Media Synergy Releases Flo
Flo allows users to create multimedia messages called @loha greetings. The messages, which are sent via e-mail, contain animation, sound, graphics and music.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.