Measured Media

Creativity + Media + Tech = One Delicious Cocktail

Creativity + Media + Tech = One Delicious Cocktail

By

When marketing and technology converge, everyone's happy—including the end consumer, says AOL Platforms CEO Bob Lord, speaking at the ARF show today in NYC.

News Byte: Nielsen Announces Twitter TV Ratings

News Byte: Nielsen Announces Twitter TV Ratings

By

The company claims its Nielsen Twitter TV Ratings are the first true measure of tweet-readers.

Direct marketers get the data they covet: Facebook metrics

Direct marketers get the data they covet: Facebook metrics

By

Facebook's new analytics tool will measure customer acquisition based on parameters set by the advertiser.

Measurement innovation delay

Measurement innovation delay

To break the innovation delay, we all need to do a better job of embracing new measurement technologies.

Digiday 2011: Integrate digital media, brand advertising

By

​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York.

Market roller coaster spooks ad world

Market roller coaster spooks ad world

First, debt-ceiling negotiations in Washington, DC went down to the wire. Then Standard & Poor's downgraded the United States' credit rating, prompting a roller-coaster stretch for the Dow Jones Industrial Average. In response, marketers pondered if the economy was entering the second valley of a double-dip recession, or whether the market volatility was just another bump in a slow recovery.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here