Media Buying

Video: Beyond Programmatic Media Buying

Video: Beyond Programmatic Media Buying

Programmatic marketing use cases are much broader—and positioned to drive far more value—than what's associated with media transactions alone.

Video: Programmatic Media Buying

Video: Programmatic Media Buying

Winterberry Group's Bruce Biegel explains what programmatic media buying is and how the practice is likely to evolve.

How to Plan a Successful Media Buying Strategy

How to Plan a Successful Media Buying Strategy

There are numerous steps associated with the conception, strategy, creation, execution, and confirmation of a sound media plan.

Live from DMA2013: Winterberry Group's 2014 Forecast

Live from DMA2013: Winterberry Group's 2014 Forecast

By

What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.

Video: What is Real Time Bidding?

Video: What is Real Time Bidding?

By

Unlike traditional digital sales, RTB creates a unique transaction for every single impression at the moment the ad is shown.

The social connection between paid, owned, and earned media

The social connection between paid, owned, and earned media

Direct marketers saw the opportunity in cable TV pricing, demographics, and dayparts and turned it into a revenue-generating dynamo. Now, attention has turned to a new equation.

MDC Partners acquires media firm RJ Palmer for $25 million

By

MDC Partners acquired media agency RJ Palmer for $25 million including incentives, Miles Nadal, chairman and CEO of the Toronto-based holding company said on Jan. 5. Nadal said that acquisition closed in December.

Digital agencies under review

Digital agencies under review

Advertisers face an ever-growing list of media buying options as the proliferation of digital permeates the industry. Given the sheer magnitude of choices, over-extended marketers often must turn to their agencies to determine the best fit to meet their goals.

Predictions for media buying in 2011

Predictions for media buying in 2011

2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media.

Hyper-flighting: a micro-strategy in 4 steps

Hyper-flighting: a micro-strategy in 4 steps

Direct marketers can generate cost savings, sales volume and more by using micro-strategies to get more granular with media buys.

Simmons, Affinity partner for enhanced reader data

By

Experian Simmons and Affinity will combine information from their respective National Consumer and American Magazine studies into a combined database for media buyers and marketers within the next month. The companies announced the partnership May 6.

Direct developments

By

Besides Caples Awards winners being announced last night, there are a few other stories of interest to the direct, digital and database marketing communities.

Einstein Bros. parent names Young & Rubicam AOR

By

Casual restaurant franchiser Einstein Noah Restaurant Group has named Young & Rubicam Chicago agency of record for its Einstein Bros. Bagels brand. The agency will handle creative, digital and media buying.

Bacardi awards planning and buying work to KSL

By

Bacardi USA, whose brands include Bacardi rum, Grey Goose vodka and Bombay Sapphire gin, has selected KSL Media to manage all of its media planning and buying services.

Hoveround selects Mercury Media for DRTV buying

By

Hoveround, a manufacturer of personal assistance vehicles, selected Mercury Media for its DRTV media buying on January 27. A DRTV campaign for the brand will launch this month.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.