Measured Media

Creativity + Media + Tech = One Delicious Cocktail

Creativity + Media + Tech = One Delicious Cocktail

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When marketing and technology converge, everyone's happy—including the end consumer, says AOL Platforms CEO Bob Lord, speaking at the ARF show today in NYC.

News Byte: Nielsen Announces Twitter TV Ratings

News Byte: Nielsen Announces Twitter TV Ratings

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The company claims its Nielsen Twitter TV Ratings are the first true measure of tweet-readers.

Direct marketers get the data they covet: Facebook metrics

Direct marketers get the data they covet: Facebook metrics

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Facebook's new analytics tool will measure customer acquisition based on parameters set by the advertiser.

Measurement innovation delay

Measurement innovation delay

To break the innovation delay, we all need to do a better job of embracing new measurement technologies.

Digiday 2011: Integrate digital media, brand advertising

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​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York.

Market roller coaster spooks ad world

Market roller coaster spooks ad world

First, debt-ceiling negotiations in Washington, DC went down to the wire. Then Standard & Poor's downgraded the United States' credit rating, prompting a roller-coaster stretch for the Dow Jones Industrial Average. In response, marketers pondered if the economy was entering the second valley of a double-dip recession, or whether the market volatility was just another bump in a slow recovery.

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