McKesson Patient-Direct Program Attracts Allegra Users

Share this article:
An invitation to join a wellness program for allergy sufferers that was offered to certain Allegra users received a 9.2 percent acceptance rate.


Healthcare supply management company McKesson Corp., San Francisco, used its patient care enhancing program to distribute invitations to the AllerDays wellness program. Invitations were sent in the form of a letter to patients who refill their Allegra prescription at McKesson's network of 2,000 Valu-Rite/CareMax and Health Mart Preferred independent pharmacies.


Patients who elected at point of sale to participate in the program received materials such as letters with refill reminders, special offers for over the counter medication, new enhancements to their prescription medication and information on wellness programs, such as AllerDays.


The AllerDays wellness program, sponsored by Hoechst Marion Roussel, the makers of Allegra, includes PLAY Magazine (People Living with Allergies Year-round), a newsletter, an allergy guide and access to the AllerDays Web site among its benefits.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.