Measure Results

Measuring Marketing Success in Dollars Is the Ultimate Win

Measuring Marketing Success in Dollars Is the Ultimate Win

There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.

New Dimensions in Customer Analytics

New Dimensions in Customer Analytics

Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

Go in For Strategy, Not Magic Bullets

Go in For Strategy, Not Magic Bullets

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Magical thinking never got anyone to click on a link. If you're spending time and energy on producing content, don't forget to measure its impact.

Content, Measure for Measure

Content, Measure for Measure

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Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.

Word to the Wise: ROI

Word to the Wise: ROI

A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.

Take a Holistic View of Measuring Customer Engagement

Take a Holistic View of Measuring Customer Engagement

Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.

Video: The Data Hairball

Video: The Data Hairball

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Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.

Infographic: Measures of Marketing Performance

Infographic: Measures of Marketing Performance

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Measuring marketing performance is a must now more than ever before.

Campaign ROI Is No Longer Enough

Campaign ROI Is No Longer Enough

Marketers are more likely to hit a home run when they consider campaign influence.

What Every Marketer Should Know About Performance Marketing

What Every Marketer Should Know About Performance Marketing

It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.

Manage What You Measure

Manage What You Measure

Month 3: With a new marketing structure in place it's time to operationalize marketing plans.

Measurement innovation delay

Measurement innovation delay

To break the innovation delay, we all need to do a better job of embracing new measurement technologies.

The rise of digital receipts: Retailers weigh in

The rise of digital receipts: Retailers weigh in

According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.

EDO Interactive taps new VP of brands and marketing development

EDO Interactive taps new VP of brands and marketing development

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Interactive marketing services company EDO Interactive has hired Sears Holding Corp. and PepsiCo Inc. veteran Jeffrey Fagel as its new VP of brands and marketing development effective immediately, Fagel told Direct Marketing News on Jan. 10.

Increase email effectiveness with prioritizing and testing

Increase email effectiveness with prioritizing and testing

Five steps to building a strategic email marketing plan.

Email measurement: the missing ingredient

Email measurement: the missing ingredient

Are marketers effectively using email to get closer to their customers? If email is the least expensive, most trackable and easiest way to understand customer behavior, why aren't more marketers using it to its full potential?

Four steps to follow when choosing a list

Four steps to follow when choosing a list

You can only go to the well so many times.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.