With the holiday season fast approaching, now is the time for marketers to improve their mobile marketing strategies.
IBM's latest Online Retail Index, comprised of roughly 500 online retailers in the U.S., projects tremendous growth in mobile sales from the same period last year.
BMobilized, a mobile technology startup in New York, launched a Web-to-mobile website conversion service July 6.
Toy company Mattel launched its first ever mobile-optimized website on June 26.
Bizspeak is a way to keep from committing to one path in a constantly changing marketplace.
In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead?
Retail icon Macy's refashions its flagship store and marketing strategy.
Coastal.com VP of marketing Aaron Magness on the growing importance of creating a personalized experience.
Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.
Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.
The amount of mobile channels for customers to interact with multichannel retailers has positively exploded in the past year.
Can apps drive commerce? Should mobile sites be built specifically for each device? Should experiences remain consistent across channels? What do you think?
This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.
With more and more consumers using digital technology throughout the purchase process, home specialty retailers such as The Home Depot and Lowe's are bridging their in-store offerings with a multichannel approach to keep up with the various consumer touchpoints. The two companies share a foundational strategy and execution, if little else.
Wal-Mart Stores has agreed to acquire social media company Kosmix Corp., the Bentonville, Ark.-based company said April 18. The retail giant will fold the Kosmix team into its newly formed @WalmartLabs division, which focuses on social and mobile commerce technologies.
Clothing company Brooks Brothers launched a mobile-optimized e-commerce website on April 7 that it developed with mobile commerce provider Digby. The site is part of a larger mobile strategy that the company is rolling out. The mobile website features "virtually all of the products" offered on Brooks Brothers' e-commerce site.
Geoff Galat, VP of worldwide marketing at online customer experience management company Tealeaf, discusses the opportunities and challenges mobile marketers face with an increasingly sophisticated consumer base. "The opportunity is to take advantage of the user migration to mobile," said Galat. "The challenge is that the expectations are so high."
Office Depot has launched a mobile commerce iPhone app that allows consumers to extend incomplete transactions from desktop to mobile device. The app, the office supply retailer's third, was built in-house by Office Depot's IT team.
If Aaron Greenspan has his way, wallets will become a thing of the past. The founder of FaceCash, a mobile payment system that lets consumers pay by using a scanned barcode on their smartphones, has pounded the pavement in the Bay Area to get merchants to sign on to the service.
Mobile websites are nothing new, but today's marketers are revamping outdated sites to connect to a new customer - a social, on-the-go customer. FedEx, for example, had a mobile site in place for nearly a decade before it released a new, "optimized" version in late September, along with a new mobile app.
M-commerce and mobile marketing were among the hottest topics at this year's Shop.org summit, as more consumers use their phones to research products and complete sales.
Retail department store chain Neiman Marcus launched an enhanced mobile commerce website August 16 that allows customers to shop from any mobile device.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...