of taking the company public without an IPO, Spotify has announced a partnership with makeup artist Pat McGrath in its biggest move to retail to date.
Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts
Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote
While the concept of "set it and forget it" might work well for cooking techniques or possibly the stock market, it doesn't work for marketing or technology.
Whether we are ready for it or not, virtual reality is causing marketers to turn their heads and take notice of its ever-growing presence.
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