Media Horizons Debuts Barnes & Noble Insert Program

Share this article:
Media Horizons Inc., Norwalk, CT, announced last week that it was named manager for the new-to-market Barnes & Noble package insert program.


The program will offer 11 million annual inserts in outbound shipments from www.bn.com.


The Barnes & Noble online buyer file is 55 percent female with an average age range of 25-44 and an average unit of sale ranging from $30 to $50.


The program costs $60/M. Inserts will be collated into a 6x9 envelope or placed directly into packages.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches