Media Horizons Wins Crosstown Traders Insert Programs

Share this article:
Media Horizons Inc., Norwalk, CT, said yesterday that it was named insert media program manager for the 12 insert programs from the Crosstown Traders catalog titles.


The Arizona Mail Order master programs reach buyers from the Old Pueblo Traders, Regalia, Intimate Appeal and Coward Shoes catalogs. The Arizona Mail Order master package insert program offers 1.8 million inserts annually and costs $55/M. The Arizona Mail Order master credit card statement program also offers 1.8 million inserts annually, and it costs $65/M.


The Bedford Fair master programs go to Bedford Fair Lifestyles, Willow Ridge, Lew Magram and Brownstone Studio catalog buyers. The Bedford Fair master package insert program has 1.6 million packages annually and costs $60/M. The Bedford Fair master credit card statement program has 1.2 million statements annually and a price of $65/M.


The individual programs for the Crosstown Traders catalog titles are:


* Brownstone Studio blow-in program, with 8.6 million inserts annually.


* Coward Shoes blow-in program, with 7 million inserts annually.


* Intimate Appeal blow-in program, with 5.3 million inserts annually.


* Lew Magram blow-in program, with 6.2 million inserts annually.


* Monterey Bay Clothing Co. blow-in program, with 9.1 million inserts annually.


* Monterey Bay Clothing Co. package insert program, with 261,200 inserts annually.


* Old Pueblo Traders blow-in program, with 34.8 million inserts annually.


* Regalia blow-in program, with 3.7 million inserts annually.


The blow-in programs cost $35/M, and the Monterey Bay package insert program is $60/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.