Media Metrix Releases European Data

Share this article:
Net audience measurement firm Media Metrix Inc., New York, this week debuted its first Web audience measurement data from France, Germany and the United Kingdom. MMXI Europe Inc., a joint division of Media Metrix, conducted the online research that found Germans viewed more unique Web pages (1.2 million) in October than the British or the French.


Popular global domains in the three European nations include multinational sites from Yahoo Inc., Microsoft Inc. and America Online Inc., as well as local country sites such as the British Broadcasting Corp.'s site in the UK and T-Online in Germany.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.