ABC's Consolidated Media Report Enables Multichannel Measurement

Share this content:

The Audit Bureau of Circulations, Schaumburg, Illinois is set to release Consolidated Media Reports for business publications.

The Consolidated Media Report will calculate a publication's total audience reach based on circulation, pass-along receivership, Web site traffic and other auditable media such as online newsletters and trade show distribution. Among the first to enroll in the service is the Advertising Age trade title.

The total audience measurement takes into account Web and hard-copy readers as well as the pass-along rate, or the number of people at a business organization that read the same copy of a publication. The data gives advertisers a clearer picture of how a publication is used across channels.

ABC Interactive, an ABC unit that offers third-party verification of online activity, will provide Web metrics, including page impressions and unique users for each business publication's site.

Circulation data will come from the publication's latest Publisher's Statement. Released reports will be available to subscribers of ABC's e-Data online database. The approximate cost to publications is estimated between $250 and $500.

The board of publishers, advertisers and ad agency members that lead the media auditor recently approved the new report at a July meeting. The report will have a shelf life of around six months.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in Media/Circulation

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here