McGlen Internet Group, PriceClick.com Choose Enkata's CRM Solution

Share this article:
McGlen Internet Group, Tustin, CA, and PriceClick.com, New York, have chosen Enkata Technologies to handle customer relationship management for their Web sites.


Enkata, San Mateo, CA, said last week that it will provide its eDirect Enterprise CRM solution to the two companies. The system collects customer inquiries, identifies top service issues and directs them to the clients.


Peter H. Noel, vice president at PriceClick, said he expected the new system to reduce the number of calls fielded by the company's customer service representatives.


PriceClick owns and maintains its own retail sites. Also, by using Yahoo Store software, PriceClick designs online stores for wholesalers and retailers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.