Media Horizons releases Rodale database
Media Horizons Management launched Rodale EnVision on March 11. The database features former book buyers and subscribers to Rodale's publications and books along with current transactional information.
Powered by Alliant Advantage, this offering consists of three files: Rodale EnVision (5.1 million universe), Rodale Magazines EnVision (2.7 million universe) and Rodale Books EnVision (3 million universe). Lifestyle data is provided by Equifax.
Rodale products are in categories including health, gardening, cooking and wellness. The company also has a Spanish-language category. The three response channels include direct mail, Internet and telemarketing sold. Purchase data includes aggregated total dollar amounts, and whether the purchase was made with cash or credit card.