Database company MCH Strategic Data said September 10 that it will acquire key assets of Quality Education Data (QED) from Dun & Bradstreet's MDR division. Dun & Bradstreet purchased QED, MDR's largest competitor, in February 2009. In May 2010, the Federal Trade Commission filed a lawsuit alleging that Dun & Bradstreet had gained a monopoly on K-12 education data.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.