M-Commerce Site

Mobile's surge

Mobile's surge

Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites.

M-commerce: What does your ideal site look like?

M-commerce: What does your ideal site look like?

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Can apps drive commerce? Should mobile sites be built specifically for each device? Should experiences remain consistent across channels? What do you think?

The multitasking media consumer

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As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement.

Brooks Brothers takes e-commerce site mobile

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Clothing company Brooks Brothers launched a mobile-optimized e-commerce website on April 7 that it developed with mobile commerce provider Digby. The site is part of a larger mobile strategy that the company is rolling out. The mobile website features "virtually all of the products" offered on Brooks Brothers' e-commerce site.

Retailers clinch impulse sales through mobile apps and m-commerce sites

Retailers clinch impulse sales through mobile apps and m-commerce sites

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Women's clothing retailer Juicy Couture launched a mobile commerce site just before the holiday season to satisfy the growing number of 
consumers who make purchases on their smartphones.

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