MECA Taps Connors for PR, SEO

Share this article:
MECA Communications, producer of the Experience Messenger instant messenger tool, retained Connors Communications, New York, as its agency of record. The agency is to handle public relations and search engine optimization.


Connors in March helped launch MECA's first private-label messenger with FremantleMedia, Beverly Hills, CA. The product introduced was the American Idol Experience Messenger, which gave fans of the "American Idol" television show access to rich media, contests and promotions.


Plans call for additional branded messengers, particularly in the entertainment and consumer packaged goods categories.


MECA's client and partner roster includes Vivendi-Universal, Real Networks, Build-A-Bear Workshop, Marvel and Rolling Stone.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.