Media & Circulation

Insider conversation with: Josh Jacobs, SVP, brand advertising products and marketing, Glam Media

October 12, 2009

Josh Jacobs was appointed SVP of brand advertising products and marketing at Glam Media, a publisher and media network, on October 12. DMNews talks with Jacobs about the state of ad networks and how his experience as VP and general manager of Yahoo advertising technology platforms will help him in his new role.
 

Struggling publishers try customization

Chantal Todé October 12, 2009

A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue
 

Merkle creates standalone business to measure media buying

Chantal Todé September 17, 2009

Database marketing agency Merkle has formed a business, called LogicLab, to create results-based measurements for media buying. It will develop online tools for media buyers to determine the value of their ad buys. Merkle is developing similar tools on a proprietary basis for some clients.
 

Twentieth Television uses mobile to engage viewers

Dianna Dilworth September 10, 2009

News Corp's Twentieth Television is using a mobile effort to engage consumers with its show Wedlock or Deadlock. The TV distributor teamed up with mobile marketing services firm HipCricket to power its interactive television show, which launched in July. The goal of the interactive effort is to grow the reach of the show, which is being tested on Fox stations in New York, Tampa, Phoenix, Dallas and Memphis.
 

Meredith names Reidy head of integrated marketing division

Kevin McKeefery September 02, 2009

Meredith named Martin Reidy president of Meredith Integrated Marketing, effective September 1. The former president and CEO of Publicis Modem & Dialog is also serving as EVP of Meredith's National Media Group and corporate VP of interactive strategy.
 

National Geographic Members International

September 01, 2009

New list — National Geographic Members International — Global DM Solutions — This file contans members of the National Geographic Society who receive the English language edition of the National Geographic magazine as a benefit of membership.
 

AP and NYT find marketers warm up to ads in iPhone news apps

Dianna Dilworth August 31, 2009

More companies are advertising on iPhone apps as the mini programs gain popularity. For publishers like The New York Times and the Associated Press, offering ad units within their iPhone news readers is a natural extension of digital inventory.
 

Publishers cross the digital divide

Lauren Bell August 28, 2009

With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy
 

FT to launch Wealth in the US

Lauren Bell August 27, 2009

On October 16, the Financial Times will launch a US edition of its FT Wealth magazine. The quarterly, which focuses on luxury living and wealth management, will be sent for free to select FT readers as part of their subscriptions to the newspaper and will also be placed at select newsstands.
 

Reader's Digest Association releases restructuring plan

Nathan Golia August 18, 2009

Reader's Digest Association has announced a restructuring plan through which a number of its lenders will take a stake in the company in return for reducing the debt. The agreement is expected to lower RDA's total debt load from $2.2 billion to $550 million.
 

The New York Times launches mail order club

Carol Krol August 17, 2009

The New York Times Company announced on August 17 it has launched The New York Times Wine Club, a mail order club that has the potential to provide the embattled publisher with another source of revenue. The newspaper partnered with Global Wine Company, an outsourcer that operates wine mail order clubs for consumer brands such as Omaha Steaks, to handle the business on a turn-key basis.
 

Verdict on Microsoft campaign: Bing-O

Rory Carlton, principal and creative director, Arketi Group August 17, 2009

Bing, the new search engine — sorry, decision engine — from Microsoft, launched in June with a slate of TV spots, print and online ads. Consider for a moment the challenge the creative team faced. Google has become literally synonymous with search, having beat out the other contenders, including Microsoft's own Live Search, simply by being better. So it was far from obvious that the world was looking for a new search engine.
 

FT, others float Web subscriptions

Lauren Bell August 14, 2009

Newspapers, buffeted by this year's downturn in print advertising revenue, are increasingly looking to new online revenue strategies. The Financial Times (FT) is the latest example of this push for online cash, with its announcement that it is considering a "pay-as-you-read" model for its content on the Web.
 

Web at heart of Vibe, Portfolio resuscitation

Lauren Bell August 13, 2009

Two magazines that shuttered earlier this year are making comebacks with a digital focus: Vibe, under new ownership, will relaunch in print and online this Fall, while Condé Nast's Portfolio has reopened as a Web-only venture owned by American City Business Journals (ACBJ).
 

FT may offer new pay model for online content

Lauren Bell August 10, 2009

Newspapers, buffeted by this year's downturn in print advertising revenue, are increasingly looking to new online revenue strategies. The Financial Times (FT) is the latest example of this push for online cash, with its announcement that it is considering a "pay-as-you-read" model for its content on the Web.
 

MPA looks to supermarkets for newsstand boost

Lauren Bell August 10, 2009

Magazine Publishers of America (MPA) will expanded a newsstand promotion that was tested last year for a full-on, regional, in-store campaign, launching Friday. Supermarkets in the Pennsylvania area, with some spillover into New Jersey, Maryland and Virginia, will host the campaign, designed to encourage newsstand sales of consumer magazines.
 

Borrell Associates: Newspapers on road to recovery

Lauren Bell August 08, 2009

A memo released today by research firm Borrell Associates Inc. indicates that newspapers may soon pull out of their current slump. Colby Atwood, president of Borrell Associates and author of the memo, expects the decline in the newspaper industry to end this year, followed by a 2.4% increase in advertising revenue in 2010 alone.
 

Southern Accents to cease print

Lauren Bell August 06, 2009

Southern Accents, a Time Inc. publication focusing on Southern style and living, will cease publishing. The September/October 2009 issue will be the last print edition of the bi-monthly, though it is slated to continue online production at SouthernAccents.com. The economy, which has seen Southern Accents' ad pages drop 37% between Q2 2008 and Q2 2009 (per PIB), was cited as a major reason for the closure.
 

Reed Business titles back on the block

Lauren Bell July 30, 2009

Following a disappointing first half and an enterprise-wide portfolio review, Reed Elsevier is putting portions of its Reed Business Information (RBI) unit back on the block. This time around, the company's US titles only are up for sale, barring a handful that will become part of RBI Global. Variety, which has a weekly circulation of 34,000, Reed Construction Data, RSMeans, MarketCast, LA411 and BuyerZone, will all be retained.
 

New ABC report highlights e-newsletters' importance

Lauren Bell July 30, 2009

The Audit Bureau of Circulations (ABC) highlighted the growing importance of digital content this week when it released its first audit report specifically for e-newsletters. ABC's interactive unit, ABCi, had offered multimedia reports that include e-newsletter information, but this report, for Advertising Age, is the first to focus solely on a publisher's combined e-newsletter products. Previous e-newsletter audits appeared on Consolidated Media Reports or Multimedia Publisher's Statements.
 

USA Today to send new e-edition Monday

Lauren Bell July 29, 2009

USA Today will launch a new e-edition and its first regular weekend product on Monday, August 3. The Gannett-owned paper was already offering an e-edition that had limited reach — making up about 1200 of USA Today's average daily circulation of 2,113,725. This new offering will be sent as a companion product to all print subscribers and included in USA Today's overall ABC measurement for circulation.
 

Statlistics gets Spirituality & Health list management

July 28, 2009

Statlistics has announced the addition of a new list rental property, Spirituality & Health: The Soul/Body Connection. Spirituality & Health is a unique publication reaching a health-conscious and spiritually in-touch audience.
 

Ad losses hurt AH Belo in Q2

Lauren Bell July 27, 2009

Reflecting continuing ad sales troubles in the newspaper industry, publisher AH Belo Corp. reported a second quarter net loss of $7.1 million Monday morning. Advertising revenue — for print and online — was down 30.2% compared to Q2 2008, and Internet revenues were down 20.8%, to $9.8 million. All told, company total revenue fell 21.9% from the same period a year ago.
 

Parenting School Years increases rate base

Lauren Bell July 27, 2009

Parenting School Years will raise its rate base by 50,000 — to 550,000 — as of its February 2010 issue. The magazine's ongoing growth push also includes a custom publishing project, slated for August, as well as a direct mail campaign and a move to newsstand availability in September.
 

Food Network expands borders, rate base and campaign

Lauren Bell July 23, 2009

Food Network brand continued its multichannel outreach efforts this week, launching a Food Network Canada mobile app for Blackberry and announcing another rate base hike for its eponymous magazine. With its January/February 2010 issue, Food Network Magazine will increase its rate base to 1 million copies. The glossy, published in partnership with Hearst Magazines, officially launched last month with a rate base of 400,000.
 

Meredith Corporation buys stake in The Hyperfactory

Dianna Dilworth July 22, 2009

The Meredith Corporation, a media and marketing services company, has acquired a strategic stake in mobile marketing firm The Hyperfactory. The investment, whose terms were not disclosed, will be accounted for on Meredith's financial statements for fiscal 2010.
 

Congressional Quarterly joins Roll Call Group to form major Beltway player

Lauren Bell July 22, 2009

Roll Call Group, a wholly owned subsidiary of The Economist Group, has acquired Congressional Quarterly (CQ) in a move to cement its hold on the DC political market. Terms of the deal were not disclosed. CQ, a magazine for Congressmen and other DC insiders, and its Web site, will join the newly formed CQ-Roll Call Group, which also includes 2008 Roll Call acquisition Capitol Advantage, the weekday daily Roll Call magazine, CongressNow wire service and other content sources.
 

Parenting School Years ups rate base, joins newsstands

Lauren Bell July 20, 2009

Parenting School Years will raise its rate base by 50,000 — to 550,000 — as of its February 2010 issue. The magazine's ongoing growth push also includes a custom publishing project, slated for August, and a move to newsstand availability in September.
 

New company from Forbes.com CEO will "bridge the gap" between old, new media

Lauren Bell, Carol Krol July 16, 2009

After stepping down from his current position later this year, Jim Spanfeller, the president and CEO of Forbes.com, will take his digital content expertise to the masses by starting his own media management company. Spanfeller's new business will help traditional media companies bridge the gap that still exists between the analog and the digital marketplace.
 

Five questions for: Julian Baim, chief research officer, MRI

Lauren Bell July 10, 2009

Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.
 

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