M-Commerce

6 Actions to Optimize Mobile Commerce

6 Actions to Optimize Mobile Commerce

With the holiday season fast approaching, now is the time for marketers to improve their mobile marketing strategies.

IBM predicts mobile consumer spending spree

IBM predicts mobile consumer spending spree

By

IBM's latest Online Retail Index, comprised of roughly 500 online retailers in the U.S., projects tremendous growth in mobile sales from the same period last year.

BMobilized launches Web-to-mobile conversion service

BMobilized launches Web-to-mobile conversion service

By

BMobilized, a mobile technology startup in New York, launched a Web-to-mobile website conversion service July 6.

Mattel launches mobile site

Mattel launches mobile site

By

Toy company Mattel launched its first ever mobile-optimized website on June 26.

Regarding commerce, e-nough is e-nough

Regarding commerce, e-nough is e-nough

Bizspeak is a way to keep from committing to one path in a constantly changing marketplace.

In five years, will tablets and smartphones surpass PCs in e-commerce sales?

In five years, will tablets and smartphones surpass PCs in e-commerce sales?

In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead?

Macy's transformation

Macy's transformation

By

Retail icon Macy's refashions its flagship store and marketing strategy.

Q&A: Aaron Magness, VP of marketing at Coastal.com

Q&A: Aaron Magness, VP of marketing at Coastal.com

Coastal.com VP of marketing Aaron Magness on the growing importance of creating a personalized experience.

Virtual grocery store in South Korea

Virtual grocery store in South Korea

By

Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.

Plug-ins: audience development

Plug-ins: audience development

Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.

Embracing m-commerce

Embracing m-commerce

The amount of mobile channels for customers to interact with multichannel retailers has positively exploded in the past year.

M-commerce: What does your ideal site look like?

M-commerce: What does your ideal site look like?

By

Can apps drive commerce? Should mobile sites be built specifically for each device? Should experiences remain consistent across channels? What do you think?

M-commerce profit surge helps ring in the holidays

M-commerce profit surge helps ring in the holidays

This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.

Hardware chains match multichannel efforts nearly nail for nail

Hardware chains match multichannel efforts nearly nail for nail

By

With more and more consumers using digital technology throughout the purchase process, home specialty retailers such as The Home Depot and Lowe's are bridging their in-store offerings with a multichannel approach to keep up with the various consumer touchpoints. The two companies share a foundational strategy and execution, if little else.

Wal-Mart acquires social media company Kosmix

By

Wal-Mart Stores has agreed to acquire social media company Kosmix Corp., the Bentonville, Ark.-based company said April 18. The retail giant will fold the Kosmix team into its newly formed @WalmartLabs division, which focuses on social and mobile commerce technologies.

Brooks Brothers takes e-commerce site mobile

By

Clothing company Brooks Brothers launched a mobile-optimized e-commerce website on April 7 that it developed with mobile commerce provider Digby. The site is part of a larger mobile strategy that the company is rolling out. The mobile website features "virtually all of the products" offered on Brooks Brothers' e-commerce site.

Q&A: Geoff Galat, VP of worldwide marketing, Tealeaf

Q&A: Geoff Galat, VP of worldwide marketing, Tealeaf

By

Geoff Galat, VP of worldwide marketing at online customer experience management company Tealeaf, discusses the opportunities and challenges mobile marketers face with an increasingly sophisticated consumer base. "The opportunity is to take advantage of the user migration to mobile," said Galat. "The challenge is that the expectations are so high."

Office Depot debuts iPhone app with cross-channel shopping cart

By

Office Depot has launched a mobile commerce iPhone app that allows consumers to extend incomplete transactions from desktop to mobile device. The app, the office supply retailer's third, was built in-house by Office Depot's IT team.

Smartphone-based payments for even simple purchases

If Aaron Greenspan has his way, wallets will become a thing of the past. The founder of FaceCash, a mobile payment system that lets consumers pay by using a scanned barcode on their smartphones, has pounded the pavement in the Bay Area to get merchants to sign on to the service.

FedEx mobile strategy aims for customer loyalty

FedEx mobile strategy aims for customer loyalty

By

Mobile websites are nothing new, but today's marketers are revamping outdated sites to connect to a new customer - a social, on-the-go customer. FedEx, for example, had a mobile site in place for nearly a decade before it released a new, "optimized" version in late September, along with a new mobile app.

Retailers at Shop.org consider m-commerce strategies

By

M-commerce and mobile marketing were among the hottest topics at this year's Shop.org summit, as more consumers use their phones to research products and complete sales.

Neiman Marcus launches enhanced m-commerce site

By

Retail department store chain Neiman Marcus launched an enhanced mobile commerce website August 16 that allows customers to shop from any mobile device.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.