'NYT' reveals new iPad app

'NYT' reveals new iPad app

'The New York Times' revealed a more robust - but still free - iPad app over the weekend, revamping the "Editor's Choice" app it launched in April 2010 that featured a selection of the media company's top stories.

Circulation marketing strategies evolve

Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age

Struggling publishers try customization

Struggling publishers try customization

A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue

Publishers cross the digital divide

Publishers cross the digital divide

With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy

Five questions for: Julian Baim, chief research officer, MRI

Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.

Building b-to-b brands

Building b-to-b brands

Publishers of business-to-business magazines and Web sites say brand diversification will help them beat the economic downturn and budget squeeze.

Rich opportunities in niche media

Audience fragmentation has changed media buying — so when, why and how should mar­keters go after niche media buys instead of mass media? Four experts share their opinions.

Spreading the news

Spreading the news

Special events and online efforts spark circulation growth as New York magazine turns 40.

Create attention-grabbing inserts

It's not enough just to use inserts - marketers need to make sure they grab the reader's attention. Four experts share how the right design, shape, size, offer and copy can help.

In Circulation: Q&A with Mike Velez, publisher of Beer Magazine

DMNews just ran a great feature on the reading public's growing interest in foodie magazines. This piece got me wondering about magazines that cater to that other gluttonous pleasure - the frosty brew - so I caught up with Mike Velez, publisher of Beer Magazine, for a quick chat about beverage magazines, distribution strategies and, of course, beer.

A foodie frenzy

A foodie frenzy

A taste for food-related coverage has helped this magazine sector hold steady.

An engaging business

An engaging business

Bravo's Hsia discusses how the network uses new media.

Widgets drive Web readers

Widgets drive Web readers

Hearst's Chris Johnson talks about using social applications to increase online circulation.

Custom publishing packs a marketing punch

Custom publishing packs a marketing punch

Custom-created content has become a DM channel to be reckoned with, Pamela Oldham reports.

Spotlight conversation: Taking TV Guide beyond TV

Spotlight conversation: Taking TV Guide beyond TV

TV Guide's Crystal talks about changing his publication's model and improving circulation.

Outside the lines

Outside the lines

To build brands and increase readership, today's consumer magazine marketers need to look beyond traditional print and online efforts.

The scoop on newspaper inserts

Inserts in newspapers offer a flexible, affordable and creative advertising solution to many marketers. Four experts discuss a variety of ways that you can utilize this channel.

Engage readers with special events

Whether it's a spectacular party or a unique program, events can serve as a subscriber-building boon for publications. Four experts share their secrets on making a big splash.

An interview with Chet Kanojia, CEO of Navic Networks

An interview with Chet Kanojia, CEO of Navic Networks

Q: How is the rise of online video consumption influencing marketing?

Fire up a fan frenzy

Facing an increasingly crowded market, entertainment marketers are using creative direct tactics to engage consumers and build buzz

Inserts "play well" with other media

If you're looking for an affordable investment that easily connects to other channels, inserts are a great choice. Four experts discuss how to take advantage of this strategy.

The lap of luxury

The lap of luxury

Super-glossy magazines with high-income readers have become an exclusive, small-circulation club.

Keys to attracting magazine readers

There are many direct marketing strategies and tactics that can be used to help magazines increase circulation. Four experts share what has worked and what hasn't worked.

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