Media/Circulation - Page 2

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Widgets drive Web readers

Cara Wood July 14, 2008

Hearst's Chris Johnson talks about using social applications to increase online circulation.

Custom publishing packs a marketing punch

Pamela Oldham April 28, 2008

Custom-created content has become a DM channel to be reckoned with, Pamela Oldham reports.

Spotlight conversation: Taking TV Guide beyond TV

April 21, 2008

TV Guide's Crystal talks about changing his publication's model and improving circulation.

Outside the lines

Mary Elizabeth Hurn March 17, 2008

To build brands and increase readership, today's consumer magazine marketers need to look beyond traditional print and online efforts.

The scoop on newspaper inserts

March 10, 2008

Inserts in newspapers offer a flexible, affordable and creative advertising solution to many marketers. Four experts discuss a variety of ways that you can utilize this channel.

Engage readers with special events

February 04, 2008

Whether it's a spectacular party or a unique program, events can serve as a subscriber-building boon for publications. Four experts share their secrets on making a big splash.

An interview with Chet Kanojia, CEO of Navic Networks

Dianna Dilworth January 28, 2008

Q: How is the rise of online video consumption influencing marketing?

Fire up a fan frenzy

Mary Elizabeth Hurn January 08, 2008

Facing an increasingly crowded market, entertainment marketers are using creative direct tactics to engage consumers and build buzz

Inserts "play well" with other media

December 26, 2007

If you're looking for an affordable investment that easily connects to other channels, inserts are a great choice. Four experts discuss how to take advantage of this strategy.