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 Media Buying

MDC Partners acquires media firm RJ Palmer for $25 million

January 05, 2012

MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December.
 

Digital agencies under review

Lori Goldberg, SVP, Traffiq March 28, 2011

Advertisers face an ever-growing list of media buying options as the proliferation of digital permeates the industry. Given the sheer magnitude of choices, over-extended marketers often must turn to their agencies to determine the best fit to meet their goals.
 

Predictions for media buying in 2011

John Shelton, CEO/president, Strata November 22, 2010

2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media.
 

Hyper-flighting: a micro-strategy in 4 steps

Daina Middleton, CEO, Performics November 01, 2010

Direct marketers can generate cost savings, sales volume and more by using micro-strategies to get more granular with media buys.
 

Simmons, Affinity partner for enhanced reader data

May 07, 2010

Experian Simmons and Affinity will combine information from their respective National Consumer and American Magazine studies into a combined database for media buyers and marketers within the next month. The companies announced the partnership May 6.
 

Direct developments

March 26, 2010

Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities.
 

Einstein Bros. parent names Young & Rubicam AOR

March 18, 2010

Casual restaurant franchiser Einstein Noah Restaurant Group has named Young & Rubicam Chicago agency of record for its Einstein Bros. Bagels brand. The agency will handle creative, digital and media buying.
 

Bacardi awards planning and buying work to KSL

February 24, 2010

Bacardi USA, whose brands include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, has selected KSL Media to manage all of its media planning and buying services.
 

Hoveround selects Mercury Media for DRTV buying

January 27, 2010

Hoveround, a manufacturer of personal assistance vehicles, selected Mercury Media for its DRTV media buying on January 27. A DRTV campaign for the brand will launch this month.