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Mindshare CEO named president of GroupM

January 26, 2012

Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM confirmed on Jan. 26.
 

MediaCom names U.S. CEO

January 19, 2012

WPP-owned media agency MediaCom hired Sasha Savic as its U.S. CEO, a newly created position, the company confirmed on Jan. 19.
 

MDC Partners acquires media firm RJ Palmer for $25 million

January 05, 2012

MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December.
 

Ad spend flat in Q3

December 19, 2011

Short-form direct response TV spending increased 12.5% during the third quarter of 2011 compared with the same period last year, according to data released by Kantar Media on Dec. 19. Total ad spend for the third quarter increased 0.4% compared to the same period last year.
 

NASCAR hires SapientNitro as media consultant

November 16, 2011

NASCAR hired digital agency SapientNitro to serve as media consultant for the NASCAR Media Group, Nascar VP of digital media Marc Jenkins said on Nov. 16. The hire took effect during late summer, he said.
 

Valassis CEO Schultz to retire

August 23, 2011

Alan Schultz will retire as president and CEO of Valassis on December 31 after 27 years with the media- and marketing-services company. Rob Mason, Valassis' EVP of sales and marketing, will replace him.
 

Forbes turns to Gyro for CMO-targeted work

June 17, 2011

Forbes Media has named integrated marketing firm Gyro AOR for its CMO practice. Gyro, which signed an 18-month contract with Forbes, will handle the company's CMO-directed efforts, said Bruce Rogers, chief insights officer at Forbes.
 

Meredith shuts down ReadyMade, lays off 75

June 16, 2011

Publishing and marketing company Meredith Corp. has closed the books on 'ReadyMade,' a title that promoted do-it-yourself household tasks, and cut 75 jobs to save on operating expenses. Meredith acquired ReadyMade in 2006.
 

MagnaGlobal shrinks 2011 direct revenue forecast

June 16, 2011

Direct media advertising revenue will increase by 0.5% this year, according to media firm MagnaGlobal's revised forecast for 2011. The firm had predicted in April that the category would grow by 0.8% this year. It downgraded projected growth for direct mail from a 1.1% increase to 0.2%. MagnaGlobal also downgraded its overall US ad revenue forecast from 3.1% growth to 2.9% growth.
 

Direct media ad revenue 'to struggle' this year: MagnaGlobal

April 18, 2011

Revenue from direct media advertising will grow by 0.8% this year, a 0.7% increase compared with 2010, according to the "US Media Advertising Revenue Forecast" from MagnaGlobal, a media firm. Direct media, which the firm defined as Internet Yellow Pages, paid search, lead generation, print directories and direct mail, will perform more poorly than mass media for a second consecutive year.
 

Short-form TV ad spending down 5.8% in 2010, but overall spend up 6.5%: Kantar Media

March 17, 2011

US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a March 17 Kantar Media report. Conversely, industry-wide US advertising expenditures increased 6.5% in 2010, compared with the prior year, to $131.1 billion, according to the New York-based media measurement firm.
 

Q&A: Lynn Fantom, chairman and CEO, ID Media

December 01, 2010

ID Media's chairman and CEO, Lynn Fantom, explains how technology has both leveled and complicated the playing field
 

Horizon Media launches event marketing division

November 29, 2010

Independent strategy and planning agency Horizon Media has launched a division focused on sports and event marketing. The division is led by Michael Neuman, who joined the agency as managing partner November 10 from consulting firm Amplify Sports, where he was co-founder.
 

Forbes Media names Perlis president and CEO

November 15, 2010

Forbes Media named veteran media executive Mike Perlis president and CEO on November 15. Perlis was most recently a general partner at SoftBank Capital, a venture firm specializing in digital and Internet-based properties. He focused on companies including Associated Content, BeliefNet and Huffington Post while at the firm.
 

MediaCom names Lim first direct response chief

August 23, 2010

Media agency MediaCom has named Jason Lim to the newly created position of managing partner and director of direct response. He was previously SVP and media director at Halogen Response Media, part of Publicis' Starcom MediaVest Group.
 

News America Marketing to run coupon insert in 'Journal'

August 12, 2010

News America Marketing's SmartSource Magazine coupon insert will appear in 'The Wall Street Journal' in select cities beginning August 14. It is the first coupon insert to appear in the newspaper.
 

Global ad spend to increase 3.5%, propelled by online

Mercedes Cardona July 19, 2010

Advertising spending around the world is doing better than expected this year, but the real standouts are online, especially paid search, mobile and social media, according to a revised forecast for 2010.
 

MediaBank names Yahoo's Wise CEO

June 01, 2010

MediaBank, a media buying and analytics technology services company, has named Bill Wise its CEO. Wise most recently served as GM of ad platforms and global exchange at Yahoo.
 

GroupM's Kinetic launches trend-tracking unit

May 06, 2010

Digital out-of-home agency Kinetic Worldwide, a division of WPP media network GroupM, has launched the Kinetic Futures unit. The business division, announced May 6, will track emerging trends in consumer behavior, technology and data, and analyze how these factors influence media and communications.
 

Get smart about buying display inventory

April 05, 2010

Buying display ads can be overwhelming. Marketers and agencies are faced with hundreds of ad networks, publishers and exchanges from which to buy inventory. Four online experts provide smart buying tips.
 

Times Co. appoints staff for paid Web model

Brand Republic Staff February 01, 2010

The New York Times Co. has made a series of staff changes for its Web site as part of its move to implement a paid content metered model in 2011.
 

PR is another road to marketing ROI

L. Drew Gerber, CEO, PublicityResults.com February 01, 2010

Successful companies combine PR and advertising, using PR to build their credibility, increase consumers' awareness and drive sales. A company can advertise throughout the whole spectrum of the media and not see results, while one quality media placement can lead to results no one would have dreamed.
 

Media Horizons hires Page as creative director

January 26, 2010

Media planning agency Media Horizons has named Joe Page creative director. He works mainly on Media Horizons' Liberty Medical account, but oversees all of the agency's creative.
 

NYT will start charging for access next year

January 20, 2010

The New York Times announced today that it would begin charging for access in 2011.
 

ABM chief Hughes resigns

January 20, 2010

American Business Media President and CEO Gordon Hughes II announced January 20 he will leave the association in July to launch a production company. He has led the business-to-business media trade association since 1994.
 

Former Mindshare CEO Neslund joins Red Bricks Media

January 11, 2010

Red Bricks Media named Scott Neslund, former CEO of WPP media agency Mindshare, its CEO, effective January 11. He replaced Elliott Easterling, who now serves as chairman of the board.
 

Media vet Rutman handling Ad Council media

January 06, 2010

The Ad Council retained Charlie Rutman, through his consulting firm End Zone Communications, to direct its media department, effective January 4. He is working to secure donated media support for the organization's campaigns.
 

EDiets.com makes Mercury Media ad AOR, with focus on direct response

January 05, 2010

EDiets.com named Mercury Media its advertising AOR on January 4. Mercury will handle direct response media buying for the diet Web site, with a focus on analyzing the data brought in from the various channels.
 

Media giant GroupM promotes digital expert to top role

Daniel Farey-Jones, Brand Republic January 05, 2010

WPP has handed GroupM Interaction chief executive Rob Norman the additional role of chief executive of GroupM North America, providing a sign of its belief in the importance of digital expertise. Norman will take over the role on March 31 from Marc Goldstein, who will retire after two years heading GroupM North America.
 

Former Rodale chairman & CEO Ardath Harter Rodale dies at 81

December 18, 2009

Ardath Harter Rodale, former chairman and CEO of health publisher Rodale, died at 81. She was the wife of the late Bob Rodale, former CEO, and the mother of Maria Rodale, who currently holds the chairman and CEO title at the media company. Ardath Rodale served as co-chairman of The Rodale Institute, a nonprofit institution dedicated to research and education focused on organic food and agriculture. The company built its magazine and book businesses through direct response marketing.