Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites.
Can apps drive commerce? Should mobile sites be built specifically for each device? Should experiences remain consistent across channels? What do you think?
As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement.
Clothing company Brooks Brothers launched a mobile-optimized e-commerce website on April 7 that it developed with mobile commerce provider Digby. The site is part of a larger mobile strategy that the company is rolling out. The mobile website features "virtually all of the products" offered on Brooks Brothers' e-commerce site.
Women's clothing retailer Juicy Couture launched a mobile commerce site just before the holiday season to satisfy the growing number of consumers who make purchases on their smartphones.
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