MCI Settles Slamming Suit With FCC

Share this article:
Long-distance telephone service provider WorldCom Inc., Clinton, MS, said yesterday that it would pay $3.5 million in cash and implement changes in its telesales operations to settle a Federal Communication Commission inquiry into the company's sales practices.


The FCC said it received 2,900 slamming complaints about WorldCom last year, more than any other carrier. "Slamming" is the practice of switching consumers' long distance carriers without permission.


MCI said the sales employees who were responsible for the activities that the FCC focused on were terminated. The company also recently introduced an internal quality-control team to prevent further customer abuses.


MCI also agreed to:


* establish a code of conduct that all telemarketing agents must sign annually;


* create financial rewards for sales employees that execute quality sales and financial penalties for sales employees that do not adhere to standards;


* terminate sales representatives who intentionally deceive consumers;


* enhance the auditing system to verify consumers' desire to switch long-distance carriers; and


* create a more efficient crediting system for customers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US