McDonald's Arabia Launches "Family Time Forever"

Children joyfully raid their parents’ office building in the TV spot.

A little girl tells her dad, “No more work today.”

The TV spot closes: Family time forever.

Forlorn–looking children hold up handwritten signs written on construction paper imploring their parents to spend more time with them.

“Mommy, I miss your bedtime stories.”

“Daddy, was your daddy always at work too?”

Visitors to the McDonald’s Arabia website are encouraged to take a proactive pledge to remember to take time out of their busy work schedules for their families.

One of the 15 pledges.

In order the take the pledge, visitors must provide a name and email address.

Post–pledge screen.

An email acknowledgement congratulates visitors for taking the pledge.

McDonald’s Arabia locations.
Share this content:

“Family Time Forever” was introduced through a 45-second TV spot, which aired across the Gulf region. The campaign is supported by print ads, outdoor, in-store activity and digital activity via the McDonald’s Arabia website.

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

DMN Awards

We're looking for the best marketing campaigns, teams, and marketing technologies. Do you and your company deserve to win a DMN Award? We will honor the best campaigns, platforms, marketers, and teams across 23 categories including content marketing, customer experience, mobile, social, and analytics.

In addition, we'll crown an overall winner as the best marketing technology company and best campaign.

Enter today and tell us your marketing story! Entry Deadline is Wednesday, November 30, 2016.