Media Study Forecasts Quadruple Rise in Internet Spending

Share this article:
A study released yesterday by merchant bank Veronis Suhler said that Internet advertising will grow more to $24.4 billion by 2004, surpassing network and cable television and consumer magazines. The study said that advertiser spending grew 9.1 percent to $165 billion in 1999 and is projected to maintain an annual growth rate of 8.6 percent to reach $249.1 billion in 2004. Fueling that growth will be continued spending by advertisers on all media, which has been the fastest-growing sector in the U.S. economy for the past five years. The report also said that Americans' media use increased 3.8 percent to 3,339 hours per person in 1999 and is predicted to reach 3,786 hours.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.