Media Chains Acquire Cross-Channel Web Marketer

Share this article:
Gannett Co., Knight Ridder and Tribune Co. have jointly purchased Web-based marketing provider CrossMedia Services, the three companies said yesterday.


The value of the acquisition was not disclosed. CrossMedia Services is focused on marketing to "cross-channel" shoppers, consumers who search for products in one media and then buy at retail.


An example would be a consumer who uses newspaper ads to look for sales and then makes purchases at the store. CrossMedia takes print-based retail promotions and turns them into searchable interactive formats online through its SmartCircular and SmartCatalog services, according to CrossMedia.


Other joint ventures by Gannett, Knight Ridder and Tribune include CareerBuilder.com, Cars.com and Apartments.com.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?