February 03, 2003
Media Horizons Gets Columbia House Alternative Media
Media Horizons Management, Norwalk, CT, said last week that it will assume management Feb. 7 of the Columbia House ride-along, package insert and statement stuffer programs, which consist of an annual total of 139 million ride-along mailings and 24 million product shipments. The ride-along programs are segmented by the major product lines, including the DVD club, the video club, general music, Latin music and Christian music.
The package insert programs are selectable by music, video, DVD and new enrollments vs. positive orders. First-Class mail delivery through statement stuffers is available. Base prices vary by program. Data cards and further information can be obtained through Media Horizons.