The Wednesday Stack: Convergence Everywhere

The Wednesday Stack: Convergence Everywhere

Our weekly column about marketing tech and ops

Live from DMA &Then: Brent Bird of Workfront

Live from DMA &Then: Brent Bird of Workfront

Brent Bird talks marketing workflow management and the state of work, now and future

Connecting Conversations to Personalize Marketing

Connecting Conversations to Personalize Marketing

Intercom is all about speaking to customers as if they're known individuals

The Rise of Martech and the Fall of Marketing?

The Rise of Martech and the Fall of Marketing?

From MarTech 2017, some big themes: and some things which might blow them out of the water

What is Clustering, and Why Should Marketers Care?

What is Clustering, and Why Should Marketers Care?

For data-heads, the latest way of discovering customer segments explained

Personalization Means Fast Credit

Personalization Means Fast Credit

Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

The move by the software giant shines a spotlight on customer identity management

The Monday Stack: Watson Ads and Future Proofing

The Monday Stack: Watson Ads and Future Proofing

Our weekly column on marketing tech and ops

Inbound ABM is a Thing

Inbound ABM is a Thing

ABM and inbound marketing are not necessarily at odds; indeed, they can be harnessed to work together

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

A staggering range of ideas and topics were aired at Advertising Week

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

Target, L'Oréal Reap Benefits of Good Data

Target, L'Oréal Reap Benefits of Good Data

At New York Advertising Week, brands reaffirmed building on first-party data for success

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

The Wednesday Stack: Workdays and Holidays

The Wednesday Stack: Workdays and Holidays

Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)

Valued Walgreens Customer, Thank You...Signed Emily

Valued Walgreens Customer, Thank You...Signed Emily

Hallmark Business Connections helped Walgreens thank some very special customers

Giving More Control to Advertisers on Facebook

Giving More Control to Advertisers on Facebook

Facebook is working to improve brand safety

Data is Not Just a Commodity — Yet

Data is Not Just a Commodity — Yet

With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?

In Person Marketing Gets Connected: Part 3

In Person Marketing Gets Connected: Part 3

How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

The CEO of SundaySky explains how video can be individually personalized at moment of rendering

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

Business intelligence is helping to inform price optimization in retail and eCommerce

In Person Marketing Gets Connected: Part 2

In Person Marketing Gets Connected: Part 2

How in-person and events marketing is being disrupted and transformed by data: the second part of a three-part series

One on One: David Dunne on Helping Clients Get Closer to Customers

One on One: David Dunne on Helping Clients Get Closer to Customers

David Dunne of Velocidi talks about the company's AI-powered data quality roadmap

Data and Ops: At the Core of Marketing

Data and Ops: At the Core of Marketing

CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

B2C CRM Drives Personalization for Fashion Retailer

B2C CRM Drives Personalization for Fashion Retailer

Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity

In-Person Marketing Gets Connected: Part 1

In-Person Marketing Gets Connected: Part 1

How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series

The Monday Stack: Taking No Hostages

The Monday Stack: Taking No Hostages

Our weekly column on marketing tech and ops

Keys to Optimizing ABM

Keys to Optimizing ABM

ABM specialists reviewed the key elements of this increasingly adopted B2B strategy at a New York conference this week

How BlueConic's CDP Works

How BlueConic's CDP Works

BlueConic brings a distinctive profile to the increasingly competitive consumer data platform space

One on One: Vivek Sharma on Experience Generation

One on One: Vivek Sharma on Experience Generation

Movable Ink CEO Vivek Sharma on creating immersive, personalized experiences through emails

It's Not a Postal Meter: It's a Software Platform

It's Not a Postal Meter: It's a Software Platform

Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon

Toyota Turns to Twitter for Mood Marketing

Toyota Turns to Twitter for Mood Marketing

How tweeting with emojis generates personalized "mood" video experiences

How to Use Data to Reach Hispanic Consumers

How to Use Data to Reach Hispanic Consumers

The growing importance of the Hispanic market means a need for nuanced segmentation, based on good analytics

The Monday Stack: All ABM, All the Time?

The Monday Stack: All ABM, All the Time?

Our weekly column about marketing tech and ops

Mainstreaming Mixed Reality

Mainstreaming Mixed Reality

Microsoft, Apple, and Google are bringing mixed reality within reach of consumers, and marketers

Facebook: Smart About Ads, Dumb About Fake News

Facebook: Smart About Ads, Dumb About Fake News

Facebook is an AI-driven adtech powerhouse. So why can't it get to grips with troll ad purchasers and fake news?

LinkedIn Extends Ad Reach

LinkedIn Extends Ad Reach

Introducing Audience Network, LinkedIn enables greater reach for advertisers

Headless CMS Simplifies Marketing for Gaming Company

Headless CMS Simplifies Marketing for Gaming Company

What is a "headless" CMS, and how does it make it easier to manage and track creative content across channels?

RCS To Set a New Standard for Mobile Marketing

RCS To Set a New Standard for Mobile Marketing

What does the Rich Communications Service standard mean for mobile marketing?

Lesson Planet's Email Marketing Program Makes the Grade

Lesson Planet's Email Marketing Program Makes the Grade

The online curriculum resource relies on email to educate people on its site's functionality and drive conversion

CMO Q&A: Penny Wilson, Hootsuite

CMO Q&A: Penny Wilson, Hootsuite

Penny Wilson of Hootsuite identifies social as the key element in her marketing stack

CMO Q&A: Sara Spivey, Bazaarvoice

CMO Q&A: Sara Spivey, Bazaarvoice

Sara Spivey, Bazaarvoice CMO, talks about the importance of measurement, and her belief in a "best-of-breed" marketing stack

CMO Q&A: Rachel Phillips-Luther, Jamba Juice

CMO Q&A: Rachel Phillips-Luther, Jamba Juice

Here, the 2016 40 Under 40 winner reveals what she really thinks about data-driven marketing and what she considers her biggest industry challenge to be.

CMO Q&A: Curtis Tingle, Valassis

CMO Q&A: Curtis Tingle, Valassis

Valassis CMO Curtis Tingle says data is like "oxygen" for today's marketer

CMO Q&A: Joanna O'Connell, MediaMath

CMO Q&A: Joanna O'Connell, MediaMath

A 2017 Hall of Femme honoree, Joanna O'Connell talks about her route from marketer to CMO via an analyst role

CMO Q&A: Barbara Martin Coppola, Grubhub

CMO Q&A: Barbara Martin Coppola, Grubhub

The 2017 Marketing Hall of Femme honoree describes her road to CMO and explains why people are the most important component of Grubhub's technology stack

CMO Q&A: Leah Pope, Datorama

CMO Q&A: Leah Pope, Datorama

Leah Pope, CMO at Datorama, discusses the importance of a sales-oriented marketing team

CMO Q&A: Antonio Sciuto, Nestlé Waters

CMO Q&A: Antonio Sciuto, Nestlé Waters

EVP Brands and CMO at Nestlé Waters, Antonio Sciuto, on how his move to marketing was driven by blurring lines between marketing and sales

CMO Q&A: Katie Bisbee, DonorsChoose.org

CMO Q&A: Katie Bisbee, DonorsChoose.org

The 2016 Marketing Hall of Femme honoree shares her biggest marketing challenge and how she got started in the field.

CMO Q&A: Jamie Moldafsky, Wells Fargo

CMO Q&A: Jamie Moldafsky, Wells Fargo

The 2016 Marketing Hall of Femme honoree shares what led her to a career in marketing and what she considers to be her biggest industry challenge

Welcome to CMO Week

Welcome to CMO Week

DMN dedicates this week to finding out how CMOs got where they are today

Customer Feedback Is the Main Ingredient in Mellow Mushroom's CX Strategy

Customer Feedback Is the Main Ingredient in Mellow Mushroom's CX Strategy

The psychedelic pizza chain implemented a customer feedback solution to centralize its disparate data sources

How Marketers Can Use Salesmsg to Collect Better Customer Data

How Marketers Can Use Salesmsg to Collect Better Customer Data

A summary of what this startup offers and how it works

One on One: Andrew Landis Talks Small Business Marketing and Gamification

One on One: Andrew Landis Talks Small Business Marketing and Gamification

The founder and CEO of LuckyDiem discusses the marketing challenges and opportunities small business owners face and how gamification can drive engagement and loyalty

Tailor-Made Marketing Tech

Tailor-Made Marketing Tech

Strata Company offers an unusual alternative to off-the-shelf marketing tech solutions

How To Use Image Search To Enhance Marketing Strategy

How To Use Image Search To Enhance Marketing Strategy

ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment

One on One: Organic's Approach to Cognitive Technology

One on One: Organic's Approach to Cognitive Technology

Chris Kelly and Keith Pine of Organic talk about cognitive technology and the practical outcomes for agency clients

AI: The Ultimate Game-Changer for Media

AI: The Ultimate Game-Changer for Media

A new report shows how AI is changing the media economy

Marketers, it's Time to Start Thinking Like IT

Marketers, it's Time to Start Thinking Like IT

Cybersecurity is a threat to marketing technology, says RSA

Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

The Monday Stack: Personalization is Not Always Smart

The Monday Stack: Personalization is Not Always Smart

Our weekly column about marketing tech and ops

The Best Strategies for Voice Search

The Best Strategies for Voice Search

Amazon Echo and Google Home are leading a revolution in virtual assistants products. Here's how marketers can optimize content for discovery; and through Siri, Alexa, and Cortana as well

Cartoon: Bots on the March

Cartoon: Bots on the March

The marketer looked from human to bot and bot to human again; but already it was impossible to tell which was which

Facebook Gives Advertisers More Choice for Buying In-Stream Video Ads

Facebook Gives Advertisers More Choice for Buying In-Stream Video Ads

The social network also shares plans for cracking down on spammers featuring fake video play buttons

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

Best Places to Work Winner Podcast: Cordial

Best Places to Work Winner Podcast: Cordial

The CEO and cofounder defines adaptive messaging and shares the number one mistake marketers make when it comes to thinking about this concept. Plus, hear how Mary Poppins inspired his company's name

Best Places to Work Winner Podcast: eZanga

Best Places to Work Winner Podcast: eZanga

The CEO and cofounder of the online marketing firm reveals how he and his wife came up with the company's name and mascot and discusses digital marketing trends. Plus, hear why he'd like to see less email marketing

Ting Reduces Customer Churn with Payment Plans

Ting Reduces Customer Churn with Payment Plans

The mobile network and service provider introduced a financial solution after listening to customer feedback

Marketing Automation: Aligning Technology and Skills

Marketing Automation: Aligning Technology and Skills

Act-On's new report reveals some brands struggling to drive full benefits from MA. Act-On University may be a partial answer

One on One at eTail East: Rob Garf of Salesforce

One on One at eTail East: Rob Garf of Salesforce

Listening to the data provides strategies for improving the customer journey

Building Your Best Subject Line

Building Your Best Subject Line

Personalization, character count, and message type are all variables marketers need to keep in mind

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

Breaking down what marketers do to cope with a post-last-click world

Predictions on the Horizon

Predictions on the Horizon

In-house AI puts the predictive in partner marketing

Is Malware Affecting Your Customer Experiences?

Is Malware Affecting Your Customer Experiences?

A snapshot of this year's malware activity and how it could be impacting companies' bottom lines

The Monday Stack: Points East

The Monday Stack: Points East

Our weekly column about marketing tech and ops

3 Ways Amazon Has Influenced the Retail Industry

3 Ways Amazon Has Influenced the Retail Industry

Whether retailers consider the online marketplace a friend or foe, it's hard to ignore its impact

Cartoon: And Mama Bear Said...

Cartoon: And Mama Bear Said...

Where's that Goldilocks?

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

The B2B buyer journey has changed, and brands need to react

How Quickly Do Marketers Follow Up With Those Event Leads?

How Quickly Do Marketers Follow Up With Those Event Leads?

A study by event automation solution provider Certain offers answers and takes a look at what's holding companies up

Facebook's Steps to Combat Cloaking

Facebook's Steps to Combat Cloaking

How the social network plans to address deceitful ads or content

Don't Outsource Your Brand Positioning

Don't Outsource Your Brand Positioning

Driscoll's director of marketing and global brand lead shares how the berry brand is rethinking the ad agency relationship

How to Create Connected Customer Service

How to Create Connected Customer Service

A connected customer service eco-system can help sales and marketing too

The State of Audience Data

The State of Audience Data

How Lotame Data Exchange is pushing the audience data envelope

Instagram Announces Co-Broadcasting Capability

Instagram Announces Co-Broadcasting Capability

According to a company blog post, the photo- and video-sharing app is testing a new feature that allows users to invite people viewing their live video to co-broadcast with them

Best Places to Work Winner Podcast: Podium

Best Places to Work Winner Podcast: Podium

Eric Rea calls into the podcast to talk about the Podium working experience

Salesforce Turns On Einstein Vision

Salesforce Turns On Einstein Vision

Einstein Vision helps marketers read and react to the visual social web

Telling Effective Stories About Healthcare Tech

Telling Effective Stories About Healthcare Tech

It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology

The Monday Stack: The Robots Aren't Coming

The Monday Stack: The Robots Aren't Coming

Our weekly column about marketing tech and ops

5 Online Review Factors that Can Influence Conversion

5 Online Review Factors that Can Influence Conversion

A recent study analyzes how things like price and review source influence likelihood to purchase

Eclipse of the Century is a Co-Branding Opportunity

Eclipse of the Century is a Co-Branding Opportunity

Volvo is partnering with CNN to showcase car and camera technologies in the context of this year's total eclipse

One on One: Joakim Holmquist's American Quest

One on One: Joakim Holmquist's American Quest

Joakim Holmquist of Sweden's Episerver on the company's American journey

Cartoon: Customer Expectations at All Time High

Cartoon: Customer Expectations at All Time High

Come hell or high water...

Accenture Acquires Brand Learning and Search Technologies

Accenture Acquires Brand Learning and Search Technologies

The summer of acquisitions continues for the professional services company

How The Dry Eye Company Has Evolved Its E-commerce Experience

How The Dry Eye Company Has Evolved Its E-commerce Experience

The company has used the same e-commerce platform for 12 years. Here are some of the ways it's leveraged it to reach consumers

AC Business Media Acquires DMN

AC Business Media Acquires DMN

A leading B2B media and business intelligence company announces that DMN has joined its brand portfolio

One on One: Jeff Yasuda on Why Music Should Qualify as Content

One on One: Jeff Yasuda on Why Music Should Qualify as Content

The CEO of Feed.fm explains talks about the significance of music as content for marketers

Norton by Symantec Tries New Tech to Personalize Email Content

Norton by Symantec Tries New Tech to Personalize Email Content

How the software security company is using OneSpot's content personalization platform with the intent of driving engagement and retention

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

Talking OTT with Roku

Talking OTT with Roku

The reach of broadcast TV combined with precise addressability should be a marketer's dream come true.

The Monday Stack: Good and Bad Experiences

The Monday Stack: Good and Bad Experiences

Our weekly column about marketing tech and ops

Facebook Builds a Wall

Facebook Builds a Wall

Facebook moves to calm publishers nerves by allowing them paywall rights to Instant Articles

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