'The New York Times' revealed a more robust - but still free - iPad app over the weekend, revamping the "Editor's Choice" app it launched in April 2010 that featured a selection of the media company's top stories.
Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age
A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue
With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy
Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.
Publishers of business-to-business magazines and Web sites say brand diversification will help them beat the economic downturn and budget squeeze.
Audience fragmentation has changed media buying — so when, why and how should marketers go after niche media buys instead of mass media? Four experts share their opinions.
Special events and online efforts spark circulation growth as New York magazine turns 40.
It's not enough just to use inserts - marketers need to make sure they grab the reader's attention. Four experts share how the right design, shape, size, offer and copy can help.
DMNews just ran a great feature on the reading public's growing interest in foodie magazines. This piece got me wondering about magazines that cater to that other gluttonous pleasure - the frosty brew - so I caught up with Mike Velez, publisher of Beer Magazine, for a quick chat about beverage magazines, distribution strategies and, of course, beer.
A taste for food-related coverage has helped this magazine sector hold steady.
Bravo's Hsia discusses how the network uses new media.
Hearst's Chris Johnson talks about using social applications to increase online circulation.
Custom-created content has become a DM channel to be reckoned with, Pamela Oldham reports.
TV Guide's Crystal talks about changing his publication's model and improving circulation.
To build brands and increase readership, today's consumer magazine marketers need to look beyond traditional print and online efforts.
Inserts in newspapers offer a flexible, affordable and creative advertising solution to many marketers. Four experts discuss a variety of ways that you can utilize this channel.
Whether it's a spectacular party or a unique program, events can serve as a subscriber-building boon for publications. Four experts share their secrets on making a big splash.
Q: How is the rise of online video consumption influencing marketing?
Facing an increasingly crowded market, entertainment marketers are using creative direct tactics to engage consumers and build buzz
If you're looking for an affordable investment that easily connects to other channels, inserts are a great choice. Four experts discuss how to take advantage of this strategy.
Super-glossy magazines with high-income readers have become an exclusive, small-circulation club.
There are many direct marketing strategies and tactics that can be used to help magazines increase circulation. Four experts share what has worked and what hasn't worked.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...