Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers
IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.
Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.
The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.
The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.
One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads
James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies
How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.
Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.
Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations
How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.
The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.
The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.
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