Marc Haseltine, Manager of Email Marketing at National Geographic Marketing Services, discusses email integration with social media, mobile and direct mail, and how the digital channel will be around for years to come.
Revenue from direct media advertising will grow by 0.8% this year, a 0.7% increase compared with 2010, according to the "US Media Advertising Revenue Forecast" from MagnaGlobal, a media firm. Direct media, which the firm defined as Internet Yellow Pages, paid search, lead generation, print directories and direct mail, will perform more poorly than mass media for a second consecutive year.
'The New York Times' has instituted a paywall for its digital content, set to go into effect March 28. 'Times' publisher Arthur Sulzberger, Jr. announced the paywall structure March 17.
The printing industry's newfound creativity has recaptured marketers looking for impact as it races to compete against its digital brethren
A US Postal Service update to its periodical content rules last July gave marketers a new route to send creative print materials at a discount.
Experts wonder whether the website would put off advertisers who avoid politically opinionated sites. Others pondered why the forward-leaning blog would pair up with AOL, which reached its zenith of popularity more than a decade ago in the dial-up age.
Randall Rothenberg will return to the Interactive Advertising Bureau as president and CEO, the same position he held at the industry organization before leaving it last month to become EVP and chief digital officer at Time Inc., the group said February 22.
The Washington Post Co. has joined other magazine and newspaper publishers by establishing a marketing agency arm, called SocialCode. The unit provides services to help brands improve and measure their Facebook presence.
Forbes Media announced it has named Jorge Consuegra CMO, a new position. Consuegra was previously SVP at Western Union, leading the US product management team.
Media company Time Inc. has named Randall Rothenberg, currently the president and CEO of the Interactive Advertising Bureau, to the newly created position of EVP and chief digital officer, effective January 18. He will report to Jack Griffin, the company's CEO.
Forbes Media named veteran media executive Mike Perlis president and CEO on November 15. Perlis was most recently a general partner at SoftBank Capital, a venture firm specializing in digital and Internet-based properties. He focused on companies including Associated Content, BeliefNet and Huffington Post while at the firm.
Media and marketing company Meredith named Specialists Marketing Services (SMS) its list management company, effective November 1, after nine years with American List Council. The company also expanded its relationship with Rickard List Marketing.
'The New York Times' revealed a more robust - but still free - iPad app over the weekend, revamping the "Editor's Choice" app it launched in April 2010 that featured a selection of the media company's top stories.
News America Marketing's SmartSource Magazine coupon insert will appear in 'The Wall Street Journal' in select cities beginning August 14. It is the first coupon insert to appear in the newspaper.
Developing an e-mail newsletter takes careful planning, including variations on content to reach disparate audiences with the right message to spur response, maintain interest and ultimately increase sales.
Ann Moore, Time Inc.'s CEO since 2002, has stepped down from the role and will be replaced by Meredith's Jack Griffin
Media and marketing company Meredith Corp. reported $365 million in fiscal fourth-quarter revenues, a 5.6% year-over-year increase. Total FY 2010 revenue decreased 1.5% to $1.39 billion, year over year.
Rodale has rebranded its Rodale Custom Publishing division to Rodale Custom Content & Marketing.Though the move comes after both Meredith Corp. and Hearst Corp. beefed up their marketing capabilities, the company is not simply riding an industry trend, said Valerie Valente, senior VP and publishing director at Rodale.
Hearst has acquired digital marketing agency iCrossing for a reported $325 million.
Experian Simmons and Affinity will combine information from their respective National Consumer and American Magazine studies into a combined database for media buyers and marketers within the next month. The companies announced the partnership May 6.
Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto digital marketers' turf to rescue their revenue streams.
As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel
The cost of creating and maintaining a current and quality database has never been cheap. But does an investment in currency and quality translate to increased lead generation?
Business magazine publisher Reed Elsevier completed the divestment process for its Reed Business Information magazines on April 16 by closing 23 titles.
The Audit Bureau of Circulations released new definitions of what comprises a magazine's digital edition on March 16. The move came after Wired sought review of its iPad version, which will qualify as a "digital replica" under the updated guidelines.
Trade publisher Penton Media awarded MeritDirect management of its databases effective April 1. The previous manager was Walter Karl.
'The New York Times' launched a business-to-business campaign on March 15 to promote its reach among women, professionals and art enthusiasts in the New York market compared to the rival 'Wall Street Journal.'
The New York Times Co. has made a series of staff changes for its Web site as part of its move to implement a paid content metered model in 2011.
'Modern Woodworking' magazine awarded Kroll Direct Marketing management of its subscriber file on January 11. The previous list manager was DM2.
Ardath Harter Rodale, former chairman and CEO of health publisher Rodale, died at 81. She was the wife of the late Bob Rodale, former CEO, and the mother of Maria Rodale, who currently holds the chairman and CEO title at the media company. Ardath Rodale served as co-chairman of The Rodale Institute, a nonprofit institution dedicated to research and education focused on organic food and agriculture. The company built its magazine and book businesses through direct response marketing.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.