McDonald's Arabia Launches "Family Time Forever"

Children joyfully raid their parents’ office building in the TV spot.

A little girl tells her dad, “No more work today.”

The TV spot closes: Family time forever.

Forlorn–looking children hold up handwritten signs written on construction paper imploring their parents to spend more time with them.

“Mommy, I miss your bedtime stories.”

“Daddy, was your daddy always at work too?”

Visitors to the McDonald’s Arabia website are encouraged to take a proactive pledge to remember to take time out of their busy work schedules for their families.

One of the 15 pledges.

In order the take the pledge, visitors must provide a name and email address.

Post–pledge screen.

An email acknowledgement congratulates visitors for taking the pledge.

McDonald’s Arabia locations.

“Family Time Forever” was introduced through a 45-second TV spot, which aired across the Gulf region. The campaign is supported by print ads, outdoor, in-store activity and digital activity via the McDonald’s Arabia website.

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