One on One: Data Compliance Stakes are High, says Kitty Kolding

One on One: Data Compliance Stakes are High, says Kitty Kolding

Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations

Telling the Story of Data

Telling the Story of Data

Origami Logic's cofounder Alon Amit's work on contextualizing marketing data.

Invoca Taps Into IBM Watson

Invoca Taps Into IBM Watson

Invoca puts AI at the heart of its voice marketing strategy

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

Growing Social Media Ad Spend Bad News for Newspapers

Growing Social Media Ad Spend Bad News for Newspapers

New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings

The MarTech Bubble Burst

The MarTech Bubble Burst

Has the martech industry reached its tipping point?

4 Practical Steps to Align Email Marketing with the IoT

4 Practical Steps to Align Email Marketing with the IoT

Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

SnapCap Drives Inbound Phone Leads with Call Attribution Platform

SnapCap Drives Inbound Phone Leads with Call Attribution Platform

The small business loan provider identifies which channels are propelling prospects' calls.

How Middlemen Have Changed Travel Marketing

How Middlemen Have Changed Travel Marketing

Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

Uber Wants to Know Where You Are After You Leave the Car

Uber Wants to Know Where You Are After You Leave the Car

The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.

Bridging the Trust Gap of Data

Bridging the Trust Gap of Data

How can analytics companies get clients to trust data

Eddie Kim: A Love of Insights from Data

Eddie Kim: A Love of Insights from Data

Eddie Kim, chief data scientist at Sysomos speaks with DMN

AccuWeather Forecast Positive Amidst Emerging Competition

AccuWeather Forecast Positive Amidst Emerging Competition

The established player keeps eye on the prize

10 Questions You Need to Ask When Assessing Marketing Technology

10 Questions You Need to Ask When Assessing Marketing Technology

Ahmed Elemam, digital transformation consultant for AKN Solutions, shares his checklist.

5 Tips to Optimizing Personalization

5 Tips to Optimizing Personalization

Personalization has never been easier to provide, but brands continue to falter in the usage of it

8 Mistakes to Avoid When Buying Martech

8 Mistakes to Avoid When Buying Martech

Industry experts share what marketers need to know before making a technology investment.

Miz Mooz Drives Conversion Through Site Optimization

Miz Mooz Drives Conversion Through Site Optimization

The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.

Are the Marketing Clouds Rolling Away?

Are the Marketing Clouds Rolling Away?

Our forecast for the future of big marketing hubs: Cloudy, with a strong chance of point solutions

What People Don't Know About Chatbots, From the Creators Themselves

What People Don't Know About Chatbots, From the Creators Themselves

Some thoughts on the emerging marketing opportunity

ABM Requires Sales Account Plan Integration

ABM Requires Sales Account Plan Integration

ABM can only be optimized if Sales and Marketing work closely together

Luiz Maykot: Extracting Value from Data

Luiz Maykot: Extracting Value from Data

Manager for marketing data science of Adobe Digital Insights driven by the detective aspect of the work

Understanding The Major Marketing Technology Categories

Understanding The Major Marketing Technology Categories

The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap.

3 Keys to ABM Success

3 Keys to ABM Success

The Information Technology Services Marketing Association is still betting on ABM: For good reasons

Marketing Technology by the Numbers

Marketing Technology by the Numbers

Data from CabinetM provides insight into the evolution of the marketing tech space

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

Shari's Café and Pies Uses Data to Slice and Dice Reward Members

The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.

Brands in the Time of Trump: A Running List

Brands in the Time of Trump: A Running List

Who is boycotting whom and why, and which brands are staying out of the fray

Meet the Marketer: Vicki Godfrey of Avention

Meet the Marketer: Vicki Godfrey of Avention

Less is more when it comes to marketing stacks

Ask and You Shall Receive

Ask and You Shall Receive

How Steve Madden used data and targeting to increase the customer value and relevance of its birthday email program.

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

American clothing company's Black Friday sales are estimated to reach $2 million

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

Facebook Returns to Ad Metrics Roots, Winds Down 'Atlas'

The social media network refocuses ad selling and measurement approach

Whose Customer Is It Anyway?

Whose Customer Is It Anyway?

What role should marketing play in sales enablement?

Under Trump, Politics and Corporations Intertwine

Under Trump, Politics and Corporations Intertwine

Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?

Wayfair Success Lies in AR, VR Marketing Collaboration

Wayfair Success Lies in AR, VR Marketing Collaboration

How the e-commerce company solidified a spot on the marketing technology frontlines

Does SapientRazorfish herald the eclipse of Publicis brands?

Does SapientRazorfish herald the eclipse of Publicis brands?

"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.

Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

Looking into why ad recollect was nearly tied despite Clinton's massive outspending

Five Minutes With: Salesforce Ventures VP Matt Garratt

Five Minutes With: Salesforce Ventures VP Matt Garratt

Discusses what Salesforce looks for in a portfolio company

Brands Succeed in Social with Cross-Platform Approach

Brands Succeed in Social with Cross-Platform Approach

Brands are using all departments to succeed in social

Business Priorities are Critical to Building Tech Stacks

Business Priorities are Critical to Building Tech Stacks

Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions

Artists Are the Biggest Casualties in the Streaming Wars

Artists Are the Biggest Casualties in the Streaming Wars

Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.

5 Facets of Smart Inbound Marketing

5 Facets of Smart Inbound Marketing

How to succeed with inbound marketing

Facebook's Walled Garden Shows Cracks

Facebook's Walled Garden Shows Cracks

For the first time, the company seems really, truly under siege by multiple stakeholders

10 Ways Marketers Can Improve Their Productivity

10 Ways Marketers Can Improve Their Productivity

Marketers from Western Union, GrubHub, Cuisinart, and more share their productivity tips.

USPS Reports Increasing Loss for FY 2016

USPS Reports Increasing Loss for FY 2016

Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

Tapad is using cross-device ID technology to help marketers engage with real people

How Machine Learning Will Change Analytics

How Machine Learning Will Change Analytics

New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience

Q&A: Denny's CMO John Dillon on making 'America's Diner' and Grand Slams appealing to millennials

Q&A: Denny's CMO John Dillon on making 'America's Diner' and Grand Slams appealing to millennials

The 63-year-old chain is undergoing a digital reinvention, led by a hilarious YouTube series with more than 170 million views.

The Future of SalesTech

The Future of SalesTech

The future of sales tech may not be determined by what lies ahead but the key factors driving the industry today.

Pinterest Bolsters Marketing Program

Pinterest Bolsters Marketing Program

Content sharing service launches the Marketing Developer Partners program

20 Things to Consider Before You Quit Your Job and Start Your Own Company

20 Things to Consider Before You Quit Your Job and Start Your Own Company

Three former marketing executives share the steps they took to launch their own startups and the lessons that they learned along the way.

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

Catchpoint helps customers drive fast, reliable user experiences

Using Direct Mail to Win at Engagement Marketing

Using Direct Mail to Win at Engagement Marketing

The channel delivers results, but many marketers are still not getting the message.

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

How Donald Trump bucked campaign email tradition and won

Customer Feedback Sorted Automatically

Customer Feedback Sorted Automatically

A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster

What Vine Meant to Dunkin' Donuts

What Vine Meant to Dunkin' Donuts

The coffee and doughnut chain's social media strategy lead reveals how the brand used Vine and what marketers can learn from its demise.

Bridging the Creative Gap

Bridging the Creative Gap

There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

Election Night on Social

Election Night on Social

Here's how it played out

5 Tips for Veteran's Day Marketing

5 Tips for Veteran's Day Marketing

How to market to those who have served

Obituary: Bradley Hill Wells, 73, co-founder and co-CEO, Cohn and Wells

Obituary: Bradley Hill Wells, 73, co-founder and co-CEO, Cohn and Wells

Opened Cohn and Wells in 1983

Real-Time Coverage of 2016 US Presidential Election

Real-Time Coverage of 2016 US Presidential Election

Slate, Vice, and VoteCastr has a solution for those who can't wait

3 Essential KPIs for Demand Creation Efficiency

3 Essential KPIs for Demand Creation Efficiency

How to have a demand generation process in place

A Look Back at the 2016 Presidential Campaign

A Look Back at the 2016 Presidential Campaign

The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.

10 Tips for Re-engagement Marketing

10 Tips for Re-engagement Marketing

Key concepts to reconnecting with inactive consumers

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

Galia Reichenstein of Taptica on the data foundation for mobile advertising

Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality

Warby Parker Aims to Increase Visibility of Shopper Intent and Sales with New Instagram Functionality

The eyeglasses and sunglasses retailer is among the first to test out Instagram's shopping capability.

Twitter's Bad Press Isn't Deterring Advertisers

Twitter's Bad Press Isn't Deterring Advertisers

Brands are still doing business on the platform, despite its ailing public image.

Cartoon: Brace for Impact

It's time mobile devices acquired some safety features

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls

Richard Lawson of Manatt, Phelps & Phillips LLP on marketing during holiday season, and avoiding false or misleading advertising.

One on One: Phil Ross on Clinton-Trump Social Analytics

One on One: Phil Ross on Clinton-Trump Social Analytics

Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months

Dell, 80 Companies Launch Campaign to Next President for Women Entrepreneurs

Dell, 80 Companies Launch Campaign to Next President for Women Entrepreneurs

How Dell and 80 other companies sparked the conversation about #whatweneedtosucceed

The Clinton-Trump Email Campaigns: Head-to-Head

The Clinton-Trump Email Campaigns: Head-to-Head

Return Path finds email best practices aiding one of the rival campaigns

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

The Evolution of CRM

The Evolution of CRM

How the future of CRM will change marketing

How To Read Analytics Clues for a Cross-Device Marketing Strategy

How To Read Analytics Clues for a Cross-Device Marketing Strategy

A few measurement tactics can highlight attribution in analytics for a customer's journey

Shopping is Coming to Instagram

Shopping is Coming to Instagram

20 brands are testing new e-commerce features on the platform.

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.

One-on-One Special Edition Political Podcast

One-on-One Special Edition Political Podcast

Special Guest: Will Bunnett, Clarify Agency principal and former senior email writer and producer in 2008 at Obama for America

From People-Based Marketing Comes Voter Targeting

From People-Based Marketing Comes Voter Targeting

LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

SalesTech: Taking Two Clicks Down to One

SalesTech: Taking Two Clicks Down to One

Brainshark and Highspot seize an opportunity in the sales enablement market

What Marketers Have Learned From Campaign Season

What Marketers Have Learned From Campaign Season

Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country.

Cartoon: Halloween Remorse

It's Halloween, and your costume decisions will be shared: But spare a thought for...

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

How LIVESTRONG.COM Attracts More Than 14M Millennials Monthly

The fitness and nutrition publisher uses social media, video, and authentic influencers to attract a large-scale audience.

The Life of Presidential Campaign Email Lists Post Election

The Life of Presidential Campaign Email Lists Post Election

Where do presidential campaign email lists go after the election?

Tale of the Tape: The Data Gurus Behind the Clinton and Trump campaigns

Tale of the Tape: The Data Gurus Behind the Clinton and Trump campaigns

How two individuals are powering the campaign's massive data collection

Harley-Davidson of NYC Revs Up Its Targeting With AI

Harley-Davidson of NYC Revs Up Its Targeting With AI

The motorcycle dealership boosts sales and reach through automated digital marketing.

One on One: Kayla Wilson and Clara Planel Get Granular on Mobile Ads

One on One: Kayla Wilson and Clara Planel Get Granular on Mobile Ads

The Inmobi team has perspectives on mobile video metrics, rewarded ads, programmatic buying, and many related topics

Is the Marketing Automation War Over?

Is the Marketing Automation War Over?

The independent marketing automation vendor space is dominated by a handful of players

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

Patterns of the US Presidential Email Marketing Campaign

Patterns of the US Presidential Email Marketing Campaign

How the US presidential candidates campaign through email

Amazon Could Be Big Winner in NYT-The Wirecutter Acquisition

Amazon Could Be Big Winner in NYT-The Wirecutter Acquisition

If Brian Lam brings affiliate links to Times, Amazon stands to get landfall

Oracle Addresses the Identity Gap

Oracle Addresses the Identity Gap

Oracle announces DMP enhancements in its marketing cloud to help build audiences around identities

One on One: Jim Lochry says Inbound and Outbound are Both Important

One on One: Jim Lochry says Inbound and Outbound are Both Important

Jim Lochry of ConnectLeader talks about how to build trusted relationships with buyers

5 Lessons Marketers Can Really Learn From Donald Trump

5 Lessons Marketers Can Really Learn From Donald Trump

It's time to look again at those lists of lessons Trump could teach marketers

Bank of America Launches Personal Finance AI-Powered Bot

Bank of America Launches Personal Finance AI-Powered Bot

Bank introduces financial advice bot

Top 10 Election-Inspired Marketing Campaigns

Top 10 Election-Inspired Marketing Campaigns

In early celebration of Election Day, DMN has compiled the best election-inspired marketing campaigns.

Consumer Shifts Changing Marketing From Lesser Discussed Places

Consumer Shifts Changing Marketing From Lesser Discussed Places

Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.

Where Do You Look When You Look At An Ad?

Where Do You Look When You Look At An Ad?

A neuroscience solution for those wandering eyes

Five Minutes With: For Business, Social Must be Useful says Steve Hamrick

Five Minutes With: For Business, Social Must be Useful says Steve Hamrick

Steve Hamrick of SAP Jam talks about the business uses of social collaboration

The DMA Announces Data Standards 2.0 Initiative

The DMA Announces Data Standards 2.0 Initiative

The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.

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