Measured Media

Creativity + Media + Tech = One Delicious Cocktail

Creativity + Media + Tech = One Delicious Cocktail

By

When marketing and technology converge, everyone's happy—including the end consumer, says AOL Platforms CEO Bob Lord, speaking at the ARF show today in NYC.

News Byte: Nielsen Announces Twitter TV Ratings

News Byte: Nielsen Announces Twitter TV Ratings

By

The company claims its Nielsen Twitter TV Ratings are the first true measure of tweet-readers.

Direct marketers get the data they covet: Facebook metrics

Direct marketers get the data they covet: Facebook metrics

By

Facebook's new analytics tool will measure customer acquisition based on parameters set by the advertiser.

Measurement innovation delay

Measurement innovation delay

To break the innovation delay, we all need to do a better job of embracing new measurement technologies.

Digiday 2011: Integrate digital media, brand advertising

By

​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York.

Market roller coaster spooks ad world

Market roller coaster spooks ad world

First, debt-ceiling negotiations in Washington, DC went down to the wire. Then Standard & Poor's downgraded the United States' credit rating, prompting a roller-coaster stretch for the Dow Jones Industrial Average. In response, marketers pondered if the economy was entering the second valley of a double-dip recession, or whether the market volatility was just another bump in a slow recovery.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above