Ultimately, the answer to the question of which metric is best for tracking content marketing performance is: It depends.
Cross-channel attribution is a major challenge for marketing organizations. We've all had our share of setbacks. Here's a 12-step program to help you recover.
"How can marketers make cross-channel attribution a reality?" has been a burning question for almost a decade.
Cross-channel attribution is a reality. Embrace it.
Digital agency DigitasLBi has entered into a partnership with SimpleReach to create a standard success metric for branded content.
You don't have to be a content marketing mill to see content marketing results.
There are more marketing metrics than ever. Unfortunately, not all companies are focusing on the ones that matter most.
Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Magical thinking never got anyone to click on a link. If you're spending time and energy on producing content, don't forget to measure its impact.
Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.
A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.
Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.
Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.
Measuring marketing performance is a must now more than ever before.
Marketers are more likely to hit a home run when they consider campaign influence.
It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.
Month 3: With a new marketing structure in place it's time to operationalize marketing plans.
To break the innovation delay, we all need to do a better job of embracing new measurement technologies.
According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.
Interactive marketing services company EDO Interactive has hired Sears Holding Corp. and PepsiCo Inc. veteran Jeffrey Fagel as its new VP of brands and marketing development effective immediately, Fagel told Direct Marketing News on Jan. 10.
Five steps to building a strategic email marketing plan.
Are marketers effectively using email to get closer to their customers? If email is the least expensive, most trackable and easiest way to understand customer behavior, why aren't more marketers using it to its full potential?
You can only go to the well so many times.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...