Children joyfully raid their parents’ office building in the TV spot.
A little girl tells her dad, “No more work today.”
The TV spot closes: Family time forever.
Forlorn–looking children hold up handwritten signs written on construction paper imploring their parents to spend more time with them.
“Mommy, I miss your bedtime stories.”
“Daddy, was your daddy always at work too?”
Visitors to the McDonald’s Arabia website are encouraged to take a proactive pledge to remember to take time out of their busy work schedules for their families.
One of the 15 pledges.
In order the take the pledge, visitors must provide a name and email address.
An email acknowledgement congratulates visitors for taking the pledge.
McDonald’s Arabia locations.