The marketing industry has long struggled with issues of diversity. Recent studies published in the Harvard Business Review (HBR) may shed light on how hiring biases can be responsible for this crisis.
Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.
What people are talking about on Monday, June 13
The social app announces a new partnership with SaaS analytics company Moat, adds Google's DoubleClick as a partner, and demonstrates wins in a new study.
You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers
With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.
How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer relationships? Marketing insiders weigh in.
Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.
Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.
What was your biggest mistake and how did you learn from it?
Amazon already has an air freight fleet. Is the next step a truck fleet to make same-day deliveries for an expanded roster of third-party sellers?
It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them
Vincent Ircandia, SVP of business operations for the Portland Trail Blazers, reveals why marketers need to expand their skillsets to meet consumer expectations.
Salesforce will today announce Marketing Cloud lightning, a new platform and user experience, as well as other new products
As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select providers that play to their strengths.
Hillary's already socking away summer media time, while Donald deals with the pains of shifting from earned to paid media vehicles.
A week of high-cost events where media brands hope to attract advertisers' digital dollars
A pair of strange bedfellows who helped craft the Postal Act of 2006 agree that postal rates don't need a review, they need new postal reform, and now.
At Oracle Modern Marketing Experience, new marketing cloud initiatives for B2B and B2C
Facebook is helping marketers develop optimal mobile video content
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.