Despite recent debate as to the dubious viability of Facebook ads, a comScore report released on June 12 finds the contrary.
Google introduced the Brand Activate Initiative, designed to promote an alternative way of measuring the audience for online media by implementing metrics similar to those used in television, said Neal Mohan, Google's VP of display advertising, at Ad Age Digital Conference in New York.
Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York.
Two longtime marketers weigh in on whether or not brands should keep print catalogs in their marketing mix.
Become an email rock star by following these four tactics.
Are marketers effectively using email to get closer to their customers? If email is the least expensive, most trackable and easiest way to understand customer behavior, why aren't more marketers using it to its full potential?
Despite using social media networks such as Facebook and YouTube to broaden the reach of its "Talking Baby" campaign, E-Trade is not worried about measuring the channels' ROI, said Nicholas Utton, EVP and CMO of the company, on June 20.
Edible Arrangements' VP of marketing explains how the fruit franchiser targeted men for the first time last year
Social media marketing can produce significant return on investment when it is done well, but many companies jump into it without setting clear objectives.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.