Mcdonald's

McDonald's Twitter campaign backfires with popular hashtag

McDonald's Twitter campaign backfires with popular hashtag

McDonald's learned the hard way that social network campaigns take away their ability to control the message.

Give me cheese, and/or give me death

Give me cheese, and/or give me death

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In the battle over your good health, New York City has already decided you're a loser.

How to piss people off as an effective marketing tactic

How to piss people off as an effective marketing tactic

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The blogosphere and media world are tut-tutting about an anti-obesity ad campaign featuring corpulent kids, who say in a series of videos why being fat's no fun. Thanks to its critics, the Georgia-based campaign captured national attention.

McDonald's prompts parents to spend more time with kids

McDonald's prompts parents to spend more time with kids

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Striking a good work/life balance can be tough, which is why McDonald's Arabia enlisted Leo Burnett Dubai to spearhead "Family Time Forever." The campaign positions the chain as a family restaurant and aims to remind parents about the importance of spending quality time with their children.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...