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 Measurement

Hire a candidate who has a high ROL (Return on Life)

Sara Arnell, Arnell Group February 01, 2012

Imagine that you're about to interview a prospective new hire. You've read their resume, been briefed by HR and are feeling confident that your recruitment team has done their job well. Now, tear up the resume and step away from your desk. It's time to find out what the true value of this candidate is: their "ROL," or "Return on Life."
 

Digiday 2011: Integrate digital media, brand advertising

December 12, 2011

​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York.
 

Nielsen buys Marketing Analytics

August 09, 2011

The Nielsen Co. acquired Marketing Analytics in a deal that closed August 8. Marketing Analytics tracks and correlates marketing initiatives and product sales to measure ROI.
 

Social media calls for new approach to online measurement

Aaron Everson, president and COO, Shoutlet July 06, 2011

Measuring social media effectively is vital to understanding what impact your efforts are having on your business goals. What steps should you take to ensure your company is tracking your social media efforts in a way that makes sense for you?
 

Yes, you can effectively measure social marketing

Avi Savar, founder, Big Fuel May 23, 2011

While some brands continue to debate the merits of social media in their marketing mix, others have made tangible strides in measuring these initiatives.
 

Nielsen says glitch caused second erroneous website visitor report

November 18, 2010

The Nielsen Company said November 17 that it underreported the audiences of the top 1,000 websites by an average of 5% in September. It is the second time this month that Nielsen has identified erroneous website visitor numbers.
 

Layla Grayce, City Sports incorporate Offerpop Twitter-measurement program

June 23, 2010

Social media marketing software provider Offerpop launched a Twitter measurement platform June 24 for brands to gauge their success on the social site. Eight retailers are using the service, including athletic apparel company City Sports, bookseller Dymocks and high-end home furnishings company Layla Grayce.
 

Facebook partners with Nielsen for measurement

September 22, 2009

Facebook has teamed up with Nielsen in a strategic alliance to help marketers better measure social media campaign results. The partnership, announced September 22, has produced a tool called BrandLift, which polls Facebook users via opt-in surveys to measure consumer attitudes and purchase intent from display advertising on the social network.
 

Omniture and ComScore form partnership

September 21, 2009

Web analytics firms ComScore and Omniture have formed a partnership to better analyze and track online audiences. Together, the companies will create a unified measurement service for publishers and advertisers, they announced September 21.
 

Consumers spend twice as much time online with content than with social networks

September 18, 2009

Internet users spend the majority of their online time on content sites, according to the Online Publishers Association.
 

Merkle creates standalone business to measure media buying

September 17, 2009

Database marketing agency Merkle has formed a business, called LogicLab, to create results-based measurements for media buying. It will develop online tools for media buyers to determine the value of their ad buys. Merkle is developing similar tools on a proprietary basis for some clients.
 

US ad spending down 14% in first half, but FSIs and Internet see gains

September 16, 2009

Total measured advertising spending during the first half of this year dropped 14.3% to $60.9 billion, compared with the same period in 2008, according TNS Media Intelligence. The data, released September 16, also reveals ad spending during the second quarter was down 13.9% compared to the same period of last year, representing its fifth consecutive quarter of year-over-year declines.
 

Make your e-mail work even better on budget

Christopher Petix, president, Clash-Media September 16, 2009

E-mail marketing is the most popular form of online lead generation in the US, according to recent research from Clash-Media. Seventy-five percent of organizations use it. In addition, the Center for Media Research believes that 81% of businesses plan to increase spend on e-mail by the end of the year.
 

Which e-mail metrics are you overlooking?

Steve Webster, chief strategy officer, iPost September 09, 2009

This article shows you how to interpret and optimize the conversion rate of your various e-mail list segments to drive meaningful revenue improvement. Sustainable e-mail marketing doesn't burn out your list by over mailing, or addict your subscribers to unprofitable discounts. Instead, it balances revenue generation with reasonable email frequency and quality offers for your subscribers.
 

Five Questions for: Damon Ragusa, CEO of Thinkvine

September 04, 2009

Damon Ragusa, CEO and Founder of Thinkvine, sat down with Contributing Editor Sara Holoubek at ad:tech Chicago last week to discuss the state of marketing mix modeling and why it is important to put the consumer back into the equation.
 

New agency, Geomentum, gets local

August 06, 2009

Mediabrands, a division of Interpublic Group of Companies, has launched a new agency called Geomentum. Geomentum uses "hyper-local," neighborhood-based, market intelligence to help clients plan, execute and measure campaigns targeted to the sub-ZIP code level.
 

Overlooked e-mail metrics

Steve Webster, Chief Strategy Officer, iPost August 05, 2009

You can only improve what you can measure. Unfortunately, most email marketers measure only what their e-mail service provider (ESP) supports, like email open rates, click rates, bounce rates, and list size. These e-mail-centric metrics are certainly valuable, and can lead to improvement in your email-centric results.