Measurement Firm Rebrands, Intends Catalog Site Focus

Share this article:
Web site traffic analysis firm MyComputer Inc. is expected to announce today that it has changed its name to Omniture and to debut SiteCatalyst, an application that it claims allows e-commerce sites to track product purchases back to the banner that drove them.


Company executives think the product's tracking capabilities are uniquely suited to catalogers and plan to focus on that market, among others.


The name change aims to reflect the company's shift in focus from small businesses to large companies. The new name combines "omniscience" and "future."


The company debuted in 1996 with a flagship product called SuperStats aimed at small businesses, but has since gained enough large customers -- notably eBay and Gannett -- to lead it to sell its small business unit.


Marketers reportedly can use SiteCatalyst without help from information technology professionals.


"We've finally been able to release marketing from the grasp of IT," said Josh James, CEO, Omniture, Orem, UT.


The company's competitors include WebTrends, Accrue Software Inc. and, to a lesser extent, WebSideStory, James said.


Product price is based on page views. Current clients pay from $100,000 to $500,000 per year, he said.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.