Magical thinking never got anyone to click on a link. If you're spending time and energy on producing content, don't forget to measure its impact.
Unfortunately, there's no magic bullet to help you measure the impact of your content marketing. But strategy (versus "random acts of content") is essential.
A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.
Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.
Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.
Measuring marketing performance is a must now more than ever before.
Marketers are more likely to hit a home run when they consider campaign influence.
It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.
Month 3: With a new marketing structure in place it's time to operationalize marketing plans.
To break the innovation delay, we all need to do a better job of embracing new measurement technologies.
According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.
Interactive marketing services company EDO Interactive has hired Sears Holding Corp. and PepsiCo Inc. veteran Jeffrey Fagel as its new VP of brands and marketing development effective immediately, Fagel told Direct Marketing News on Jan. 10.
Five steps to building a strategic email marketing plan.
Are marketers effectively using email to get closer to their customers? If email is the least expensive, most trackable and easiest way to understand customer behavior, why aren't more marketers using it to its full potential?
You can only go to the well so many times.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.