Media Horizons Debuts Barnes & Noble Insert Program

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Media Horizons Inc., Norwalk, CT, announced last week that it was named manager for the new-to-market Barnes & Noble package insert program.


The program will offer 11 million annual inserts in outbound shipments from www.bn.com.


The Barnes & Noble online buyer file is 55 percent female with an average age range of 25-44 and an average unit of sale ranging from $30 to $50.


The program costs $60/M. Inserts will be collated into a 6x9 envelope or placed directly into packages.


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