Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites.
Can apps drive commerce? Should mobile sites be built specifically for each device? Should experiences remain consistent across channels? What do you think?
As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement.
Clothing company Brooks Brothers launched a mobile-optimized e-commerce website on April 7 that it developed with mobile commerce provider Digby. The site is part of a larger mobile strategy that the company is rolling out. The mobile website features "virtually all of the products" offered on Brooks Brothers' e-commerce site.
Women's clothing retailer Juicy Couture launched a mobile commerce site just before the holiday season to satisfy the growing number of consumers who make purchases on their smartphones.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.