Media Firm Picks Tacoda Audience System

Share this article:
Media company Morris Communications is installing Tacoda Systems' Audience Management System, Morris Communications said last week.


The system is a strategic data integration platform that helps online publishers expand their advertising and transactional revenue by profiling and targeting the most valuable segments of their audiences.


Privately held Morris Communications becomes the 10th major media company to deploy the system. Others are Media General, The McClatchy Company, Hollinger International, USATODAY.com, Belo Interactive Inc., Tribune Interactive, The Weather Channel's weather.com, CondeNet and Advance Internet.


The Audience Management System initially will be installed on 33 Morris digital properties including The Augusta (GA) Chronicle; The Florida Times-Union (Jacksonville) and the Savannah (GA) Morning News.


Tacoda's system lets publishers gather data across their enterprise and merge/purge it so that information on separate users can be collected into individual profiles.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.